ODA 초청연수사업의 성과지표와 현업적용도 측정 개선방향 연구 : KOICA-부경대 석사학위 연수사업 사례를 중심으로

김슬기 부경대학교 대학원 2020 국내석사

This research identified the cases of KOICA scholarship program currently operated by Pukyong National University and analyzed its effect and performance idicators through participation research methods and literature studies. In ODA fellowship program, achievement is a significant result when trainees apply their learning to their jobs after graduation, and the actual effects of the work and society have been shown. An case analysis of KOICA's scholarship program showed that it had a positive effect on improving individual competency, but the training process was not always linked to positive results because various factors such as the trainee's current application and the cultural and social characteristics of the organization and country to which the trainee belongs, but also the effect derived in developing countries can be involved. There are several problems with performance indicators set by KOICA to manage the performance of the scholarship program. First, focusing on quantitative assessments, makes it difficult to identify the outcomes that cannot be quantified such as trainees’ personal competency. The second is simplifying assessment factors, excluding various factors that may intervene in the process of performance exposure, such as economic and social situations, culture, and organizational culture by country. Third, the long-term tracking system after the graduation is not established as an indicator. In order to improve this problem, it is necessary to expand the scope of the survey to colleagues and direct supervisors within the organization to track the trainee's performance in the long term and assess the trainee's competence and influence on the organization. Moreover, the indicators should be diversified considering various situation in developing countires. The government should improve its understanding of the performance development process and seek ways to continue the development of the training project. 이 연구는 현재 부경대학교가 운영하고 있는 KOICA 석사학위 연수사업의 사례를 중심으로 문헌연구와 참여연구를 통해 KOICA 연수사업의 효과성과 성과관리체계를 분석했다. ODA 초청연수사업은 개발도상국의 내생적 발전을 도모하고 원조사업의 효과성과 지속성을 향상시키기 위한 방안으로써, 연수생이 연수내용을 업무 현장에 적용하여 개발도상국 사회에 긍정적인 변화를 야기하는 것에 목적을 두고 있다. 이와 같이 연수를 통해 습득한 지식과 기술을 연수생의 자국에 적용하는 개념을 “현업적용”이라 하며, 연수사업의 성패여부를 결정하는 성과로 볼 수 있다. 학위연수사업은 특히 개발도상국의 분야별 전문성 향상을 위해 핵심 전문인력의 학위취득을 목표로 하기 때문에 연수사업에서 가장 규모가 크지만, 사업의 성과를 평가하고 관리할 수 있는 체계가 여전히 확립되지 않은 상황이다. 부경대학교에서 운영하고 있는 KOICA 석사학위 연수사업의 성과를 설문조사, 에세이, 심층면담을 통해 다각도로 분석한 결과, 연수사업은 연수생 개인역량과 연수생이 속한 조직역량 향상에 긍정적인 영향을 미치는 것을 알 수 있었다. 하지만 현재 성과관리 체계는 연수사업 성과를 단기적 관점에서 정량적 수치에 집중하고 있으며, 성과도출에 개입되는 다양한 영향요인들을 배제한 채 평가요소를 단순화하는 등의 문제점을 가지기 때문에, 연수사업의 성과를 정확하게 판단하지 못할 뿐만 아니라 연수사업 환류를 위한 개선방안 도출에도 한계를 가질 수밖에 없다. 그러므로 이와 같은 문제점을 해결하여, 연수사업의 향후 나아가야할 방향을 제시하고 ODA 사업으로서의 의미를 갖기 위해서는 성과관리체계에 질적조사 방법을 확대하여 연수생 개별사례를 수집하고, 졸업한 연수생을 관리할 수 있는 통합적인 플랫폼과 성과관리 전담부서신설이 필요하다.

