As Korean central government has pursued balanced development of its each region, a regional government needs to promote a specialized industry of its own. In this study, a case study on promotion of regional industry is presented.
First, to select t...
As Korean central government has pursued balanced development of its each region, a regional government needs to promote a specialized industry of its own. In this study, a case study on promotion of regional industry is presented.
First, to select the next generation industry of Anyang City, we conducted internal and external environmental analysis of the City. An Inter-industry analysis and Location Quotient method were also used.
In this study, multi-media contents industry has chosen one of the next-generation industry of Anyang City as it has shown relatively high relevance with the provincial government's strategy.
To provide a promotion plan of multi-media contents industry, an analysis of multi-media contents industry has been provided and roles of regional government are identified.
The main promotion strategy is determined as follows. 1) foundation of infrastructure, 2) promotion of professional human powers, 3) support for relevant business, 4) focus on public relations, and 5) integration of network.