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- 저자 : Afolabi Aanuoluwapo Okiki (검색결과 1 건)
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Afolabi Aanuoluwapo Okiki Graduate School of International Studies, Korea Un 2018 국내석사
For several years now, the need to combat and mitigate climate change has dominated international development agenda. This is primarily because the fight for a cleaner and sustainable environment affects every country. However, the beginning of collectively winning this journey is that citizens must be well aware of the reality of climate change—the nexus between human activities and the changes in climate. While the majority of citizens in the advanced nations seem to be aware of this relationship, many of the citizens in the developing world are otherwise. This paper focuses on Nigeria. Much more, it focuses on the rural farmers who produce food which serves as the basket of the nation. Through a survey of literature, it is found that the Nigerian rural farmers can be classified into two groups. The first group are those that are unaware of this nexus. They rather relate climate change to anger from God or simply natural disasters. This paper does not argue to discard their understanding of climate change. The second group are those who are aware of the nexus but are not responding mostly because of lack of mitigating information and tools. To this end, the paper argues for the use of social marketing to reach these groups. To justify this possibility, the successful case study of Check, Clean and Dry Campaign in New Zealand is examined. It is found that the use of community-based social marketing approach and public- private partnership helped achieve this success. This is applicable in Nigeria too because the society is communal and the government is experienced with using public private partnership to fund infrastructural projects. Thus, overall, this thesis argues that social marketing can become an effective tool to reach the rural farmers in Nigeria. At the core, the knowledge of the nexus of human activity and climate change phenomenon, and having the right information can help them design the most appropriate local mitigation and combating mechanism.
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