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RISS 인기검색어
- 검색키워드
- 저자 : 權一男 (검색결과 103 건)
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金性洙,崔敏浩,鄭址雄,權一男 서울大學校 農科大學 1986 서울대농학연구지 Vol.11 No.1
The objectives of the study were to: 1) analyze the structure and styles of the printed media for agricultural information, 2) review the utilization of the magazine by farmers and extension workers, 3) survey the needs of subscribers for the printed media, 4) find ways for improvement in putting out the magazine, and 5) recommend effective methods for publication and utilization of the printed media. Data were collected by mail and group interview from 179 of the randomly sampled farmers and from 148 of the extension agents in selected areas in Korea. The data were analyzed by HP 3000 computer in the College of Agriculture, Seoul National University. Major statistical techniques used for the study were frequency distrbution, percentile. The results of the study were as follows: 1. Communication exposure of the farmers to the printed media was lower than that of the extension agents, however the level of exposure was considerably high considering limited number of copy for farmers. 2. Farmers' major channel for acquisition of new farming technology was personal communication with extension agents, and extension agents' major channel for advanced technology was printed media. 3. It was revealed that the farmers did not have any difficulty in understanding contents of the printed media. 4. The printed media had been providing long range information for the farmers and extension agents. The farmers and extension agents responded that the consistency in the table of contents and the articles was good, and they liked the idea of emphasis by adopting the box style editing. 5. The farmers responded that the topics of the magazine should reflect the current change in agriculture. 8. The farmers responded that they would like to see articles on horticulture and successful case stories in farming. 9. The farmer-subscriber fully utilized information on farming and rural life in the printed media. Extended distrubution of the printed media would be necessary to enlarge the benefit from the advanced farming technology and improved rural home life.
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金性洙,權一男 서울대학교 농과대학 농업개발연구소 1991 서울대농학연구지 Vol.16 No.2
The information society will be a new type of human society different from the present industrial society. The opening of an information era centering on computer and communication technology will change the rural society as well as urban society. and this change will bring about a big socio-economic impact upon contemporary industrial society. Generally, computer-communication technology changes social and economic systems in rural community through the following stages; 1) technology does the work previously done by man, 2) technology makes it possible the work that man has never been able to do before, 3) the existing social and economic structures in rural communities are transformed into new social and economic system. For the new information era in the rural community, the developed countries such as Unite States, Canada, Germany, Denmark and Japan have invested larger amount of financial resources to create various innovative programs for rural areas to meet the challenges. In the view of the developed countries' cases Korea has to build up and effectively utilize the innovative information networks for rural sector in the near future.
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