ERG 이론을 적용한 관광동기가 관광태도 및 관광선호유형에 미치는 영향에 관한 연구: 중국 베이징 지역을 중심으로

강삼,추승우 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.9

The purpose of this study is to present useful academic and practical implications for the tourism industry by discussing the relationship between tourism motivation and tourism attitude applying ERG theory after COVID-19 and empirically examining the effect on tourism preference types through these factors. First, based on the ERG theory, it is intended to find out people's internal desire for tourism motivation and to examine how tourism motivation affects tourism attitudes through theoretical considerations. Second, through these factors, the influence on the type of tourism preference is analyzed and the preference and change of people's tourism form after COVID-19 is identified. Third, if the results of this study can identify the internal tourism motivation and psychological needs of local people and travel in the future, the tourism industry can be used as basic data for management activities such as developing tourism products and establishing promotional strategies according to people's internal needs.

래더링 기법을 활용한 중국 SNS 이용자의 가치구조 연구: 샤오홍슈(XIAOHONGSHU)를 중심으로

강삼,추승우,유형숙 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.6

The transformation of social media is also reflected in business and marketing, and more and more companies are recognizing the importance of social media in establishing and executing marketing strategies. The significance of xiaohongshu, who appeared in this background, is to understand the importance of attributes when using social media. In this study, by applying the means-end chain theory, the user's value pursuit form and value structure are investigated through the study of the user's value system for the representative xiaohongshu platform in the social media era. In addition, the purpose of this study is to provide useful information for tourism SNS marketing by identifying the behavioral characteristics of users of xiaohongshu by and revealing the hierarchical structure between the common attributes, benefits, and values pursued by users of Chinese SNS xiaohongshu.

K-culture에 관한 20·30대 중국인의 주관적 인식 연구

강삼,추승우,유형숙 한국호텔관광학회 2023 호텔관광연구 Vol.25 No.11

K-culture, a contemporary manifestation of the Korean Wave, encompasses three pivotal elements: Korean popular culture, culture and arts, and traditional culture. Historically, the Korean Wave was primarily characterized by star-centric popular culture within Asia. However, recent trends indicate its broadening scope, extending to regions such as the United States, Europe, and Latin America. This expansion transcends K-pop, incorporating Korean dramas, cuisine, and language, and reflects an increasing global interest in traditional Korean culture. Such a transition highlights the importance of in-depth research on K-culture, given its strong connection to national culture and economic development. Previous studies on K-culture have predominantly utilized objective, quantitative research methods. The current study, however, recognizes the necessity for a shift toward qualitative and subjective research methodologies. This approach is vital for acquiring more profound insights into K-culture. Accordingly, this study applies the Q methodology to analyze and interpret the overall perception of K-culture among Chinese individuals in their 20s and 30s, a demographic with a pronounced interest in Korean tourism. The Q methodology is particularly apt for this study as it focuses on understanding individual attitudes and thoughts from an internal perspective rather than an external one. Employing this methodology has resulted in the identification of five distinct categories of K-culture enthusiasts: 'K-beauty pursuers,' 'K-drama pursuers,' 'K-pop pursuers,' 'K-content pursuers,' and 'K-traditional culture pursuers.' The research reveals that perceptions of K-culture among Chinese individuals in their 20s and 30s differ based on these categories. It underscores the need to develop distinct marketing strategies for each category, especially when formulating marketing plans for Chinese visitors to Korea. This nuanced comprehension of K-culture perceptions among young Chinese adults is crucial for devising effective, targeted marketing strategies that cater to their varied interests and enhance the attractiveness of Korean tourism.

