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      • 父母의 養育態度와 兒童의 自我槪念과의 關係硏究

        한혜자 檀國大學校 1992 국내석사

        RANK : 247631

        The purpose of the Study was to invesigate the relationships between self-concepts of elementary school students and parental attitudes. To achieve this purpose, the following specific objectives were set forth. 1. Trait saliense by grade levels in the free-answered positive and negative self-evaluations. 2. Age differences in the means of the global and seperate aspects of self-concept. 3. The combined and the relative effects of selected variables on academic and non-academic self-concepts. 4. The impacts of moral judgment and causal attributions for success and failure on academic self-concept and general self-worth. The instruments used for the study were open-ended questionnaire designed to describe about his(her) own good and bad points that individual subject has thought and felt. structured questionnaire of self with 50 items designed to measure seven sub-area of self-concepts. structured questionnaire of causal attributions for success and failre with 40 items. The parental attitudes scale was designed to measure four sub-areas of parental attitudes such as 'acceptance', 'autonomy', 'overexpectation', and 'inconsistency' between fatherss and mothers attitudes. The major findings were as follows : 1. The dimensions of free-answered self-evaluations contanined general self, physical self, family self, moral-ethical self, personal self, self of intellectual ability, self of specific skills, and others. 2. The negative responses in free-answered self-evaluations were higher than the positive responses for 5th and above graders. 3. As the grade(age) got higher, the responses of general and abstract of self in free-answered self-evaluations were increased, while the responses of concrete and observable aspects of self were dcreased. These results suggest that age differences of self-concepts are closely related to the development of cognitive structure. 4. The level of academic and non-academic self-concept measures showed a slightly dcreasing tendency between male and fale. But, the tendency was statistically significant for academic self-concept only. Both acedemic and non-academic self concept measures tended to be unexpectedly stable. During the period non-academic self-concept measure showed a little more positive tendency than academic self-concept did. 5. The perceived parental attitudes showed higher correlation coefficients with non-academic self-concept than with academic self-concept. 'Acceptance' of the parental attitudes had a profound effect on both academic and non-academic self-concept was about r-.50 and with academic self-concept about r-.30. Even when all the effects of horne social status and academic achievements were controlled. The correlation coefficients between acceptance and the two measures of self-concepts were statistically significant. 6. There was a significant difference in the mean level of academic self-concept measure only between the chosen and the rejected groups on the sociometric groupings. At all grade levels, the chosen group had the expected high mean of academic self-concept measure than the rejected group had. However. the mean difference in non-academic self-concept measure between the two sociometric groups was not statistically significant.

