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      • KCI등재

        연령별 여성소비자의 얼굴만족도, 외모관리 동기와 퍼머넌트메이크업 행동에 관한연구

        우영,옥련 한국피부과학연구원 2013 대한피부미용학회지 Vol.11 No.2

        This paper investigated the difference and correlation of satisfaction by facial area, appearance care motives and permanent makeup behaviors of female consumers in 20s to 40s. For the satisfaction on facial area by age, the subjects in their 20s who were very interested in the trend or image change showed low satisfaction on the facial area which was linked to the appearance care behaviors and high satisfaction on the areas which were highly related to aging. The subjects in their 40s showed higher satisfaction on facial area than other age groups as the age group which had more importance on life value or health with lower emphasis on appearance. The change of attraction was the highest motive among all subjects from 20s to 40s for the appearance care motives. It indicated that the subjects considered the appearance care to look attractive as the very important element regardless of ages. For the permanent makeup behaviors, the subjects in their 40s felt the most keenly of the necessity of permanent makeup to improve their images in interpersonal relationship as their social activities became more vigorous. For the correlation between satisfaction by facial area by age and permanent makeup behaviors, the correlation in skin satisfaction was found among the subjects in 20s and 40s. The higher the face satisfaction was, the more it had significant impact on the permanent makeup behaviors. In the correlation between appearance care motives by age and permanent makeup behaviors, the subjects from 20s to 40s showed very high correlation. In accordance with the analysis results, the permanent makeup strengthened the change of attraction and self-satisfaction and had positive influence on interpersonal relationship. The results verified that the satisfaction of female consumers by facial area and appearance care motives had the significant impact on the permanent makeup behaviors. Furthermore, the face satisfaction, appearance care motives and permanent makeup behaviors in the subjects from 20s to 40s were influenced by the interest on appearance and social activity. Accordingly, it was proved that the permanent makeup was recognized as the new kind of appearance care by female consumers.

      • KCI등재

        여성 고객의 라이프스타일에 따른 외모관리 동기와 퍼머넌트 메이크업 행동 연구

        우영 ( Woo Young Kwon ),옥련 ( Ok Lyun Park ) 대한미용학회 2012 대한미용학회지 Vol.8 No.3

        This study investigated types of female lifestyle, appearance management motives and permanent makeup behaviors. For an empirical analysis of the purpose of the study, a questionnaire survey was conducted with women in their 20~40 s, who are the most common users for permanent makeup. According to analysis on appearance management motives after sorting lifestyle factors by type, ``changes in charm`` was the highest among the factors of appearance management motives in active social activity groups. It was found that the conservative rationality-oriented group is reluctant to change its daily routine. They were also less interested in conservative beauty with a low need for appearance management. In permanent makeup behavior by lifestyle group, the convenience of permanent makeup was the highest factor even though some differences were observed by group, followed by psychological dependence and economic efficiency. When it comes to the effect of appearance management motives on permanent makeup behavior by lifestyle group, high appearance-management motives had an impact on the convenience of permanent makeup in the socially active group. In the social trend-oriented group, the use of permanent makeup had factors of psychological dependence when social achievement-oriented appearance management motives were high. It was found that permanent makeup has emerged as a new type of appearance management behavior.

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