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- 저자 : 강인길 (검색결과 2 건)
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不動産開發業의 마아케팅 活動에 관한 硏究 : 住宅開發企業을 中心으로
강인길 東亞大學校 經營大學院 1991 국내석사
Real estate is necessary for human life and also the basis of production activity. Therefore it has a great effect on politics, economics, society and culture. Nowadays, according as society becomes complicated more and more by rapid industrial development and urbanization and growth of population, the function of real estate has a mechanism in view of national dimension over simple personal property right. Accordingly, the purpose of this study is to point out the questions through analysing actual condition and current situation of marketing of real estate developing industry in Busan area in order to maintain and growth successfully the real estate developing industry, and to provide the countermeasure thereof. Achieving the purpose of study as the said, this study focuses on the condition of the marketing activity of real estate developing industry, the degree of consciousness of housing policy and the demographic characteristics of housing industry in Pusan area after review of the literatureature about the concept of real estate. The methodology of this study was a questionnaire sample survey. Questionnaire was made to measure the marketing activity of real estate developing industry. The questionnaires were sent to 150 companies. And this study, as the result of practical study through theoretical background and questionnaire sample survey has provided the countermeasure on systematization for marketing administration, expectation of demand of real estate market, segmentation of market and strategy of marketing mix. Accordingly, it requires to drive large-scale enterprise and sound marketing activity of real estate developing enterprises in order to solve the housing shortage of the citizens.
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