기술경영가족회사제도의 활성화 방안 연구 : 부경대학교 기술경영전문대학원 사례

김숙자 부경대학교 2019 국내석사

As business paradigm shifts toward the convergence of technology and industry, so-called the fourth industrial revolution, research and development on enterprises is becoming the core capability of growth momentum for the future. Accordingly, Management of Technology (MOT) is being paid attention to construct systematical planning and operations on technological strategy, thereby increasing the importance of cooperative relationship in MOT-relevant domains. Due to this reason, academia manages the family membership system that enables mutual collaborations between academia and industry to achieve their win-win strategy and makes customized cooperative systems to share their human and property resources systematically. Particularly, it is vital to operate the family membership system effectively and efficiently in the MOT domain because family enterprises need to endeavor the establishment of value-toward technology strategy within the framework of those cooperative systems. For such the purpose, this paper presents the analysis of the state-of-the art of the family membership system managed by Graduate School of Management of Technology at Pukyong National University. This paper also proposes vitalization strategies of this membership system so that famliy enterprises located in the east-southern area in Republic of Korea can gain MOT-oriented innovative capability.

대학원생의 대학원 진학동기가 교육만족도에 미치는 영향 : 대학소속감의 매개효과를 중심으로

권현주 부경대학교 2022 국내석사

본 연구의 목적은 대학원생의 대학원 진학동기와 교육만족도의 관계에서 대학소속감의 매개효과를 살펴보는 데 있다. 이를 위해 전국 대학원 재학생을 대상으로 설문조사를 실시하여 총 305부를 회수하였고, 결측치와 불성실한 응답을 제외하고 최종 291부를 분석에 사용하였다. 수집한 자료는 SPSS 27 통계 프로그램을 사용하여 분석하였고, 변인들 간의 관련성을 살펴보기위해 Pearson의 상관관계분석을 실시한 후 Baron & Kenny의 위계적 회귀분석을 실시하여 매개효과를 검증하였다. 본 연구의 결과는 첫째, 대학원생의 대학원 진학동기, 대학소속감, 교육만족도는 모두 정적인 상관관계가 나타났다. 둘째, 대학원 진학 내적동기는 대학소속감을 부분매개하여 교육만족도에 영향을 미치는 것으로 나타났다. 셋째, 대학원 진학 외적동기는 대학소속감을 완전매개하여 교육만족도에 영향을 미치는 것으로 나타났다. 이러한 연구결과는 대학원 교육만족도에 대학원 진학동기와 대학소속감이 유의한 변인으로 작용한다는 것을 나타내며, 대학원 교육만족도를 높이기 위해 대학원생의 다양한 진학동기를 충족하면서 대학소속감을 증진시킬 수 있는 교육과정과 프로그램들을 제공 할 필요가 있다는 점을 시사한다. 따라서 본 연구는 대학원생의 대학원 진학동기가 대학소속감을 통해 교육만족도에 미치는 영향에 대한 이해를 바탕으로, 향후 대학이 지식과 역량을 갖춘 석·박사 인력을 양성하기 위한 교육과정을 수립하는 데 기초자료로서 활용될 수 있을 것이다. The purpose of this study is to examine the mediating effect of university belongingness in the relationship between graduate school student's graduate school entrance motivation and educational satisfaction. For this, a total of 305 copies were collected by conducting a survey of graduate students nationwide, and the final 291 copies were used for analysis, excluding missing values and insincere responses. The collected data were analyzed using the SPSS 27 statistical program. Pearson's correlation analysis was conducted to examine the relationship between variables, and then Baron and Kenny’s hierarchical regression analysis was conducted to verify the mediating effect. As a result of this study, first, graduate school student's graduate school entrance motivation, sense of belonging to a university, and educational satisfaction were all positively correlated. Second, it was found that intrinsic motivation to enroll in graduate school partially mediates a sense of belonging to the university and affects educational satisfaction. Third, it was found that extrinsic motivation to enroll in graduate school completely mediates a sense of belonging to the university and affects educational satisfaction. These research results indicate that graduate school student's graduate school entrance motivation and a sense of belonging to the university act as significant variables in graduate education satisfaction. In addition, it suggests that it is necessary to provide curriculum and programs that can enhance the sense of belonging to the university while satisfying the various motivations to enroll in graduate school in order to increase the satisfaction with graduate education. Therefore, this study can be used as basic data to establish a curriculum for universities to cultivate master and doctorate personnel with knowledge and competence based on the understanding of the influence of graduate school student's graduate school entrance motivation to educational satisfaction through a sense of belonging to the university.

