패션브랜드 쇼핑백디자인의 광고효과에 관한 연구

하상오,송영은 한국브랜드디자인학회 2011 브랜드디자인학연구 Vol.9 No.1

지역진흥을 위한 디자인개발 프로그램

하상오 한국디자인학회 2002 디자인학연구 Vol.- No.45

본 연구는 현재 각 지역에서 지방자치단체를 중심으로 일률적으로 적용되어 온 지역활성화를 위한 방향이 캐릭터, 지역공동 브랜드, 특산품 개발 등 개별적인 응용아이템 개발위주로 진행됨에 따라 디자인의 역기능이 노출되고 있으므로 이를 최소화하는 한편, 무한 경쟁으로써 의 지방 자치단체 개념 변화에 대응하여 기업혁신의 수법으로 이용되어져온 CI계획을 지역 경쟁력 강화 프로그램에 거시적으로 적용함으로서, 지역아이덴티티를 정립하고, 지역자원을 개발하며, 지역경제의 활성화를 위한 새로운 발상전환의 기회를 제공하고자 한다. 따라서, 지역진홍을 도모함에 있어 디자인이 중심적 역할을 도모하기 위해서는 지역성장 방향을 기반으로 하면서 행정조직의 활성화, 행정 이미지 향상, 지역이미지의 개성화라는 보다 복합적인 목표달성 뿐 만 아니라 지역자원으로서의 인재네트워크 개발까지도 시야에 넣는 보다 고도의 다양한 변혁, 표현 프로그램으로서 커뮤니케이션전략의 개발이 필요하다. 특히, 이러한 커뮤니케이션 전략이 효과적으로 수행되기 위해서는 지역의 자기검증 및 인식 작업, 자기 재정의(再定義) 작업, 자기 혁신운동 전개, 지역이미지 통합을 위한 시각화, 디자인 시스템 구축, 프로그램 실행과 확인등 6가지의 단계별디자인개발 프로세스에 의한 전략적이고 통합적인 지역진흥프로그램의 운용이 불가피 할 뿐만 아니라, 디자인 프로그램검증을 통한 지속적인 관리와 피드백에 의한 프로그램의 개선으로 지역 진흥을 목표로 하는 지역의 기본구상이 미래비젼을 담은 지역의 독특한 개성으로 변환시켜 표출케 하는 지역개발기반 시스템으로서의 활용을 필요로 한다. Since policies of each local government toward regional development have been focusing on only development of the individual applied items such as a character merchandise, co-regional brand, and developing a speciality for the region, the adverse effects of design have been came out. So we carried out this research to minimize the adverse effect of design and also we would like to give the opportunity of thinking of a new way to activate local economy, to create regional identity and to develop local resources by applying the Cl program which have bean used as the way of business improvement coping with the conceptional change of competitiveness with a comprehensive view. Therefore, for design to play an important role in regional development, as standing on the basis of regional development it is necessary to attain the various goals such as activating administrative organization, improving the administrative image, and making the local in go unique. And also it is necessary to develop the communicational strategy as an innovative and expressive program which can consider human network development as an regional resource. To carry out this communicational strategy effectively, in particular, it is not only inevitable to operate the strategic and comprehensive programs promoting the regional development according to the of 6 stages design develop cent program which consists of region's self-verification and self-recognition, self-determination, development of self-innovation, visibility to unify the regional images, creating the design system, and carrying out and verifying the program, but also it is necessary to apply regional development system which can change the regional basic plan, aiming at regional development, into unique regional trait that has an future image by improving the program with constant management and feedback through verifying the design program.

