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( Carolyn Yoonhee Park ),( Yoonji Ryu ),( Jongho Kim ),( Kihan Kim ) 한국체육학회 2016 국제스포츠과학 학술대회 Vol.2016 No.1
Purpose: This study aims to investigate the relationship between program performance assessment and budget allocation of KSPF sponsored programs. From the path dependency point of view, the author anticipates that not the performance rating but the size of program budget and period of program to be significant determinant to next year budget. Thus, this paper attempts to identify following research question: "Does performance rating of sport business programs influence budget allocation?" The hypothesis to this question is that the result of previous year``s program performance rating(good, fair, poor) would not influence on next year``s budget allocation(increase, maintenance, cutback). Method: This study adopts the measures of multivariable regression analysis, in order to capture determinant of program performance rating and to see whether the mark of performance influences next year``s budget size or not. To investigate said relationship, this paper considers the size of the program budget, period of program, beneficiary’s satisfaction, and type of executing agency as determinants of performance rating and budgeting. Result: The results and detailed discussion will be presented at the conference. Conclusion: Overall, this study suggests the importance of relationship between program performance assessment and budget allocation. As the purpose of performance evaluation system is to improve the quality, program feedback system is important. Therefore, it is important to make strong linkage between the result of performance evaluation and program budget.
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INFLUENCES OF 3D VISUALIZATION AND FREE-POINT-VIEW TECHNOLOGYIES ON SPORTS VIEWING EXPERIENCES
Jongho Kim,Yeayoung Noh,Yoonji Ryu,Carolyn Yoonhee Park,Choong Hoon Lim,Yunjae Cheon,g,Kihan Kim 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
The combination of sports and the IT industry has reached a variety of fields, especially in the area of broadcasting technology. Due to diverse preference of viewer and the rising number of channels, broadcasting companies provide differentiated contents to reach a dominant position. Therefore, each broadcasting company has their own strategy to produce contents through special technology skills to hold a top position amongst other companies. According to Eric Rothenbuhler's ‘media niche theory’, when there exists numerous media device with identical resources, the competition to survive between the devices become intense and soon draws a line between the superior and inferior devices which results in eliminating the less viewed media devices out of the race. To secure the uniqueness of the media broadcasting market like the ecosystem, the object is to verify the effectiveness of the convergence of sport broadcasting technology skills and IT technology. Therefore, the media devices and the newly developed technology for video production method were the independent variables. Additionally, the dependent variable was the media effect. Concretely, the media device technology variable set as 3DTV, video production method was set as the variable for FreePointView(FPV) and media effect was separated into arousal and presence level. Recent technology is developed three-dimensionally so that the viewers can feel as close to reality as possible and the most current
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