대학경쟁력향상을 위한 관광관련학과의 이미지 포지셔닝 전략에 대한 연구

류희열 부경대학교 2009 국내석사

This paper analyze an image positioning about department hotel tourism at colleges of Busan area. This paper aims to establish an positioning strategy for improving competitive power about department hotel tourism at colleges of Busan area. Recently, It is aggressive competition of department hotel tourism at college in Busan area, because it is created department of hotel tourism and decreased in education population. Many research and the efforts are concentrated in each university for the enhancement of competitive power. There are almost no researches related to College's enhancement of competitive power. Therefore, it is urgent to the research for the enhancement of department competitive power at college. In this paper, the consumer of colleges is determined as the third grade of high school students and workers who work in service industry. This paper is established a Positioning Strategy through this kind of a result in the point of view of the consumer of the education. This study is a empirical analysis using MultiDimensional Scaling(MDS) and ImPortance-Performance Analysis(IPA) about consumer of colleges. By using the MDS analysis, it was analyzed to the image positioning of department hotel tourism at colleges of Busan area and the competitive relation between an colleges. By using the IPA, it was found to the attributes that is able to improve for every department hotel tourism at colleges of Busan area. This paper established an Positioning Strategy for improving competitive power about department hotel tourism at colleges of Busan area. 본 연구는 부산지역 전문대학의 호텔관광관련 학과를 중심으로 경쟁관계를 분석함으로써 각 대학별 장점은 더욱 증진하고 단점으로 작용한 속성에 대해서는 빠른 보완을 함으로써 향후 학령인구 감소에 따른 무한경쟁의 시대에 경쟁력을 갖출 수 있는 방향 과 전략을 수립하는 것이 목적이다. 이러한 연구목적을 달성하기 위해서 전문대학의 관광관련학과 수요자를 예비신입생(고교 3학년 학생)과 산업체 인사로 구분하여 설문조사를 실시하였으며, 다차원척도법을 이용하여 유사성분석, 선호도분석을 실시하여 각 대학별 관광관련학과에 대하여 상호 경쟁관계를 파악하였다. 또한 중요 선택속성 분석을 위하여 다중회귀분석을 통하여 각 선택속성별 경쟁관계를 실증적 분석을 통해 고찰하였다. 