웰빙 트렌드의 특성을 고려한 패키지디자인의 Color에 관한 연구 : 유기농 쿠키브랜드 중심으로

하상오,송영은 한국브랜드디자인학회 2009 브랜드디자인학연구 Vol.7 No.2

BAUHAUS공방의 형성과 조형활동의 특성에 관한 연구

하상오 한국디자인학회 1997 디자인학연구 Vol.- No.20

韓國新聞廣告 일러스트레이션(Illustration)의 變遷에 관한 硏究

河相五 東亞大學校 大學院 1986 大學院論文集 Vol.11 No.-

The newspaper advertisement illustrations in Korea has, from the early stage till to date, undergone from a numerous turbulences to a gradual refinement as the history of korea so begets thus far. The newspaper advertisement illustration was first emerged when, in 1896, the 「Doklip shinmun」 initiated the advertisement in the mere forms of public notice onto the foreign products because of the circumstances in-volved in these days. Form 「the Hwangsung shinmun」 or 「the daehan Daily」, thenceforth the volumes of the newspaper advertisement has gradually increased and thus eventually the above the 「Daehan Daily」 founded the 「Hansung Advertisement Agency」 to specialize the advertisement concerns and new era of specialized advertisement has begun. The new expressions in the advertisement with a personal touch and taste plus unique techniques on the illustrations were all observed from this stage. It must be, however, admitted that a notable development of the modern advertisement illustration is responsible during the early Japanese domination when a thick volume of products from Japan flowed into Korea along with its intense advertisement activities. And a few hints are noticed from the Japanese products advertisement which have appeared on the 「Maeil shinbo」 in 1930s of their effective visual presentations of the product concepts in their advertisement expressions all which indicate the directions of future newspaper advertisement illustrations of Korea. Following the Liberation in 1945, two major newspapers in Korea, the 「Dong-a Ilbo」 and 「Chosun Ilbo」, had resumed along with a numerous newspaers in Korea to bring forth a considerable expansion in quantity. Regret to admit the fact that the quality had been remarkably deteriorated by the reasons of the Korean conflict in 1950 followed by the armistice in 1953 in addition to a social upheavals. The political stabilization has realized from the latter part of 1950s when the national products start appearing in production, the newsparer advertisement illustrations were revitalized because the products must be known to the public through the advertisement illustration. In addition to this, during the 1960s, the similar products in various forms emerged to public consumers which should be advertised in the utilizations of unique expression in the advertisement on both commercial photo and illustrations. particularly in the medicine advertisments. The further encouragement of the newspaper ad illustrations was obtained by the estab-lishment of the「Cho Sun Ilbo advertising Awards」 by the 「Chosun Ilbo」 in 1964 to insure the development of the unique specialization in the newspaper ad illustrations which resulted the upgrade of the adversement and thus had contributed towa5rds effective visual knowledge for the public all wihc bear the significancs in the moderniazation of the newspaper advertisement illustrations of Korea.

