子宮內膜의 植物凝集素 結合에 關한 免疫酵素 組織學的 硏究

조동욱 고려대학교 대학원 1983 국내석사

이사야서에 나타난 시온과 거룩의 기능적 상관성에 관한 연구 : 세 개의 구원 모티프를 중심으로

조동욱 협성대학교 일반대학원 2017 국내석사

본 논문의 목적은 이사야서에 나타나는 ‘시온’과 ‘거룩’이 기능적으로 상관되어짐을 논증하는 것이다. 시온은 이사야서에서 총 47번 활용된다. 그리고 거룩은 이사야서에서 69번 활용된다. 두 개념은 이사야서 전반에 빈번히 활용되고, 이사야 신학의 골자로 작용한다. 이사야서는 연구하기가 매우 까다롭다. 따라서 필자는 두 개념의 기능적 상관성을 보다 명료하게 검증하기 위하여 부차적인 노선을 설정하였다. 그것은 이사야서의 요점이라고 말할 수 있는 구원 모티프이다. 이사야는 누구인가? 주지하다시피, 이사야는 그의 이름의 뜻처럼 구원을 노래하였던 예언자이다. 이사야와 구원은 불가분의 관계이다. 이사야서는 구원과 관계된 총 세 개의 주제가 역사적 배경에 따라 세분화된다. 이는 ‘임박한 심판과 구원’(사 1-39장), ‘구원의 지연과 귀환문제’(사 40-55장), 그리고 ‘귀환 이후의 삶과 구원문제’(56-66장)이다. 필자는 여기서 세 개의 구원 모티프, 즉 ‘남은 자’, ‘구속자’, 그리고 ‘이방인’을 살폈다. 이를 통해, 본 논문은 통시적 관점뿐만 아니라 공시적 관점도 절충하고자 하였다. 각 장에 대한 간단한 설명을 해보면 다음과 같다. 먼저 제2장은 연구하고자 하는 개념에 대한 선행적 고찰을 그 목표로 겨냥하였다. 연구의 방법은 각 개념들의 용례를 밝히기 위해 성서학사전, 저널을 참고하면서 전개하였다. 시온의 어의적, 성서적, 지명·지형학적, 전승·신학적인 특징을 살펴보았다. 유사하게, 거룩 개념은 어의적, 어원적, 종교현상학적, 성서·신학적 의미를 집중적으로 탐색하였다. 이어서 앞서 언급했던 바와 같이, 세 개의 구원 모티프와 이사야 사이의 관계도 풀이하였다. 제3장은 본문연구이다. 필자는 두 개념이 동시에 나타나고, 또한 ‘남은 자’(사 4:2-6; 12:1-6; 37:21-32), ‘구속자’(49:7, 14-26; 52:1-12), ‘이방인’(60:10-14; 66:18-21)과도 연관되는 몇 개의 본문을 선정하였다. 먼저 선정한 본문의 구조와 양식, 배경을 정리하였다. 이어서는 본문 안에 나타나는 두 개념의 어형, 문형, 특징, 의미를 주석적이면서 비평적인 방법으로 분석하였다. 마지막으로, 구원 모티프와 두 개념이 관계된 사례를 밝히고, 부분적인 결론을 맺었다. 제4장은 결론이다. 이 장에서는 얻은 성과들을 다시 한 번 개괄하였다. 필요에 따라 분석사례를 정리한 도표를 제시하였다. 또한 분석된 내용에 기초한 나름의 제언도 겸하였다. 이러한 일련의 연구를 통해서, 두 개념이 이사야서 안에서 필수불가결한 요소라는 것, 그리고 기능적으로 서로 상관을 이룬다는 것을 밝힐 수 있을 것으로 사료된다. The purpose of this article is to demonstrate that ‘Zion’ and ‘holiness’ in the book of Isaiah are functionally related. Zion is utilized a total of 47 times in the book of Isaiah. And holiness is used 69 times in the book of Isaiah. Both concepts are frequently used throughout Isaiah, and serve as the core of Isaiah’s theology. The book of Isaiah is very difficult to study. Therefore, I set up a secondary route as part of a more explicit verification of functional interrelationship between the two concepts. It is a salvation motif that can be said to be a pivotal point of the book of Isaiah. Who is Isaiah? As you know, Isaiah is a prophet who sang salvation as his name implies. Relate Isaiah to salvation is inseparable. The book of Isaiah is subdivided into a total of three subjects related to salvation in accordance with the historical background. It is ‘Imminent judgment and salvation’(Isaiah 1-39), ‘Delay of salvation and return problems’(Isaiah 40-55), and ‘Life and salvation after return’(Isaiah 56-66). I looked at the three salvation motifs here, that is to say ‘the remnant’, ‘the redeemer’, and ‘the gentile’. In this way, this article attempts to compromise not only a diachronic perspective but also a synchronic perspective. A brief description of the configuration in each chapter is as follows. First, Chapter 2 aimed at a preliminary consideration of the concept to be studied. In order to clarify the usage of each concept, the method of study proceeded with reference to biblical dictionaries and journals. I examined Zion’s semantical, biblical, nominal, topological, traditional and theological characteristics. Similarly, I intensively explored the concept of holiness, including semantic, etymological, religious phenomenological, biblical and theological meanings. Then, as mentioned above, I also discussed the relationship between the three salvation motifs and Isaiah. Chapter 3 is a body of research. I selected several texts that the two concepts appear at the same time, and that are also associated with ‘the remnant’(Isaiah 4:2-6; 12:1-6; 37:21-32), ‘the redeemer’(Isaiah 49:7, 14-26; 52:1-12) and ‘the gentiles’(Isaiah 60:10-14; 66:18-21). First, I summarized the structure, style, and background of the selected texts. Then, I analyzed the word forms, sentence patterns, features, and meanings of the two concepts appearing in the texts in an exegetical and critical way. Finally, I uncovered a case involving the two concepts with a salvation motif, and made a partial conclusion. Chapter 4 is the conclusion. In this chapter, I once again looked at the achievements. I presented a chart that summarizes analysis cases as needed. I also made my own suggestions based on the analyzed content. Through this series of studies, it is expected that both concepts are indispensable elements in the book of Isaiah and they can be functionally correlated with each other.

