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SERVQUAL Model in Measuring Service Quality of Sunwheel - Da Nang City
( Cao Thi Cam Huong ),( Le Thai Phuong ),( Ho Su Minh Tai ),( Le Huu Luat ) 세계문화관광학회 2016 International Journal of Culture and tourism Resea Vol.9 No.1
The purpose of the study is to measure the quality of Sun Wheel service using SERQUAL model. Sunwheel is the world`s fourth largest ferris wheel in Danang. SERVQUAL model is used to measure the gaps between Sunwheel visitor`s expectation and perceived quality in terms of tangibility, reliability, responsiveness, assurance, and empathy. Factor and multiple regression analyses were conducted on the sample of 684 customers in 2015. Findings indicate that appearance, assurance, fast service, consistency and motivation are key factors help Sunwheel increasing service quality and visitor return rate.
Cao Thi Cam Huong,Nguyen Ngoc Vinh Hoa,Nguyen Van Gia 한국문화관광학회 2022 문화관광연구 Vol.24 No.1
Although tourist arrival forecast plays an increasingly important role for investors and local government in countries where tourism is an advantage, there has been still a big difference between forecasted and actual figures. As a result, the reliability and validity of the forecasting are not convincible. One of the main reasons is the forecasting method. Previous forecasting methods such as regression analyses are based on the assumption that the variables are stationary but it is not true for tourism data, which are time series. When two non-stationary variables are regressed, the spurious regression has produced wrong outcomes, resulting in the difference between forecast and reality. The purpose of this study is to apply the time-series econometric models: Autoregresive intergrated moving average with conditionally heteroskedastic to forecast tourist arrivals in Danang based on the historic data 2004-2014.