유사성 분석에서는 예비신입생(고3 학생)들은 경남정보대학과, 동의과학대학이 서로 경쟁관계에 있는 것으로 나타났고, 동주대학과 대동대학이 서로 경쟁관계에 있으며 또한 동주대학은 부산경상과도 서로 경쟁관계에 있는 것으로 나타났다. 또한 부산여자대학과 부산정보대학도 서로 경쟁관계에 있는 것으로 나타났다. 한편 유사성분석에서 산업체인사들은 부산정보대학과 부산여자대학 경쟁관계에 있고 동주대학과 부산경상이 서로 밀접한 경쟁관계에 있는 것으로 나타났다. 그러나 나머지 대학들은 독자적으로 존재하여 상호 경쟁관계가 미미한 것으로 나타났다. 대학선호도 분석과 이상점분석에서 예비 신입생(고3 학생)들은 경남정보대학이 가장 이상적인 대학으로 인식하고 있고 동의과학대학이 약간의 차이로 다음으로 이상적인 대학으로 인식하고 있으며 부산정보대학과 부산여자대학 부산경상대학이 다음으로 나타났고 마지막으로 대동대학 동주대학 동부산대학으로 나타났다. 산업체 인사들을 대상으로한 대학의 선호도 분석과 이상점 분석에서는 경남정보대학, 동의과학대학, 동부산대학이 비교적 이상적인 대학으로 나타났으며 나머지 대학들도 비슷비슷한 선호대학으로 나타났다. 속성벡터을 이용하여 속성값들간의 경쟁관계를 분석하는 방법으로 다중회귀분석을 이용한다. 예비 신입생(고3 학생)들은 다중 회귀분석 결과 속성점들이 1사분면에 모여서 분포하고 있는 것으로 나타났다. 따라서 모든 속성들에 대한 경쟁관계는 경남정보대학이 가장 속성값이 높고 약간의 차이로 동의과학대학이 경쟁관계에 있음을 알 수 있다. 다음으로 부산경상대학, 부산여자대학, 부산정보대학이 위치하고 있고 다음으로 동주대학, 대동대학이 위치하고 있다. 마지막으로 동부산대학이 위치하고 있는 것으로 나타났다. 산업체 인사들은 다중 회귀분석 결과 속성점들이 4사분면에 모두 분포하고 있는 것으로 나타났다. 따라서 모든 속성들에 대한 경쟁관계는 경남정보대학이 가장 속성값이 높고 약간의 차이로 부산여자대학, 부산정보대학, 동의과학대학이 경쟁관계에 있음을 알 수 있으며, 이어서 부산경상대학, 동부산대학, 동주대학이 많은 차이로 위치하고 있으며 끝으로 대동대학이 가장 속성값이 낮게 위치하고 있는 것으로 나타났다. 한편 경남정보대학과 동의과학대학은 서로 밀접한 경쟁관계에 있음을 알 수 있었다. 따라서 두 대학의 중요도-성취도 분석을 통하여 교육의 각 수요자별로 집중노력에 해당하는 속성들을 더욱 개선하여 학과의 경쟁력을 갖출 수 있도록 한다. 본 연구의 결과에서 살펴보면 예비신입생(고3 학생)들이 전문대학 호텔관광관련학과를 진학하기 위해서 대학을 선택할 때 학과의 인지도나 학과의 선택속성보다 대학의 브랜드이미지가 우선으로 작용한다는 것을 알 수 있었다. 따라서 향후 치열한 입시 경쟁에서 대학의 브랜드 이미지가 그 대학에 개설되어 있는 학과 브랜드 이미지를 결정하기 때문에 대학의 브랜드 이미지의 적극적인 개선이 최우선으로 중요하다고 판단된다. 한편 예비 신입생(고3 학생)들이 대학과 학과에 대한 입시 정보의 부족으로 기존의 대학 브랜드 이미지로 의사결정을 하기 때문에 대학과 학과의 브랜드 이미지 개선을 위한 다양한 정보를 정확하게 제공하는 것이 무엇보다 중요함을 알 수 있었다. 또한 산업체 인사들은 전문대학 호텔관광관련학과 졸업생을 대상으로 신입사원을 채용을 위해 대학을 선택할 때 학과의 브랜드 이미지가 그 대학의 브랜드 이미지로 작용하기 때문에 학과의 브랜드 이미지 개선을 위해서는 재학생들의 전공실력 향상을 위해 우수한 교육과정과 우수한 실습환경 및 실질적이고 교육적인 산학협력을 우선적으로 갖추어야 만이 가능할 것으로 판단된다. 다차원척도법에서 경남정보대학과 동의과학대학이 서로 경쟁관계에 있는 것으로 나타났다. 따라서 이 두 대학에 대하여 IPA분석을 실시하여 각 대학별 중요도와 성취도간의 관계를 분석하고 향후 경쟁력을 갖추기 위한 유지해야 할 속성, 집중적인 노력이 필요한 속성은 더욱 관리하고 과잉투입이나 불필요한 상태의 속성들은 더 이상의 자원과 노력을 투자하지 않도록 분류하였다.