Ethno-Global 상상력 : 여성작가의 작품 속에 나타난 이민자들을 위한 제3의 공간

조동욱 호서대학교 대학원 2021 국내박사

This dissertation seeks to find out the reasons causing diasporas to fall into the predicament of estrangement and identity confusion. Additionally, the function of the ethno-global imagination in fluid and hybridized identity establishment for diasporas is also discussed in this study. The motifs of estrangement, identity and ethno-global imagination are perhaps best seen through contemporary diasporic female writers’ literary works, such as Nieh Hualing’s Mulberry and Peach (1981), Jean Kwok’s Searching for Sylvie Lee (2019) and Zadie Smith’s White Teeth(2000). Those literary works collectively present that diasporas’ mobility experiences and Western hegemony accelerate their estrangement from society, culture, family and even themselves. The characters of ethnic minorities are infused by the Eurocentric ideology for so long that they doubt their subjectivities and identities. They have to take measures to overcome the crisis and build an ethno-global imagination to confront reality and form a new identity. Estrangement, identity crisis and reconstitution and ethno-global imagination are the common prominent themes in those literary works. It is noticeable that all these writers narrate cross-border experiences to demonstrate the above motifs in their works. They implicitly endeavor to map a polycentric transcultural world constituted by diverse ethnic people with the writers’ ethno-global imagination. The spatial mobility is the main clue of each novel. It also plays a vital role in constructing the themes of estrangement, identity crisis and imagination. Therefore, it is reasonable to analyze and interpret the novels from the perspective of space and mobility. Drawing upon Henri Lefebvre’s social space theory, Edward Soja’s Thirdspace theory and Sheller and Urry’s new mobilities paradigm, this dissertation examines the diasporas’ mobility experiences, psychological sufferings and their various countermeasures in the above three novels. This dissertation argues that estrangement and identity problems of minorities are primarily manifest in the depiction of the fictional characters’ mobility experiences. The separation from their families and cultures and being positioned in the marginal space in the host country lead to their psychological predicament. Through their practices in Thirdspaces, diasporas undergo a series of transformations and figure out various strategies to survive in the host countries. The constant negotiations with people from different cultural backgrounds permit diasporas to hold a more tolerant and open attitude, with which they develop an ethno-global imagination toward the world. Meanwhile, they gradually forge a resilient and malleable spirit in the process of mobility. It is concluded that resilient spirit, ethno-global imagination and Thirdspace negotiations, functioning together, allow diasporas to refashion a hybridized, fluid and syncretic identity in the foreign lands.