주얼리 브랜드 이미지와 Web Color System의 관계성 연구

하상오,송영은 한국브랜드디자인학회 2010 브랜드디자인학연구 Vol.8 No.1

지역특화산업을 위한 신소재 제품의 브랜드 개발에 관한 연구

하상오 한국브랜드디자인학회 2017 한국브랜드디자인학회 학술대회 Vol.2017 No.-

브랜드 인지도 확립을 위한 호상(糊狀) 발효유 패키지디자인에 관한 연구

하상오,송영은 한국브랜드디자인학회 2010 브랜드디자인학연구 Vol.8 No.3

대학디자인교육에 있어서 뉴미디어 도입에 관한 연구

河相五 東亞大學校 大學院 1994 大學院論文集 Vol.19 No.-

In the nowadays that there is called information-intensive Society. We are living among the torrent of information from TV, Radio, Newspaper and Magazine to a trifle leaflet. Moreover, by the development of the Communications satellite and the light-Communication, propration velocity of information is becoming guickning and its conveyance capacity also increasing overwhelimingly. With this development of the highly information intensive period was brought about new conception that was called the information value, and in case of consumer purchase the goods, "information value" is recognizing much more important value than inherently possessing "Material value". With such periodic aspect of information lopsided was come to an end of the uniformity of "Popularization period" which was liked together from Mass production to Consumption by mechanized era, and foresee any changes toward "small number of people period", which is based on the diversity that enjoy personality that possessed human individuality. and this would derived by the discrimination between the whole and the individual as a characteristic of the information-intensive, and furthermore, is also derived by the discrimination between the individual and the individual. Accordingly, since Herman Muthesius, the ideology of the normalization and the standardization that was formed as the idea of Mordern Design was become loose its light, and the induction of electronic technology was not only established the discrimination of the products, but also, the appearance of various indivisuality is forming new ideology of coming Morden Design. As it were, the electronic technology that was including "multimedia" made possible to the productive discrimination by get rid of unifrom production method in the mechanization period, and the conception of "discrimination=personaliztion" that was thought as one side of design to become embossed as a essential conception of modern design. New visual field for the design as above rise above the theory of "products=expenditure" which based upon for modern design, but it is giving suggestion that is changing activity dorm which related human's sensitivity living in the society in the same period. Among the situation of modern designis so rapidly changing, design education also ought to change, and early this century, it is becoming great key point that how to establish the doctrine of design education as a existing method in the "information net-work" society, where is premised on Computer and Telecommunication that aimed educational doctrine and system of upbringing of perfect person by the Bauhaus of German established. Especially, recently the universities that thave concerned with design in the world are changing design's production activity itself by the propagation of personal computer, and through the test of design education introduced new media machinery and tools, and introducing the information related educational process successively, and it is as an actual circumstance giving impetus to a realization of progressive design education. Amomg them, each university of Japan is estimating the apperance of highly informationed society, and to materialize the design education as actively, and from the later half of 1960's through establishment of「Design University」「University of Art & Design」and as a purpose of "humanization of technology" through intergration of Art and Science, it is becoming actualized by application of systematic educational process of new conceptional design education which will be coincide with electronics period. Those each College, for the purpose of adaptation of design education of the modern society that became information intensive, and through the contact of various field of media that followed by the development of information culture, and the school could to cope with such period, utilized from principal curriculum steps to Computer, Video, and Photo, and they consited not only course of study to accquire professional knowledge that related with information theory field, but also, on the other side, additionally they are performing History. Art, Society. Economy and Civic-Social Sciences, and keeping pace with knowledgeable thinking education, and by giving art's experience by the technical experience and training through laboratory work, atempts the unification of thinking and behabor and aims for upbringing talents who possessed real creativity. The course of study in this University of Industry and Art has some difference of course of study, with each College, but there is some point of sameness as follows. 1. Acquire information theory according to the high information society. 2. Basic modeling education utilizing multi-media. 3. Enforcement of communication capacity through various media experience. 4. Upbiringing international sensibility to prepare for global network period. As we know by the above description, the educational direction of realistic and progressive will be estimated much more be embosed with activation of multi-media, and it seems approched in the sight of its ideal and activation of modern design field. But computer can strengthen human's sensibility and intellectual ability, it can't alter human's imagend intellectual character as essentially. Human being oneself does not utilize his sensibility and intellectual ability to the utmost, it will results in only senseless upholding the expercation value on computer, but it is clear that it will larger for aspiration role to become designer. In the future, We will expect that the computer will develop sensitively as well as intelectually, and the applicational power for design would much more be enforced, and the Digital Design will be expected their relation to form mutual rapport and for the purpose of ideal materlization of human's sensibility and with desiner's close and valuable instrunm, it would construct new design process. Furthermore, in the high information-intensive period, main subject of the design education would try to find a direction that can fulfill in the educational system of the idea of humanity recovery and essential mission of design, which was endlessly pursued through the Bauhaus bigining with the activity of Artgcraft Movement by William Morris by get rid of the txchnologycal education for the sake of advantage of living, which brings overflowing in todays our whole society by electronical technology.

BAUHAUS의 조형교육방법에 관한 연구

하상오 한국디자인학회 1996 디자인학연구 Vol.- No.14