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- 저자 : ( Douglas Trelfa ) (검색결과 1 건)
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Korean Soft Power in Higher Education in the United States, Vietnam and Japan
( Douglas Trelfa ) 경북대학교 중등교육연구소 2019 Asia Pacific Journal of Educational Research Vol.2 No.2
Korean popular music and dramas have moved from being a regional Asian force to a global one made possible by the Internet and the growth of the Korean economy and its globalization. In this paper, I consider variables that might mediate how the soft power reflected in the popularity of Korean cultural products worldwide impacts the establishment of programs and courses in Korean language and culture at the university level. I draw from examples in the United States, Vietnam and Japan. Existing measurements of soft power indicate Korean soft power is not as strong as the current global appeal of Korean popular artists suggest. The reach of Korean governmental institutions that promote Korean culture worldwide is limited compared to China or Japan, for example. Nevertheless, the study of Korean language and culture is particularly strong in China, Vietnam, and Japan. In the United States, we are seeing some growth in Korean language and culture programs that suggest a modest affect from Korean soft power. More refinement in measurements of soft power and further analyses of populations interested in Korean popular music and dramas is needed to understand the causal connection between the soft power reflected in the popularity of Korean cultural products worldwide and the establishment of programs and courses in Korean language and culture at the university level.
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