요한복음의 성령론 : 7:37~39을 중심으로

조동욱 협성대학교 신학대학원 2008 국내석사

As we have examined above, John’s pneumatology about the descent of the Holy Spirit on Jesus Christ might seem to be the theory of gift because Jesus received the Holy Sprit for a specific purpose which was execution of his missions as messiah, but I believe John’s pneumatology about the Holy Spirit which was received by other Christians is completely soteriological. That’s because his purpose of writing it is salvation, that is to say, whoever reads he wants them to become a believer and get an eternal life. John appeals his points by using revelations; revelations about God and revelations about Christ himself, as a means for people to believe and have an eternal life because to him knowing revelations, believing revelations, and getting to eternal life are all same concept. However, in Gospel of John one of factors that is the worst enemy of Jesus is that even his own disciples constantly misunderstand his revelations. As a result, he didn’t let them know clearly about valediction but left it esotericbecause even though he had a lot to talk about it but his disciples couldn’t understand even a little of it. Therefore, the Holy Spirit has to come to teach us and remind us of all the things that Jesus Christ talked about. In perspective Gospel of John has a certain pattern that it prophesizessalvation from God, Jesus teaches the revelations to people, and the Holy Spirit teaches again and reminds of the revelations to next generations. Therefore, in Gospel of John it can be concluded that John’s pneumatology is soteriological because the Holy Spirit works for salvation through the Trinity within the propheticalmission. That’s the reason why the theory of gifts does not have as much weight in John’s writing as it is supposed to have to John.Accordingly, even though John himself experienced gifs most vividly from God among the writers of the four Gospels, he is almost too silent about the gifts of the Holy Spirit as Paul, who also experienced the Holy Spirit vividly, is silent about his experience with gifts from God. I think some verses in John’s Gospel that are considered a part of the theory of gift are actually verses that show a part of how the Holy Spirit works for the application of salvation and maintenance of the Holy Spirit in us. As John 7:37-39 shows John describes closely the soteriological pneumatology by even using settings of time and space to the maximum. Even a word in his writing doesn’t wander from the subject and as we see from the rest of writing John firmly maintains his point of soteriological pneumatology. For that reason, the subject does not change from soteriology to the theory of gift throughout the Book. In John it is constantly stated that since receiving the Holy Spirit is directly related to our salvation, it is possible to receive all kind of forms of truth at once after Glorification of Jesus, but people don’t have to get baptized with the Holy Spirit for other forms of gifts. John does not closely follow gifts of disciples from the Holy Spirit. For that reason, John’s pneumatology does not pass onto secretly to certain believers but is generally used to invite all the people publicly. Furthermore, the valediction that Jesus only told his disciples does not miss this category. Since the Holy Spirit is just another form of self of Jesus Christ, it does not come to accomplish missions which are apart from Jesus’. Therefore, according to John,God sending Jesus to this world is the execution of salvation and Jesus sending the Holy Spirit is the application of salvation. The salvation that we are blessed with now is based on the perfect salvation which was completed on a cross through Jesus Christ and the Holy Spirit maintains the salvation in us by applying it to us.

