어린이집 원장의 감성리더십, 조직몰입 및 창의적 역할수행의 관계

최회숙 국민대학교 교육대학원 유아교육전공 2018 국내석사

ABSTRACT Relationship Among Organizational Commitment, Creative Job Performance and Emotional Leadership of Nursery Director Choi, Hoe-Suk Major in Early Childhood Education Graduate School of Education, Kookmin University Seoul, Korea The purpose of this study is to clarify the relationship among organizational commitment and creative job performance according to emotional leadership of nursery director. In order to achieve this research objective, we have set up the following research questions. First, is there any difference in perception about emotional leadership according to the background variables of teachers (age, career, current facility work experience, educational background)? Second, is there any difference in the organizational commitment of the teachers according to the background variables of the teachers (age, career, current facility work experience, educational background)? Third, is there a difference in teacher 's creative job performance according to background variables of teachers (age, career, current facility work experience, educational background)? Fourth, what is the relationship between the emotional leadership of the nursery director and teacher's organizational commitment, creative job performance? In order to investigate this research problem, 229 teachers of private nursery in Seoul and Seodaemun were selected. As a tool, the emotional leadership used the 6 items of self-recognition and self-management ability of Lee Seok-yeol (2006), 12 items of social recognition and relation management ability, total 18 items, the organizational commitment used the 8 items of Choi In-Ho (2016), creative job performance used the 6 items of Bae Sang-Hoon (2016). One-way ANOVA was used to examine the difference in the emotional leadership, organizational commitment, and creative job performance of the director by the background variables of the teachers. In order to investigate the relationship between teachers’ organizational commitment and teacher's creative job performance according to the director's emotional leadership, Pearson's product moment correlation analysis was performed. A summary of the results of the study is as follows. First, according to the background variables of the teachers (age, career, current facility work experience, educational background), there was no statistically significant difference in the degree of recognition of the director 's emotional leadership. Second, there was no statistically significant difference in the degree of recognition of teachers' organizational commitment according to the background variables of the teachers (age, career, current facility work experience, educational background). Third, according to the background variables of the teachers (age, career, current facility work experience, educational background), there was no statistically significant difference in the degree of recognition of teachers' creative job performance. Fourth, emotional leadership of nursery director, teacher 's organizational commitment, creative job performance showed a positive correlation. This means that the director's ability to identify and control his emotions and manage them efficiently will also help teachers to develop their emotional abilities and to creative job performance. In conclusion, it is necessary to study more about emotional leadership based on this study that there is a relationship between teacher's organizational commitment and creative job performance according to the emotional leadership of the director recognized by the nursery teachers. subject word : Emotional Leadership, Organizational Commitment, Creative Job Performance 국문초록 어린이집 원장의 감성리더십에 따른 조직몰입과 창의적 역할수행과의 관계 최회숙 유아교육전공 국민대학교 교육대학원 본 연구의 목적은 어린이집 원장의 감성리더십에 따른 조직몰입과 창의적 역할수행과의 관계를 밝히는데 있다. 이와 같은 연구목적을 달성하기 위해 다음과 같은 연구문제를 설정하였다. 첫째, 보육교사의 배경변인(교사의 연령별, 경력별, 현 시설 근무경력, 학력)에 따라 원장의 감성 리더십에 대한 인식 차이가 있는가? 둘째, 보육교사의 배경변인(교사의 연령별, 경력별, 현 시설 근무경력, 학력)에 따라 교사의 조직몰입은 차이가 있는가? 셋째, 보육교사의 배경변인(교사의 연령별, 경력별, 현 시설 근무경력, 학력)에 따라 교사의 창의적 역할수행은 차이가 있는가? 넷째, 어린이집 원장의 감성리더십과 교사의 조직몰입, 창의적 역할수행과의 관계는 어떠한가? 에 대하여 알아보고자 하였다. 이와 같은 연구문제를 알아보기 위한 절차로 서울, 서대문에 있는 민간어린이집 보육교사를 229명을 대상으로 하였다. 도구로는 감성리더십은 이석열(2006)의 자기 인식 및 자기관리능력 6개 문항, 사회 인식 및 관계관리능력 12개 문항, 합 18개 문항을 사용하였고 조직몰입은 최인호(2016)의 8개 문항, 창의적 역할수행은 배상훈(2016)의 6개의 문항으로 총 32개 문항을 사용하였다. 이 연구에서 사용한 통계처리 방법으로는 교사의 배경변인별 원장의 감성리더십, 조직몰입, 창의적 역할수행의 차이에 대한 정도를 살펴보기 위해서 일원배치분산분석(One-Way ANOVA)를 실행하였으며, 원장의 감성리더십에 따른 교사의 조직몰입, 교사의 창의적 역할수행과의 관계를 알아보기 위해서는 Pearson 적률상관분석을 실시하였다. 연구문제에 따른 결과의 요약은 다음과 같다. 첫째, 보육교사의 배경변인(교사의 연령별, 경력별, 현 시설 근무경력, 학력)에 따라 원장의 감성 리더십의 인식에 대한 정도 차이는 통계적 유의미한 차이가 없는 것으로 나타났다. 둘째, 보육교사의 배경변인(교사의 연령별, 경력별, 현 시설 근무경력, 학력)에 따라 교사의 조직몰입의 인식에 대한 정도 차이는 통계적 유의미한 차이가 없는 것으로 나타났다. 셋째, 보육교사의 배경변인(교사의 연령별, 경력별, 현 시설 근무경력, 학력)에 따라 교사의 창의적 역할수행의 인식에 대한 정도 차이는 통계적 유의미한 차이가 없는 것으로 나타났다. 넷째, 어린이집 원장의 감성리더십과 교사의 조직몰입, 창의적 역할수행과의 관계에서는 모두 정적상관관계를 나타났다. 이는 원장이 자신의 감성을 파악하고 조절하여 효율적으로 관리하는 모습은 교사들 역시 자신의 감성적 능력을 성장시켜 창의적 역할수행에도 많은 도움이 된다는 것이다. 결론으로 보육교사들이 인식하고 있는 원장의 감성리더십에 따라 교사의 조직몰입과 창의적 역할수행과의 관계가 있다는 본 연구를 계기로 하여 감성리더십에 관한 연구가 더욱 다양하게 이루어질 필요가 있다. 주제어 : 감성리더십, 조직몰입, 창의적 역할수행

