百濟文化祭 實態 및 活性化 方案에 관한 硏究 = (The) Study on Actual conditions and Activation Plans of Bak-Jae Cultural Festival

다국어 초록 (Multilingual Abstract)

21th century are promising Cultural Tourism Products by era of culture. Specially, local festival according to era is used to important subject in development of local economy and local culture do in Globalization with age of local Government.
This area culture festival has big charm to detain tourists into importance resources for tourist development, and in local government as well as central government cultural tourism product concentrically plan and development.
Is preserving culture and tradition as capital of hundred emperor trillion that is long history's Bu-yeo. Specially, Bak-Jae cultural festival on topics are contributing greatly in local culture development that is preserved today to representative local culture festival of Bu-yeo regional, and are represented by area specific Character and Tradition.
Such as Bak-Jae cultural festival theme is cultural tourism products to have superior resources, but is not recognized practical value called cultural tourism products. The reason being because is not receiving hailing of local resident and tourists, is not contributing local economical development and community development. Because is not influencing in Bu-yeo Gun attempt area development, need countermeasure for area festival development being not considering local community and charm, cultural value, meaning of festival, participation of local resident and tourists, expectation effect of area etc. that is important leading person of area festival.
Bak-Jae culture festival topic at the future cultural tourism products if arrange contents to develop as following be .
Firstly, need change to little more excellent practical festival in current formal festival. variation by special quality and "practical festival" through current 86 events and develop to area event, and financial part must solve voluntarily.
Second, center and rear culture heritage event because developing subject of Bak-Jae cultural festival topics in theme form. Connect and produce program and event schedule on the whole.
Third, hold to event that local resident participates. Local society and inhabitants drive ready of event and administration operation so that can hold and manage voluntarily, and tradition customs event "Local resident" and "Tourists" together do by program that know compose .
Fourth. Equipment of event space little more visual, space enemy, original, produce, and develop participation and experience program and form satisfaction to festival by atmosphere. compose to theme of spaces culture heritage pavilion using Kum-Gang River Park, should be grown by brand because develop, and develop Local products so that tourists may can experience.
Conclusively, if synthesize way of Cultural Tourism Products based on present condition and analysis about Bu-yeo. is Bak-Jae Culture festival topics, contents should be executed after examine in dimension that is working-level to administer business actually that propose in investigator's situation.

목차 (Table of Contents)

• 목차 = ⅰ
• 제1장 서론 = 1
• 제1절 문제제기와 연구의 목적 = 1
• 제2절 연구의 범위 및 방법 = 4
• 제3절 선행연구 = 4
• 제4절 지역축제 분석 틀 = 7
• 제2장 지역축제의 이론적 배경 = 14
• 제1절 지역축제의 특성과 기능 = 14
• 1. 지역축제의 개념과 의의 = 14
• 2. 지역축제의 기능 = 15
• 3. 지역축제의 분류 = 20
• 4. 지역축제의 관광상품으로서의 가치 = 24
• 제2절 지역축제의 관광상품화 사례 = 25
• 1. 외국축제 = 25
• 2. 한국의 주요축제 = 29
• 3. 충청남도의 지역축제 = 32
• 제3장 백제문화제의 사례분석 및 문제점 = 35
• 제1절 백제문화제의 현황 = 35
• 1. 백제문화제의 연혁 및 개요 = 35
• 2. 개최목적 = 42
• 3. 개최시기 및 장소 = 42
• 4. 주최·주관 및 참여단체 = 42
• 5. 행사내용 = 45
• 6. 예산규모 = 46
• 제2절 백제문화제의 기획 및 평가 = 47
• 1. 축제의 기획측면 = 47
• 2. 백제문화제의 평가 = 52
• 제3절 백제문화제 프로그램 내용 = 53
• 1. 독창적인 프로그램으로 매너리즘(mannerism)타개 = 53
• 2. 체험형 축제로의 전환 = 55
• 3. 주민의 참여유도를 위한 프로그램 구성 = 56
• 제4절 백제문화제의 운영조직 = 58
• 1. 백제문화제 조직의 민간주도형 체계로 전환 = 58
• 2. 백제문화제 지원조직체계의 정비 = 61
• 제5절 백제문화제의 재정지원 및 경제적 효과 = 63
• 1. 재정여건 개선 = 63
• 2. 적극적인 축제마케팅 전략전개 = 66
• 3. 중앙정부지원 및 기업체 참여확대 = 68
• 4. 관광자원화 전략 = 69
• 제6절 백제문화제의 홍보 = 72
• 1. 철저한 홍보전략 및 안내서 구성 = 72
• 2. 인터넷을 통한 축제홍보 강화 = 74
• 제4장 백제문화제의 활성화 방안 = 76
• 제1절 기본방향 = 76
• 1. 지역경제활성화에 입각한 관광상품화 = 76
• 2. 전통의 보존과 개발에 입각한 관광상품화 = 78
• 3. 지역축제의 정착화와 특성화 = 79
• 4. 관리 및 운영방안 = 82
• 제2절 백제문화제의 관광상품화를 위한 제언 = 84
• 1. 지역토착 관광상품개발 = 84
• 2. 기존 관광자원과의 연계성 = 84
• 3. 홍보 및 마케팅의 강화 = 85
• 4. 인위적 관광자원의 확충 = 86
• 5. 다양한 이벤트의 도입 = 86
• 6. 지역주민의 관광요원화 = 87
• 제5장 결론 = 88
• 參考文獻 = 91
• ABSTRACT = 94