교감의 감성리더십이 교사의 학교조직몰입에 미치는 영향

조동욱 경북대학교 교육대학원 2011 국내석사

The purpose of this study is aimed to check the level of vice-principal's emotional leadership and school organizational commitment which teachers are recognizing. And it is also aimed to determine the relations between emotional leadership and school organizational commitment, and how the subordinate variable of emotional leadership is affecting the subordinate variable of school organizational commitment. To achieve the research above, I have examined on subjects below. First, how teachers are recognizing about vice-principal's emotional leadership? Second, how teachers are recognizing about school organizational commitment? Third, how vice-principal's emotional leadership is affecting teachers' school organizational commitment?

깊이情報를 利用한 3次元컴퓨터視覺裝置에 關한 硏究

조동욱 漢陽大學校 大學院 1988 국내박사

Multi-functionality of mixture extract of Chrysanthemum zawadskii var. latilobum Kitamur and Platycodon grandifloras : 호흡기질환 개선 및 면역력 증강

조동욱 세종대학교 대학원 2023 국내석사

한국에서 구절초와 도라지는 각각 기관지 건강과 면역력에 도움이 된다고 믿어져 민간요법에 흔히 사용된다. 하지만, 도라지와 구절초의 추출물을 혼합하여 호흡기질환 개선 및 면역력 증강의 복합 기능성을 연구한 사례는 없다. 이 연구에서는 구절초 ∙ 도라지 추출 혼합물이 가진 호흡기 질환 개선 효과와 면역력 증강 효과를 확인하였다. 이 연구에서, 구절초 주정추출물을 CE, 도라지 주정추출물을 PE라고 명명하였고, CE와 PE의 1 : 1 혼합물을 CP라고 명명하였다. 구절초 ∙ 도라지 추출 혼합물의 호흡기 질환 개선 효능을 확인하기 위해, 첫 번째로 CE와 PE의 항산화활성과 플리페놀, 플라보노이드 함유량을 측정하였다. CE와 PE 모두 항산화활성이 있음이 확인되었는데, 특히 CE는 양성 대조군으로 사용된 아스코르브산과 비슷한 정도로 높은 항산화활성을 보였다. 또한, 총 페놀 함량 실험과 총 플라보노이드 함량 실험으로 CE와 PE 모두 폴리페놀과 플라보노이드를 상당량 함유하고 있음이 관찰되었다. 두 번째로, A549 인간 폐 유래 세포주에서 CE와 PE의 항염증 효과를 확인하였다. 그 결과, Lipopholysaccharide (LPS) 처리로 염증 반응이 유도된 A549 인간 폐 유래 세포주에 CE와 PE 처리시 염증반응의 마커인 COX-2 단백질의 발현 감소와 CXCL8의 mRNA 발현 감소를 관찰하였다. 또한, CE와 PE의 처리가 염증 반응의 상위신호인 하나인 NF-B 경로에서 p65의 Ser536 부위 인산화를 억제하고, IB-의 인산화를 억제하여 NF-B 신로전달을 억제함을 관찰하였다. 세 번째로, 호흡기에 LPS를 처리하여 염증을 유도한 BLAB/c 쥐 모델에서 CP의 항염증 효과를 확인하였다. 1주간 순화기간을 거친 BALB/c를 정상군, 대조군, 시료처리군, 양성 대조군으로 나누어 실험을 진행하였다. 시료처리군은 각 200 mg/kg b.w., 400 mg/kg b.w.,800 mg/kg b.w.의 CP를 17일간 매일 경구투여했고, 양성 대조군은 ATH-20을 800 mg/kg b.w.로 17일간 매일 경구구여했다. 대조군, 시료처리군, 양성 대조군은 실험 17일차에 10 g의 LPS를 50 mL의 PBS에 섞어 비강에 처리했다. 이후 BALB/c의 폐에서 획득한 단백질과 mRNA를 분석한 결과, CP가 LPS로 증가된 IL-1B의 mRNA발현과 COX-2단백질 발현을 감소시킴이 관찰되었다. 또한, 실험 종료시 BALB/c의 체충과 간 무게를 측정한 결과, 유의미한 변화가 관측되지 않아, CP에 독성이 없음이 확인되었다. 구절초 ∙ 도라지 추출 혼합물의 면역력 증강 효능을 확인하기 위해, 첫 번째로 쥐 대식세포주인 RAW 264.7 에 CE와 PE를 처리하여 산화질소 방출량과 면역 관련 사이토카인들의 발현량을 확인했다. 결과, CE와 PE의 처리는 RAW 264.7의 산화질소 방출량과 TNF, IL-1, IL-6의 mRNA 발현량의 증가가 관찰되었다. 두 번째로, 호흡기에 cyclophophamide를 처리하여 면역기능을 저하신 BLAB/c 쥐 모델에서 CP의 면역력 증강 효과를 확인하였다. 1주간의 순화기간을 거친 BALB/c를 정상군, 대조군, 시료처리군, 양성 대조군으로 나누어 실험을 진행하였다. 시료처리군은 각 200 mg/kg b.w., 400 mg/kg b.w.,800 mg/kg b.w.의 CP를 19일간 매일 경구투여했고, 양성 대조군은 ATH-20을 800 mg/kg b.w.로 19일간 매일 경구구여했다. 대조군, 시료처리군, 양성 대조군은 실험 17일차부터 3일간 하루에 80 mg/kg b.w.