The market of undergraduates as a market segmentation is one of the main target markets for some products including books, casuals, soft drinks, sports goods and so on.
The main purpose of this article is to make a contribution to establish a proper...
The market of undergraduates as a market segmentation is one of the main target markets for some products including books, casuals, soft drinks, sports goods and so on.
The main purpose of this article is to make a contribution to establish a proper promotion strategy for the market of undergraduates through making a survey of student's attitude to newspapers and TV.