대학 이미지광고의 효과에 관한 연구 : 대학신입생을 중심으로

최회숙 동국대학교 정보산업대학원 1998 국내석사

PR is greatly emphasized in all social departments, as much as we call modem society as 'This age of PR', and its effect is discovered everywhere. In this PR age, University recognizes the importance of PR largely as time goes on as a substructure of social organization as well as other social organizations. Reflecting this feature of University, University executes the University image advertisement, a kind of University PR, competitively. Namely, University forms new image of University through all mass media channel, emphasizes by far an exist image, and executes the University image advertisement for the purpose of gaining a friendly attitude from the external factors of University, by deviating from the advertizement of the type of newspaper advertisement practiced already. This study analyzes how University image advertizement is shown to the freshman and how much effective it is. Together with this, the purpose of this treatise is to suggest the effective device of University image advertizement and University publicity. For this, the theoretical study on University image advertizement based on a literature research was practiced previously, the real state of University image advertizement by media was researched, and the effect of University image advertizement was estimated though a questionnaire research. In the literature research, I examined University image advertizement and its peculiarity, the estimation method of University image advertizement, and the development process of University image advertizement of Korea. And together with this I examined the environmental change of University and the exist previous study on University image advertizement. The questionnaire research for estimating the effect of University image advertizement was practiced by subjecting 232 freshmen of Inchen University which executed the most outlay for advertisement in all 4 media in 1997. As the content of questionnaire, the emotional and sentimental attitude on University image advertizement and University image advertizement where they attend was asked with 7 points measure, and its composed of the questions asking the image change after meeting University image advertizement and the effect University image advertizement on the application motive. The data analysis was treated statistically by using SAS/PC^(+) program, and the analysis methods used were like followings; the frequency analysis, X^(2) verification test, ANOVA, the correlation analysis, simple regression analysis, etc. First, examining the real state of University image advertizement by media, centering the year of 1996 and 1997, the outlay for advertisement increased 2 times. The main execution medium of University image advertizement was all newspaper in 1996, 1997, and in the case of the local University, newly established University, and professional college, TV was used. And, the result of a questionnaire research is summed like followings; First, most of freshmen met University image advertizement, but few times. Second, the medium executed University image advertizement was mainly newspaper, but the medium through which freshmen met University image advertizement was TV, and freshmen met it relatively much through subway advertisement and radio. Third, the good image was formed to freshmen, after they met University image advertizement, but the change was a little. Fifth, University image advertizement didn't work much as a factor of University application motive. To improve the problem of University image advertizement based on above results, first, University image advertizement has the different character with other advertisement or other University advertisement, and for this, the expression creative needs. And, University image advertizement should be executed by considering the peculiarity of advertisement media, and the continuous execution of University image advertizement needs, because the change of University image is impossible in short time. Though the University publicity is important, most of all University should recognize that the most effective short cut of University publicity is to accumulate the inner ability of University.