의 cyclophosphamide를 복강주사했다. 이후 BALB/c의 비장에서 획득한 혈액과 단백질, mRNA를 분석한 결과, CP가 cyclophosphamide로 감소한 혈액내 백혈구 농도와 백혈구 중 lymphocyte와 monocyte의 비율을 증가시킴이 관찰되었고, cyclophosphamide 복강주사로 감소한 TNF, IL-2의 mRNA발현과 iNOS의 단백질 발현의 증가가 관찰되었다. 또한, cyclophosphamide 처리로 감소한 BLAB/c의 가슴샘과 바장의 무게는 CP의 처리로 증가함이 관찰되었다. 실험 종료시 BALB/c의 간 무게를 측정한 결과, 유의미한 변화가 관측되지 않아, CP에 독성이 없음이 확인되었다. 결론적으로, 구절초 ∙ 도라지 추출 혼합물은 폐에서 NF-B 신호전달 억제를 통해 염증을 억제하고, 면역 관련 사이토카인 분비 증가 및 면역억제 방지를 통해 면역력을 증강시킨다. 이 연구결과는 구절초 ∙ 도라지 추출 혼합물이 호흡기질환 개선과 면역력 증강의 복합 기능을 가지는 기능성 식품 소재로 사용될 수 있음을 시사한다. The pandemic of COVID-19 had resulted in a large number of inpatients and the dead worldwide. Furthermore, the severity of COVID-19 varies from life-threatening to asymptomatic. Interestingly, recent studies show that the disease's severity was significantly related to patient's immunity. As a result, people who want to prevent the disease dramatically increased their interest in functional foods and functional foods sales. However, modulation of inflammatory diseases in the respiratory tract is as crucial as immunostimulation to prevent respiratory infections, such as COVID-19, influenza, and bacterial infection. However, the functional ingredient that is respiratory anti-inflammatory and immunostimulating effects has not been developed. Herein, I suggest the mixture extract of Chrysanthemum zawadskii var. latilobum Kitamur and Platycodon grandifloras (CP) as a multi-functional agent with respiratory anti-inflammatory and immunostimulating effect. The significant anti-oxidative activities of Chrysanthemum zawadskii var. latilobum Kitamur extract (CE) and Platycodon grandifloras extract (PE) were confirmed with a relatively high amount of total phenolics and total flavonoid contents. Furthermore, CP reduced LPS-induced cyclooxygenase-2 (COX-2) and interleukin-8 (IL-8) expression in A549, a lung adenocarcinoma cell line. Again, the respiratory anti-inflammatory activity of CP was confirmed in the animal model. On the other hand, CP displayed the potential of immunostimulating effect by increasing nitric oxide (NO) production in RAW264.7 cells, murine macrophages. Also, I observed that oral administration of CP recovered the thymus weight and spleen size in immunosuppressed mice model. Oral intake of CP promoted the counts of white blood cells (WBC), lymphocytes, and monocyte in cyclophosphamide-injected BALB/c. Moreover, the immune-related cytokines levels such as TNF-, IL-2, and iNOS were increased by CP oral administration. Overall, I scrutinized that CP possesses concurrent respiratory anti-inflammatory activity and immunostimulating effect. Thus, CP could be suggested as a multi-functional agent for anticipating respiratory anti-inflammatory and immunostimulating action.

