A Study on the Categorization of the Strategy Group of Program Provider(PP)

다국어 초록 (Multilingual Abstract)

The purpose of this study is to categorize Program Provider(PP) outside and inside of the country systematically under the notion that the categorization system of the strategy group for PP is not properly organized. In this paper, not only Commercial PP but also Public PP and Homeshopping PP are also included and PP Company is consistently classified and reorganized as a strategy group in the level of contents, because existing positive study does not entirely deliberate over the characteristics of the PP contents industry inside the country. According to this frame, it is classified into 6 contents group-oriented PP strategy groups using 14 variables including vertical integration, horizontal integration, the sales, advertising revenue, license revenue, total net revenue, the number of employees and history.

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