부산지역 대학생의 염분섭취 관련 식행동 및 대학급식소 메뉴의 나트륨량 조사

강민지 부경대학교 교육대학원 2014 국내석사

The study examined high-sodium dietary intake and awareness of low sodium or saltiness of among male and female university students in Busan, as well as the general preference for salty food that can influence students’ health condition. The study also measured the actual saltiness of university foodservice meal, thereby providing data that can serve as a foundation for the improvement in university students’ dietary behavior and the development of low-sodium menus. Four cafeterias were selected, two under self-operated and contracted management by universities in Busan ; 977 participants were recruited to complete a survey. One serving of each of 98 main and sub-main menu items was calculated to measure the amount salt, allowing the sodium level to be calculated. Statistical analysis was conducted using SPSS v18.0. In the sample, 512 males (52.4%) and 464 females (47.5%) responded, and the average age was 23.4 years. The frequency of use of the university cafeteria was 3 to 4 visits per week (38.3%) for male students and 1 to 2 visits (39.9%) per week for female students, revealing a statistically significant difference according to sex(p<0.01). In terms of the saltiness of the food consumed in the university cafeterias, male students scored 3.35/5.00 points while female students scored 3.39 /5.00 points, but no significant difference was shown. Regarding the usual food saltiness preference, male student scored 3.23/5.00 points, while female students scored 3.09/5.00 points, exhibiting a significant difference(p<0.05). Regarding the high-sodium dietary intake of university students, male students scored 3.15/5.00 points, while female students scored 2.79/5.00 points for the question “I tend to eat remaining soups or noodle broths until the last drop,” indicating that male students ate significantly more salty water in soups or broths(p<0.001). The low-sodium awareness item showed that male students scored 3.25/5.00 points, while female students scored 3.39/5.00 points, revealing that female students had significantly higher awareness(p<0.001). Regarding dining out or delivery food preferences, students living with family scored 3.11/5.00 points, while students linimg alone scored 3.47/5.00 points, signifying that students renting accommodations consumed significantly more food from restaurants(p<0.001). The results of sodium measurement in 98 menu items provided in university cafeterias in the Busan showed that noodles (305.87) had the highest sodium level, followed by stew (290.26) > fried (280.65) > normal rice (276.56) > seaweed-rolled rice (275.55) > rice topped with meat (261.82) > rice mixed with vegetables and meat served in a bowl or hot stone pot (260.39), and pork cutlets as a main meal (229.50±). Only 11 (11.2%) out of 98 menu items satisfied the criterion of representing a third (666mg) of the daily sodium intake limit (2,000 mg) in the Korean Dietary Reference Intakes, while there were 23 menu items (23.4%) containing more than 2,000 mg of sodium. According to the present study results, the sodium contents in menu items provided in university cafeterias were higher than the Korean Dietary Reference Intakes. University students scored 2.93 out of 5.00 points in terms of awareness of low sodium foods and 3.57 out of 5.00 points in terms of the need to consume low sodium food, which was a low level. University students are entering into the adult stage of life and it is very important to maintain good health during this period to prevent the chronic diseases that are prevalent in middle age. Therefore, more attention has to be paid to menu development in university foodservice with a view to lowering students’ sodium intake.

중국유학생들의 학습동기 및 사회적 지지가 대학생활 적응에 미치는 영향 : 부산지역을 중심으로

YAO LAN 부경대학교 2017 국내석사

Our society has become increasingly aware of the important role of higher education in the development of advanced economies, resulting in a greater emphasis on the globalization of higher education. The zeal for sending children to study abroad has become stronger. The total number of Chinese students studying abroad in 2015 reached 523,700. Among all the countries, except for the United States and Australia, Korea got the largest number of exchange students. You can see the exchange history of Korean and Chinese from the reason why Chinese students choose to study in Korea. Because of various similarities between two countries, such as the geographical proximity, culture, and complementary economic structure of the two countries, Chinese students prefer to study in Korea. The Korean government is also encouraging the cultivation of Korean university students by encouraging them to participate in international education programs. However, Chinese exchange students who come to study in South Korea suffer from a variety of everyday stresses that occur in the process of adjusting to the new environment. Examples include problems like academic problems, personal relationships, and adjustment of university life. Failure to deal with the aforementioned problems will result in poor academic performance and the inability to follow the college entrance exam. Therefore, it is necessary to prepare a measure to help Chinese students adjust to college life. For this purpose in accordance with the South Korean Chinese student around Busan - Focused on the motivational and social support of the impact on the Campus Life Adaptation analyzed the cause and each Rent, determine the extent of Chinese students based on social support and motivational impact on the Campus Life Adaptation of students and learning. Relative by a Chinese student learning motivation that affects the social learning motivation to increase social support and relations with the support of and learning motivation. Normally to allow a degree in Chinese students in Korea to laying the groundwork for the purpose of 4-year college degree who is studying in Busan. China 208 students surveyed was conducted.