정보보호투자와 실물옵션

조동욱 고려대학교 정보경영공학전문대학원 2012 국내석사

요 약 다수의 기업은 정보보호투자에 대한 필요성은 인식하고 있으나, 정보보호 투자로 인한 효과가 가시적으로 파악하기 힘들고, 침해사고로 인한 피해규모 또한 산정하기 매우 힘들다. 그렇기 때문에 기업은 정보보호에 관한 투자의사결정을 하기 쉽지 않고 투자규모 또한 산정하기 쉽지 않은 실정이다. 물론 기업의 투자의사결정을 위한 전통적인 투자기법들은 많지만, 정보보호투자는 다른 실물자산에 대한 투자에 비하여 투자효과의 불확실성이 매우 높기 때문에 전통적인 투자분석 기법으로는 한계를 가지고 있다. 본 연구에서는 기업이 투자 의사결정을 함에 있어서 전통적으로 사용한 투자분석기법들에 대해 기술하고, 미래에 대한 불확실성이 큰 금융 선물(先物),옵션(Option)의 평가기법에서 발전한 실물옵션(Real Option) 분석기법을 정보보호투자 분석에 활용하는 방법을 제시함으로써 보다 기업의 합리적인 투자의사결정을 유도하고 정보보호투자를 보다 활성화하는데 도움이 되고자 한다.

Mathematica를 이용한 one arm curl 시뮬레이션 개발

조동욱 부산대학교 대학원 1998 국내석사

In recent years, numerical simulation of human body motion has received an increasingly wider range of application. Computer simulations have greatly contributed to the understanding of kinematics and dynamics of human motion. Such simulations are being used in ergonomics to better understand and thus improve the interaction of persons with machines and with workplace configurations. In sports, the simulations are being used to optimize performance, to develop equipment for injury prevention, and to speed and enhance recovery from injury. Then in this study simulated one arm curl motion for understanding force and moment in arm's each joint, and this segment modeling was used 2-dimension, 3-link system. From simulation of mathematica 3.0 we found kinematic and kinetic factors with imaginatively lift of dumbbell and simulated random value of the last curl angle, weight of dumbbell, cycle of motion and so on. The conclusions of this study is as follows; 1. On the link system in this study, weight of dumbbell influenced not a stance and motion but the magnitude of force and moment. 2. The force showed totally as smooth curve in all cycle. The moment showed the biggest values between 0.5sec and 1.5sec. The biggest of order was shoulder, elbow and wrist joint. 3. The motion of system in this study was very similar human arm's motion considering that law of inertia and helped effectively delegation of the force. 4. Mathematica is one of the useful language as simulation program. In the future, we need more studies about modeling and simulation on muscle factors, also human body simulation.

