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喬春嫣 호서대학교 인문학연구소 2014 인간과사회 Vol.33 No.-
The international communication of Chinese TV series from 1980s, great development and progress has been achieved during these three decades. As the advantage of TV series resources and the construction of the external media appeared, Chinese TV series expands its scope from Hong Kong, Taiwan and Southeast Asia to other countries in Europe, America and Africa, especially, the historical dramas and martial-arts drama are well known around the world as Chinese symbolic movie and television culture products. But generally, the American shows and South Korea television dramas still represent the mainstream in the international market. Chinese TV series is still in a vulnerable position, which shows as the huge gap in the quantity and amount of export. According to TV drama market segment, based on analyzing achievements and deficiencies, reasons and strategies, this paper claims improving the quality of Chinese TV series internally and expand the external communication channels. Aim to enhance the influence of Chinese TV drama. The export of American and South Korea TV series shows the influence of their mainstream values .For a nation who wants to establish its influence in the world, the output of its main values are more important than economic development. The spread of Chinese TC series is not promotion and marketing separately, but with other cultural products, such as movies, books, paintings, etc, they are all the carries of Chinese culture. Through the spread of TV series, China provides the world a chance to knowing itself. Chinese culture will be more well-known to the word, Chinese value will also be more influential.
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