http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 박봉률 (검색결과 3 건)
-
-
내발적 발전전략을 통한 경남권 레저·스포츠산업 cluster모델 연구
This study, based on several preceding studies which is related to the theme of the study, shows strategic alternatives to development of the sports tourism industry cluster model in Gyeongnam Province as a way of activating the value of the sports tourism and local economy in the region. The results based on condition analysis, correlating plans and policy comparison of the region, Gyeongnam are as follows. The first thing is to set up strategies for leisure?sports cluster and place-moving training space in Gyeongnam Province. To do so, great self governments are to make partnership with people concerned between the government and local self governments, among local self governments, between residents and the government and also shape a new frame. Local self governments are to create a positive attitude toward leisure?sports industry in the community. Futhermore, we are to make the most use of the role of media and establish newly cooperative relationship in the organization of leisure?sports. Lastly, we are to set up strategies for place-moving training space, according to the condition of each region. The second thing is to develop leisure?sports cluster in Gyeongnam Province. To make it possible, space system is set up according to geographical features and distribution of sports infra in the region. Also, space system for city?county united form, considering of the net of traffic and administrative districts in the city?county united area, is set up, divided into 4 spaces, and then fragmented locally in accordance with accessibility, functions and administrative districts. First of all, we are mainly to develop Tongyong, Kosung and Namhae as the area of marine leisure?sports complex with Keoje city centered. Sanchung, Keochang, Hadong and Hapcheon as the area of alpine leisure?sports complex with Hamyang County centered, and then Changwon, Kimhae, Masan and Sacheon as the area of city-based leisure?sports complex with Jinhae city centered. Lastly, we are to develop Uiryung and Milyang as the area of culture-grafted leisure?sports complex with Changnyung County centered. The third thing is to develop leisure?sports theme park cluster. To do so, we should do our best to attract soccer, athletic sports, tennis, and badminton player teams as soft commodities with Bukok township, the zone of a hot spring, centered. As soft management, we should also carry out vehicle-supported services, public relations?innovations of target markets and marketings for early accommodated people. Moreover we should establish new facilities and maintain the existing ones as for soft commodity items. In terms of soft-information, we are to make information about place-moving training database, to send a delegation for attraction? public relations, and to hold presentations in order to attract winter moving-place training. With regards to soft-system, we are to make a system to provide teams of participants with certain discount on all-expenses such as accommodation and meals. We are also to provide them with medical care and physiotherapy in government hospitals and herb clinics without charge. Finally it is virtually needed to organize cooperative network with local societies to support all the things flexibly. The last thing is to study the local government's roles and tasks to develop leisure?cluster in Gyeongnam Province. At first, to accomplish the alternative, the government is to establish globalization of the region through universal interchanges, and construct future-styled sports infra through expanding sports facilities infra and sports environment infra. we are also to enlarge sports markets and investment attraction. Secondly, on the industry division, we are to develop leisure?sports brands of local properties through a brand strategy by analyzing customer base of consistent brand images. We are to collect and expand economic information and develop information about sports, to intensify actions for the sales promotion by strengthening the promotion for public relations and information system (construction of system) through digital marketing. On the education part, we are to train professional human resources through arranging curriculums about physical courses, set up departments and organizations in charge of the sports industry to ensure administrative competitiveness, and manage human resources strategically to ensure human competitiveness. Lastly, non-governments are to enlarge the participation of NGO by publicizing the procedures of participation and through the study of leisure?sports environment effects. We are also to intensify the cooperative relationship with the spontaneously growing local unity by creating sympathy with the residents and constructing monitoring systems. Such leisure?sports cluster development is one of the parts which has not yet presented at home. Therefore through this study, it will play a significant role to the sports tourism industry cluster with a local self-governing body. Gyeongnam Province has absolute priority about the industry which takes up leisure and sports as the theme, so it is clearly desirable to take it for the strategic industry.
-
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