국립대학의 핵심역량기반 교양교육과정 운영 실태에 대한 학생 인식조사 : P 대학 사례를 중심으로

정단비 부경대학교 2022 국내석사

This study analyzed the current educational situation of the Core Competency-based Liberal Arts Curriculum at national universities in Korea located outside the capital area. It also examined students’ understandings of the Curriculum. In this regard, this study attempted to suggest how to improve the Curriculum by analyzing students’ understandings of the Curriculum at stage one of the medium and long term development plan (2019-2023) of P University. The research selected more than 3,000 students studying at national universities outside the capital area to compare P students’ attitudes toward the Liberal Art Curriculum with them. It aimed at analyzing each university’s educational policy, human resources development, Core Competency program and its sub-elements, goals of Liberal Arts education, and management condition of the Liberal Arts Curriculum. The analyses used the ‘Student Planning and Evaluation Team’ report organized by P University in 2021. It contained the result of the questionnaire survey. The number of respondents to the objective questions was 1,235, and that to the subjective questions was 1,237. For further investigations, five students were selected for in-depth interviews. Students’ opinions and understandings of the Liberal Arts Curriculum were comprehensively analyzed based on the questionnaire survey by looking at its development, operation, performance, and ways to improve the Curriculum. The following is the analytical result: First, although the Core Competency program classifies Liberal Arts subjects and sets various standards for each Liberal Arts subject, students cannot understand its aim due to the lack of guidance and promotion of the Core Competency program. Thus, they are unable to develop their abilities. Second, further discussion on the composition of the Curriculum based on the Core Competency program is needed. According to the ‘Student Planning and Evaluation Team’ report, many students requested the opening of courses in various subjects. In particular, it is necessary to find ways to improve the Curriculum, which reflects the changing social environment. Third, to achieve the goal, the institutions must systematically tackle the problems to improve the quality of lectures. Through the interview, it was found that the students had a low perception of P University’s attempt at curriculum improvement. The students answered that it was necessary to improve the educational system to feel its reform and innovation directly. This study can be used to provide suggestions for reforming P University’s Liberal Arts Curriculum.