브랜드컨셉 유형과 속성별 수상정보의 적합성이 구매의도에 미치는 영향 : 경쟁 브랜드컨셉 유형의 조절효과를 중심으로

조동욱 중앙대학교 대학원 2010 국내석사

대부분의 수상정보와 관련된 기존 연구들은 브랜드컨셉 유형과 수상정보의 적합성, 브랜드간의 경쟁구도를 고려하지 못했다. 따라서 본 연구에서는 브랜드컨셉(상징적/기능적) 유형과 속성별 수상정보의 적합성이 소비자의 구매의도에 미치는 효과를 살펴보고, 또한 기업과 경쟁 브랜드컨셉 유형의 일치여부에 따라 속성별 수상정보의 적합성이 소비자에게 어떠한 반응을 나타내는지 검증하고자 하였다. 연구의 진행은 경쟁 브랜드가 존재하지 않을 경우 브랜드컨셉 유형과 속성별 수상정보의 적합성이 소비자의 구매의도에 미치는 영향을 study 1에서 살펴보았고, 또한 경쟁사가 존재할 경우 경쟁 브랜드컨셉 유형에 따른 조절효과는 study 2에서 살펴보았다. 본 연구의 결과는 브랜드컨셉 유형에 따라 적합성이 낮은 수상정보를 제시할 경우보다 적합성이 높은 수상정보를 제시할 경우가 소비자의 구매의도를 좀 더 높일 수 있음을 확인하였다(study 1). 즉, 상징적 브랜드컨셉인 제품은 품질상을 제시했을 경우보다 디자인상을 제시했을 경우에 소비자의 구매의도가 더 높아졌다. 반면 기능적 브랜드컨셉인 제품은 디자인상을 제시했을 경우보다 품질상을 제시했을 경우에 소비자의 구매의도가 더 높아졌음을 확인하였다. 또한 기업 브랜드컨셉 유형과 속성별 수상정보의 적합성은 경쟁 브랜드컨셉 유형에 따라 소비자의 구매의도에 상호작용효과가 있음을 확인하였다(study 2). 구체적으로 살펴보면 경쟁 브랜드컨셉이 기능적일 경우는 기업 브랜드컨셉 유형과 속성별 수상정보의 적합성이 소비자의 구매의도에 차이를 나타냈지만 경쟁 브랜드컨셉이 상징적일 경우는 소비자의 구매의도에 차이를 나타내지 않았다. 즉, 기업 브랜드컨셉 유형과 속성별 수상정보의 적합성은 경쟁 브랜드컨셉 유형의 특성에 따라 조절됨을 알 수 있었다. 마지막으로 본 연구의 결과로부터 나타날 수 있는 이론적, 실무적 시사점과 향후 연구방향에 대해서 논의하였다. Most of previous research on award information has rarely considered the potential impact of competitive structure of brands and the fit between brand concept types and attribute-based award information influencing on consumers’ purchase intention. therefore, this research investigates that the fit between brand concept(symbolic/functional) types and attribute-based award information influences on consumers’ purchase intention, and intend to verify how consumers respond to the fit of attribute-based award information according to whether the corporate and competing brand concept types are congruent or not. This research conducted two experiments. The research examined how the fit between brand concept types and attribute-based award information has an effect on consumers’ purchase intention in case of not existing competing brand in study 1. In addition, I examined moderating roles of competing brand concept types in case of existing competing brand in study 2. I use between subject design experiment examining the effect of fit between brand concept types and attribute-based award information(fit vs. unfit) and competing brand concept types(congruent vs. incongruent) on purchase intention of consumers. The data were compiled and analyzed using t-test and ANCOVA. The results of this research are as follows. At first, the case of suggesting award information of high fit more than award information of low fit raised consumers’ purchase intention according to brand concept types(study 1). It means that the product of symbolic brand concept increased consumers’ purchase intention in case of suggesting design award more than quality award. whereas, the product of functional brand concept increased in consumers’ purchase intention in case of suggesting quality award more than design award. Second, the fit between corporate brand concept types and attribute-based award information was confirmed as having an significant interaction effect on consumers’ purchase intention according to competing brand concept types(study 2). In details, this research there showed differences in the fit between corporate brand concept types and attribute-based award information on consumers’ purchase intention in case of competing brand functional concept, but the differences on consumers’ purchase intention didn't appear in case of competing brand symbolic concept. That is, the fit between corporate brand concept types and attribute-based award information could be known as being moderated according to characteristics of competing brand concept types. Finally, practical and theoretical implications of this study were discussed and implications for future research were suggested.