      • 지방정부의 행정PR 발전방안에 관한 연구 : 부천시 사례를 중심으로

        한혜자 가톨릭대학교 행정대학원 2011 국내석사

        RANK : 247631

        행정PR은 그 중요성에도 불구하고 이에 관한 연구가 많지 않다. 특히 지방정부의 행정 PR에 관한 연구는 주로 중앙정부의 홍보전담 부서인 공보처에 대한 연구를 중심으로 이루어졌으며 상대적으로 도, 시, 군 등 지방정부의 행정홍보에 관한 연구는 많지 않은 편이다. 본 연구에서는 정부PR의 개념을 “정부와 국민의 상호관계에 대한 적절한 조정에 주목하여 어떤 사업 혹은 정책, 제도를 위해 정보를 제공하고 설득 및 조정을 통해 국민의 지지를 유도하는 시도”로 파악하고자 한다. 지방정부의 행정PR연구에 도움이 될 수 있도록 이론적 논의를 통하여 구조도 작성을 위한 분석항목을 도출하고, 이를 바탕으로 지방정부의 행정PR 활동 발전방안의 우선순위를 분석하는 것을 연구목적으로 설정하였다. 분석항목으로는 먼저 상위수준에서 PR 조직 전문화, PR 프로그램 선정, 우호적 PR환경 조성 등 3가지의 항목을 도출하였다. 또한 각각의 하위 수준 항목으로 PR 조직 전문화에는 리더의 인식제고, PR인력의 전문성 제고, PR부서의 위상 제고 등이 있으며, PR프로그램 선정의 하위수준으로는 정책(행정)과 PR프로그램 연계성 제고, PR매체의 다양화, PR효과에 대한 평가 및 피드백 강화 등으로 도출하였다. 마지막으로 우호적 PR환경 조성의 하위수준 항목으로는 주민과의 쌍방향 의사소통의 강화, 언론기관과의 우호적 관계, 내부고객과의 업무협조 강화 등으로 선정하였다. 분석은 AHP 계층화분석을 실시하였으며, 조사대상은 공무원과 기자를 대상으로 인식도 차이를 검증하였다. 분석결과 상위수준에서 기자와 공무원 모두 PR조직 전문화를 1순위로 선정하였으며, PR프로그램 선정은 공무원은 3순위, 기자는 2순위로 약간의 차이를 보였으며, 우호적 PR환경 조성은 공무원과 기자 동일하게 2순위로 나타났다. 또한 각각의 하위수준 분석결과 PR 조직 전문화에서는 기자와 공무원 모두가 리더의 인식 제고를 가장 중요하게 생각하였으며, PR인력의 전문성 제고와 PR부서의 위상 제고가 뒤를 이었다. PR 프로그램 선정의 하위수준에서는 공무원은 정책(행정)과 PR프로그램 연계성 제고를 가장 중요하게 생각하였으며, 기자는 PR 매체의 다양화를 가장 중요하게 생각하여 인식의 차이가 나타났다. 마지막으로 우호적 PR환경 조성의 하위수준에서는 공무원과 기자는 모두 주민과의 쌍방향 의사소통의 강화가 1순위로 나타났으며, 기자는 언론기관과의 우호적 관계를 2순위로, 공무원은 내부고객과의 업무협조 강화를 2순위로 생각하였다. 상위수준과 하위수준의 중요도를 종합한 결과, 공무원은 리더의 인식제고를 가장 중요한 방안으로 생각하였으며, PR인력의 전문성 제고가 2순위, PR부서의 위상 제고가 3순위로 나타났다. 기자의 경우는 리더의 인식제고를 가장 중요한 방안으로 생각하였으며, PR인력의 전문성 제고, 주민과의 쌍방향 의사소통의 강화 순으로 나타났다. Public relations(PR) in administration has not been studied by many in spite of its importance. Especially studies on PR in local governments were done mostly concerning the Ministry of information, which is the bureau in charge of central government's PR. Relatively, there are not many studies on PR of provinces, counties and cities as well. In this study, the concept of governmental PR would be taken as a trial- A trial to watch out proper adjustment on mutual relationship between government and citizen. A trial to provide information for a certain business or a policy, a system, and to persuade to earn people's support. I drew out analyzed items for structure map through theoretical approach, to help study PR in administration. From this, I could set study's goal to prioritize development strategies of PR in local government. For analyzed items, I came across three items as superordinate category; specialization of the PR groups, selecting PR programs, building PR friendly environment. As subordinate categories to specialization of the PR groups, we got improved recognition of leaders, professionalism of PR agents, status of PR departments. As subordinate categories to selecting PR programs, we got improved relationship between policy and PR program, more diverse PR media, evaluate the PR effect and strengthen feedbacks. Lastly, as subordinate categories to building PR friendly environment, we got reinforcement of mutual relationships with citizen, amicable attitude with mass media, strong working bond with inner clients. I conducted AHP hierarchical analyzation, verifying a perceptible difference between public official and journalist. The result came out to have the same first place, specialization of the PR groups. But in selecting PR programs public officials placed it the third, while journalists put it the second, showing slight difference. As building PR friendly environment, the two groups thought of it to have the second importance. And in subordinate categories to specialization of the PR groups, the result came out to be the two groups put improved recognition of leaders in the first place, making improved professionalism of PR agents the second place, which leaves improved status of PR departments the third. In subordinate categories to selecting PR programs, public officials placed improved relationship between policy and PR program as the first one, while journalists thought more of diverse PR media, showing difference in idea perception. Lastly, in subordinate categories to building PR friendly environment, both public officials and journalists placed reinforcement of mutual relationships with citizen the first, but broke placing second place. Journalists thought amicable attitude with mass media is important, while public officials thought strong working bond with inner clients is important as to place the second. Conclusion in total, public officials thought improved recognition of leaders is the most important strategy, improved status of PR departments the third. Journalists too, thought improved recognition of leaders is the most important strategy, and improved professionalism of PR agents the second place, but they placed reinforcement of mutual relationships with citizen the third most important strategy.

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