대학생들의 패션명품브랜드 인식에 대한 연구 : 부산지역을 중심으로

정재훈 부경대학교 일반대학원 2010 국내석사

The purpose of this study was to examine the impact of the external environmental factors of college students and the attributes of luxury fashion brands on their awareness of the brands, interest and purchasing desire and the relationship of those variables to their recommendation intention and the state of purchase. The subjects in this study were 306 college students involving 153 design majors and 153 non-design majors, on whom a survey was conducted. The selected external environmental factors of the college students were major, gender, academic credential of parents and monthly mean family income, and their awareness of luxury fashion brands was checked in terms of liking, credibility, quality, conspicuousness, self-satisfaction and purchase intention. As for the influence of the external environmental factors, there were no differences in their awareness of designer brands according to major, and the female students whose parents were better educated and whose monthly family income was larger took a more favorable view of luxury fashion brands. Concerning interest in the brands, the design majors with a larger monthly family income and the female students whose mothers received higher education showed more interest in luxury fashion brands. There were no gaps in purchasing desire according to gender, and the female students whose monthly family income was larger and whose mothers received higher education had a stronger purchasing desire. And those who took a better view of luxury fashion brands and had a more interest and stronger purchasing desire had a more recommendation intention and purchased more luxury fashion brands. In terms of brand attributes, the college students who viewed the design, quality and price of luxury fashion brands more favorably looked at the brands in a more positive manner, and those who took a more positive view of the design and price of the brands had a greater interest and stronger purchasing desire. Regarding the relationship of the awareness of designer brands to recommendation intention and the state of purchase, those who found the brands more likable and had a stronger repurchase intention had a more recommendation intention and purchased more designer brands, and there were no statistically significant gaps in those regards according to the reliability, quality, conspicuousness and self-satisfaction factors. Concerning the relationship of interest and purchasing desire to recommendation intention and the state of purchase, a greater interest and stronger purchasing desire led to a more recommendation intention and more actual purchase. The findings of the study suggested that out of the external environmental factors, the female college students whose parents, especially mothers, received higher education and whose monthly family income was larger took a more favorable view of luxury fashion brands and had a stronger purchasing desire, and those students had a more recommendation intention and purchased more designer brands as well. In terms of the brand attributes, the college students who viewed design, quality and price more favorably looked at the brands in a more positive manner. Among the six factors of luxury fashion brand awareness, a greater liking and stronger repurchase intention were followed by a stronger recommendation intention and actual purchase of more designer brands, and a bigger interest and stronger purchasing desire led to purchase of more luxury fashion brands and stronger recommendation intention. 이 연구는 대학생들의 외부환경요인과 브랜드 속성이 패션명품브랜드 인식, 관심도, 구매욕구에 어떠한 영향을 미치고, 패션명품브랜드 추천의향, 구매실태와 관계가 있는지 알아보는 것이 목적이다. 위의 연구 목적을 달성하기 위해 디자인전공 학생 153명, 그러지 않은 학생 153명, 총 306명의 표본을 대상으로 설문 조사를 하였다. 대학생들의 외부환경요인은 전공, 성별, 부모님 학력, 가정의 월평균 수입을 알아보았고, 패션명품브랜드 인식은 호감도, 신뢰감, 품질, 과시성, 자기만족, 구매의향으로 알아보았다. 먼저 외부환경요인을 살펴보면 패션명품브랜드 인식에 있어 전공별 차이가 없었고, 부모님의 학력이 높고, 가정의 월수입이 높은 여학생들이 패션명품브랜드 인식에 긍정적이었다. 패션명품브랜드 관심도는 디자인을 전공하면서 가정의 월수입이 높은 학생일수록, 어머니 학력이 고학력인 여학생이 패션명품브랜드에 대한 관심도가 높았다. 구매욕구는 전공별 차이가 없었고, 가정의 월수입이 높고, 어머니의 학력이 높은 여학생들이 구매욕구가 높은 것으로 나타났다. 그리고 패션명품브랜드 인식과 관심도, 구매욕구가 높은 학생일수록 추천의향과 구매실태가 높은 것으로 나타났다. 브랜드 속성 부분에서는 대학생들이 패션명품브랜드의 디자인과 품질, 그리고 가격에 대해 긍정적일수록 패션명품브랜드 인식에 긍정적이었고, 관심도와 구매욕구는 디자인과 가격에 긍정적일수록 높게 나타났으며, 특히 디자인이 더 큰 영향을 미쳤다. 패션명품브랜드 인식과 추천의향과 구매실태를 살펴보면 호감도와 재구매 의향이 높을수록 패션명품브랜드에 대한 추천의향과 구매실태가 높았으며, 신뢰도, 품질, 과시성, 자기만족 부분은 통계적으로 유의미한 차이를 보이지 않았다. 관심도, 구매욕구와 추천의향, 구매실태의 관계를 살펴보면, 관심도와 구매욕구가 클수록 추천의향과 구매실태가 높게 나타났다. 위의 내용들을 요약하면 대학생들의 외부환경요인 중 부모님 특히 어머니의 학력이 높고, 가정의 월평균 수입이 높은 여학생들이 패션명품브랜드 인식에 긍정적이고 관심도, 구매욕구가 높았으며, 추천의향과 구매실태도 높게 나타났다. 브랜드 속성 부분에서는 대학생들이 디자인과 품질, 가격에 긍정적일수록 패션명품브랜드 인식에 긍정적이고, 패션명품브랜드 인식의 6가지 요인들 중에서 호감도와 재구매 의도가 높을수록 추천의향과 구매실태가 높았으며, 관심도와 구매욕구가 클수록 구매실태와 추천의향이 높게 나타났다.

대학수학능력시험 언어 영역의 국어 지식 문항 분석 연구 : 2005학년도에서 2010학년도까지의 대학수학능력시험을 중심으로

구지영 부경대학교 2010 국내석사

디자인대학 입학 실기 시험에서 나타나는 문제점과 개선방안

하형찬 부경대학교 2010 국내석사

In this study, the design of rapidly changing entrance into a new experience for other aesthetic values that prepare students for college than their current development and to receive the basic design education and art are new admissions to the art student cramming, rote expression I am not practical to achieve the fullest is to limit the type. At present, admissions of past art shows more research and development institutions wateuna still within the framework of administrative convenience can not escape. Students as possible to represent their institutions on the polished aesthetic problems are more institutional address the problem, naturally if the admission of the contents of art rather than memorizing the diet will go into my creative expression. ?Principles and institutional issues must be resolved naturally changed accordingly will continue to have practical information. Although Korea's admission reality of social and administrative aspects of many constraints, while there is real change in policy without the constant if the students a variety of assessment a big change there would not continue the problem posed was released in only a recurring will be. The biggest victim on the corresponding system in the end it will be to prepare students for admission. ?The purpose of this study, Survey of Korea, College of Design and practical skills tests in investigating the contents of the current system, better information and practical skills in the students a variety of creative approaches and practical information to help you evaluate students' abilities to provide direction should.