디지털 정보 사회로 접어들면서 급격한 변화에 따라 혁신하고 창의적인 가치를 창출하지 못하는 기업들은 생존조차 어려운 상황에 직면하게 되었다. 변화하는 경영 패러다임에의 적응 여부...
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https://www.riss.kr/link?id=T12509988
서울 : 경희대학교 경영대학원, 2011
학위논문(석사) -- 경희대학교 경영대학원 , 문화예술경영학과 박물관·미술관경영전공 , 2011. 8
2011
한국어
658.1 판사항(22)
서울
(A) study on effect of art and culture business strategy in small and medium-sized enterprises : strengthening creativity of organization and competiveness of company
vi, 84 p. : 삽화 ; 26 cm
경희대학교 논문은 저작권에 의해 보호받습니다.
지도교수: 전태일
참고문헌 : p.
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다운로드국문 초록 (Abstract)
디지털 정보 사회로 접어들면서 급격한 변화에 따라 혁신하고 창의적인 가치를 창출하지 못하는 기업들은 생존조차 어려운 상황에 직면하게 되었다. 변화하는 경영 패러다임에의 적응 여부...
디지털 정보 사회로 접어들면서 급격한 변화에 따라 혁신하고 창의적인 가치를 창출하지 못하는 기업들은 생존조차 어려운 상황에 직면하게 되었다. 변화하는 경영 패러다임에의 적응 여부가 기업의 성패를 좌우할 것이다.
이러한 환경 변화 속에 비즈니스를 하는 많은 기업들은 엄청난 시련과 도전에 직면하고 있다. 중소기업은 대기업과의 경쟁, 중소기업간의 경쟁 등 시장경쟁에서 해결해야 할 부분이 산재해 있다. 이를 극복하기 위한 중요 과제로 대두되는 것이 창조경영과 창의성이다.
최근 들어 기업에서는 창조 경영을 강조하는 분위기와 함께 창의적 직원, 창의적 기업 문화 등에 대한 관심이 고조되고 있다. 기업들이 창의성을 향상시키는 원천으로 기업 경영에 문화 예술을 접목시키는 사례들이 늘고 있다. 이는 문화예술이 직원의 창의성 배양 더 나아가 창의적 기업의 경쟁력을 제공하는 지렛대 역할을 하기 때문이다.
이에 본 논문은 국내 중소기업의 대표적인 문화경영 사례를 통해 중소기업의 문화 경영의 현주소를 살펴보고 중소기업의 경쟁력 제고를 위한 문화 경영 활성화 방안을 모색하고자 한다.
다국어 초록 (Multilingual Abstract)
In the 21 century, customers have preferred to the companies and products providing pleasure rather than those of providing comparable level of quality and service. The world's leading economists and culture critics have predicted that the competition...
In the 21 century, customers have preferred to the companies and
products providing pleasure rather than those of providing comparable
level of quality and service. The world's leading economists and culture
critics have predicted that the competition among companies would be
the competition of culture.
At the turn of the digital information society, companies that cannot
create innovative value have faced with a difficult situation to survive.
The only company which adapts to rapidly changing business paradigm
would survive in the competition. That is, the adaptability of a company
would determine the success of business.
Most of the companies face to adversity and challenge in this business
paradigm shift. A small and medium enterprise has a weak point to adapt
to the rapid change of business environment. Creative management and
creativity is one of the important Key Challenges for a small and
medium enterprise to get over difficulties in the change of business
environment.
In recent years, many companies emphasize the role of a creative
worker as well as aggressive culture in management. In order to
improve the creativity, many companies associate business management
with culture and art. This means that art and culture play an important
role to develop the creativity of worker and make creative
competitiveness of enterprises.
The purpose of this thesis is to study cases of the art and culture
business strategy of small and medium enterprises and to investigate
how to encourage the art and culture business strategy in small and
medium enterprises. First, the theoretical foundation for this study is
based on research, Reference book, material from the Internet. Second,
I choose 4 successful companies, Feelux, Genic, SungdoGL. Sprout,
which are regarded as leading companies whose art and culture
business strategy are successful and investigate the main activities and
the effects of the art and culture business strategy.
Third, I find out key success factors from case studies and theoretical
foundation.
First of all, a small and medium enterprise needs to establish a vision
for art and culture business strategy by making use of aggressive
support and taking advantage of professionals to execute the art and
culture business strategy successfully. In addition, long-term strategies
and operations of cultural management programs must be done to
strengthen the core competence of a company. To this, free and
creative organizational culture should be supported.
Second, based on these implications, the system of using specialist
such as a culture coordinator who helps to execute cultural management
which is appropriate for the features and sizes of a small and medium
enterprise should be activated in order to vitalize art and culture
business management of a small and medium enterprise. Also, the
consulting service for a small and medium enterprise should be
activated. It draws the conclusion that the government should provide
systematic supports to facilitate self-motivated and voluntary art and
culture business management.
A small and medium enterprise must execute the art and culture
business strategy to elevate competitiveness. This is not optional but
mandatory for survival in the future. Especially, a small and medium
enterprise which cannot compete with a large corporation in terms of
technology and competitiveness is able to compete with large companies
if it makes good use of culture as a strategic management. That is, small
and medium companies that can generate creative imagination in art and
culture business management would have differentiated competitiveness.
Therefore, it is expected that art and culture business management of
small and medium businesses would enhance the creative organizations
and competitiveness.
목차 (Table of Contents)