중국인 관광객의 소셜미디어 커뮤니케이션 경험이 관광지 이미지 및 방문의도에 미치는 영향

강삼(Jiang Shan),추승우(Choo, Seung-Woo) 한국관광레저학회 2022 관광레저연구 Vol.34 No.1

중국인 관광객의 소셜미디어 커뮤니케이션 경험이 관광지 이미지 요인 및 방문의도에 미치는 영향

강삼(Jiang Shan),추승우(Choo, Seung-Woo) 한국관광레저학회 2021 한국관광레저학회 학술발표대회 Vol.2021 No.7

Recently, as social media has become an essential communication channel for tourists, its impact on tourist behavior is increasing. Accordingly, academics and practitioners are paying significant amount of attention to this issue. Today, various types of media are prevalent in our daiy lives. It is a world where you can see dramas, news, songs and advertisements anytime and anywhere, through the media. Now, anyone using a smartphone can communicate with people around the world and share contents. In line with this trend, attempts are being made to engage popular pop stars to promote a tourist destination via personal broadcasting on social media through which the destination can be more effectively promoted compared to traditional means of marketing(Kim Yeon-seo, 2020). Also, tourists who have visited the desitnation are sharing their feelings social media. As available social media platforms tend to vary by countries, research should be conducted based on the social media used in the country under study. The world"s most popular social media platforms include blogs, microblogs, social networks (Social Networks), message boards, podcasts, wikis, photo sharing, and video sharing blogs (Lee, 2011). Social media platofrms commonly used in Korea include Facebook, Instagram, Twitter, YouTube, and KakaoTalk (Jihee Park, 2020), However, these platforms cannot be used in China due to the Internet Protocol (IP) issue. For this reason, when conducting research on social media communication experiences for Chinese tourists visiting Korea, it is necessary to refer to these restrictions. Currently, the most popular SNS in China are TikTok, Wechat, Xiao HongShu and Sina Weibo. For this reason, this study aims to focus on the most widely utilized social media for Chinese, such as TikTok, Xiao Hongshu, WeChat, and Sina Weibo. In this study, we recognize the importance of understanding the attributes of social media communication experience and empirically analyze whether the communication experience of social media actually affects the image of the tourist destination. The purpose of this rsearch is to identify social media communication experiences that can help in the formation of tourist destination images, and offer implications to pracititoners in utilizing social media as a marketing tool for local tourism activation and development.

중국 모바일 호텔예약 애플리케이션 서비스품질이 고객만족 및 행동의도에 미치는 영향

강삼(Jiang Shan),추승우(Choo, Seung-Woo) 한국관광레저학회 2022 관광레저연구 Vol.34 No.4

중국인 관광객의 관광지 선택속성이 만족도, 재방문의도 및 추천의도에 미치는 영향에 관한 연구: 온라인 여행사를 이용한 부산 방문 개별관광객을 중심으로

강삼(Jiang Shan),추승우(Choo, Seung-Woo) 한국관광레저학회 2021 관광레저연구 Vol.33 No.1

Nonthermal Plasma Induces Apoptosis in ATC Cells: Involvement of JNK and p38 MAPK-Dependent ROS

이세영,김철호,강성운,김강일,강삼,신유섭,장재원,양상식,이근호,이종수,문은표 연세대학교의과대학 2014 Yonsei medical journal Vol.55 No.6

Purpose: To determine the effects of nonthermal plasma (NTP) induced by helium(He) alone or He plus oxygen (O2) on the generation of reactive oxygen species(ROS) and cell death in anaplastic thyroid cancer cells. Materials and Methods:NTP was generated in He alone or He plus O2 blowing through a nozzle by applying a high alternating current voltage to the discharge electrodes. Optical emission spectroscopy was used to identify various excited plasma species. The apoptotic effect of NTP on the anaplastic thyroid cancer cell lines, such as HTH83, U-HTH 7, and SW1763, was verified with annexin V/propidium staining and TUNEL assay. ROS formation after NTP treatment was identified with fluorescence-activated cell sorting with DCFDA staining. The mitogen-activated proteinkinase pathways and caspase cascade were investigated to evaluate the molecularmechanism involved and cellular targets of plasma. Results: NTP induced significant apoptosis in all three cancer cell lines. The plasma using He and O2 generated more O2-related species, and increased apoptosis and intracellular ROS formation compared with the plasma using He alone. NTP treatment of SW1763 increased the expression of phosphor-JNK, phosphor-p38, and caspase-3, but not phosphor-ERK. Apoptosis of SW1763 as well as expressions of elevated phosphor-JNK, phosphor-p38, and caspase-3 induced by NTP were effectively inhibitedby intracellular ROS scavengers. Conclusion: NTP using He plus O2 induced significant apoptosis in anaplastic cancer cell lines through intracellular ROS formation. This may represent a new promising treatment modality for this highly lethaldisease.