http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
A Study on Factors Influencing Network Performances: A Moderating Role of Dependence
( Moonki Kyle Rhee ),( Namhyung Cho ) 서암순창장학회 2016 Journal of Marketing Thought Vol.2 No.4
The transaction relationships within the supply chains are long-term relationships. As the importance of the transaction relationships are highlighted recently, the previously hierarchical transaction relationships are transforming to flexible transaction relationships. In this paper, network flexibility refers to a company's ability to meet the changed demands of its partner in a setting where a business is conducted between a first tier subcontractor and a second tier subcontractor. Strong solidarity and dependence among transactional partners in supply chain are another important factors to attain competitive advantage. A set of propositions among network flexibility, solidarity, dependence and network performance are developed and practical implications are also provided.
( Moonki Kyle Rhee ),( Woo-hun Rhee ),( Namhyung Cho ) 재단법인 서암순창장학회 2018 Journal of Marketing Thought Vol.4 No.4
Plant engineering involving complex projects requires continuous integration and collaboration among partner firms in supply chain. This study proposes the SCM based perspective to improve competitiveness of Korean Plant Engineer-ing firms. In plant engineering industry, the clients usually prefer the turnkey contract, under which the contractor undertakes the responsibility from design, material ordering, construction, commissioning, etc. Considering the engi-neering, procurement, and construction processes of the plant engineering business as a step-by-step process, the visibility of the progress of the project is inferior due to lack of information sharing with the partner companies. This paper suggests SCM-related innovations, including information integration between design, procurement, and con-struction processes, design of a single integrated database, and a project portal for information sharing and interaction with suppliers. Engineering and Operations Planning (E&OP) system similar to the S&OP operated by the manufac-turing industry needs to be established for integrated decision concerning project supply chain. Partnership and infor-mation sharing should play a key role for survival in this fiercely competitive market.
( Moonki Kyle Rhee ) 재단법인 서암순창장학회 2018 Journal of Marketing Thought Vol.5 No.3
The rapid trends toward outsourcing and collaboration have created complex multi-tier supply chains for Koran steel manufacturing industries, requiring continuous integration activities in order to maximize the SCM performances. The purpose of this paper is to identify the factors influencing the SCM performances and the level of long-term orientations of second-tier suppliers in directed sourcing environment. This study proposes the cooperation, firm performance, inter-firm trust as antecedent variables for long-term orientation, and transaction specific investment as moderating variable between inter-firm trust and long-term orientation. The survey responses, from the second-tier suppliers in rebar manufacturing works, were collected. The statistical results indicate that the cooperation has significant influences on the firm performance and inter-firm trust, and the firm performance has also significant impact on inter-firm trust. But the firm performance has no impact on the long-term orientation at 5% significance level. The result also shows that the transaction specific investments acts as a moderator between inter-firm trust and longterm orientation, reducing the effect of inter-firm trust on long-term orientation. Practical implications are also discussed.