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RISS 인기검색어
- 검색키워드
- 저자 : 羅允華 (검색결과 3 건)
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視覺 差别化 手段으로서의 Graphic Symbol의 記號論的 分析研究
羅允華 김천대학교 1993 김천대학교 논문집 Vol.14 No.-
The most of human life is operated by sign as the medium. llere, if we do not regard a design object as to be phase of signification then it is nothing but a substance itself which is made merely by meterial. Since therefore, we may be able to settle viewpoint to see the design phenomenon that is the semiosis by taking such viewpoint as to regard and design object to be a sign vehicle. This is a study on the semilogical analysis in Graphical Symbols as a means of visual distinction for effective presentations, As one of the method to extract structural system of graphic symbol from the information system boundary, we can face cash other in the processing of symbol production and its transliteration. And it means that the same principals subject, style, a approaching to formal structure in which same principals subject are functioning identically in identical purpose but also non-literal style information structural principal development processing can be found.
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廣告 Communication design에 있어서 크리에이티브 戰略에 관한 硏究 : AIDA 모델적용을 中心으로
羅允華 김천대학교 1992 김천대학교 논문집 Vol.13 No.-
This is a study for importance of creativity in design. In the modern Industrial developments in Korea has brought increase of consumptional products, by this reason, we are interested in the advertising industry for purpose of booming currents. But Comparing with the development of general advertising industry, it is not so long that understanding of advertising design has become important problem and specillay importance of creativity. Therfore According as the usefulness of advertis-ement is growing, we are concerned of the study of advertising effects. Now creatived expression is required without a moment delay because of the point of discrimination about too many advertisements. So, Advertising design has a role of positive communi-cation which is passed into the life of modern man deeply. So for the effective and impactive communication in the short time and on the limit space against implicative message, the study for importance of creativity in advertising expression has common purpose contact floody advertising everyday. Therefore this thesis try to seek Strategies of crea-tivity in order to effective advertising expression.
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企業 Image 戰略 手段으로서의 Graphic Symbol의 役割分析
羅允華 김천대학교 1994 김천대학교 논문집 Vol.15 No.-
The Society which we live movoes to industrial Society rapidly. At this point today, design reached the position influencing the masses greatly according to the progress of wide technology &information industry. Thus, desirable Contribution to the society got to be presented as an important matter Especially, as modern time begins, world got to show the time character which inform even the thought of themselves publicly to others properly through design. So each Corporation established business personality which was based on the purpose and characters etc and is trying to transmit them. As a result, it Produced C. I. P. (Corporate Identity Program) and needed mark which anounces them to Consumerrs. Marks have originated and developed from patterns since ancient time. Also, the ideograp-hic shapes and symbolical meanings of marks have been formed in their functional or Soc-ial relations to human beings. Today, the Graphic Symbol have their own systems as visual signs, which can contain the Communicative abilites. So, I wish to be helpful to development of our Graphic symbol, especially the develop-ment of the part in C.I.P. Therefore this thesis try to seek Strategies of Corporate Image up in order to effective Communicaton.
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