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디자인 경영의 새로운 틀과 한국 기업에 디자인 경영을 적용하기 위한 3가지 추가 요구 사항 : 경험 디자인, 협업, 시행착오
( Joo Jaewoo(주저자) ),( Lee Annie(공동저자) ),( Hee Jean(공동저자) ),( Park Jung Ho(공동저자) ),( Joo Jaewoo(교신저자) ) 디자인융복합학회 2018 디자인융복합연구 Vol.17 No.6
The present research has two objectives. First, we introduce a new framework of design management proposed by Heather Fraser, the Director of Rotman Designworks. It comprises three gears: (1) user understanding, (2) concept visualization, and (3) strategic business design. Second, we investigate the key requirements that are necessary to apply the new framework to Korean companies. We collected fifty reports about the five special lectures from a new product development course at a university in Korea. These lectures were given by three designers and two product managers. We used interpretative analysis and followed three process of qualitative analysis of transcription, coding, and theme discovery. We derived specific requirements for applying design management to Korean companies: (1) experience design, (2) collaboration, and (3) trial and error. We introduced a novel design management framework and clarified the requirements how to successfully apply it to Korean companies. These findings imply that, firstly, executives and practitioners need to improve mutual communication and, secondly, corporations and agencies respect each other in their partner relationships.