복숭아 당도 표시 소포장 판매 사례 분석 = A Case Study for Sales of Small Package Marked Sweet Degree on Peach

다국어 초록 (Multilingual Abstract)

This study was carried out to give reference data for peach producers who will be to determine an intention whether or not to select by brix degree and to sell by small package(about 2 kilograms).
We developed 2 kilograms?package box. and selled peach indicated in brix degree, then analyzed the effect and consumers'preference degree for the sale.
It was confirmed that peach package standard with indicating brix degree by consumers' preference was 2kg as the result of this study. 65% of consumers were satisfied 2kg package box. 18% of them replied to like a little more large size. and 16% of them wanted a little more small size.
We expect that there will be the effect of sale by indicating brix degree in the case of 'Vlibaekdo' in the brix degree higher than 13？x being produced in large quantities. We think that it will be desirable for packing house over a village unit not a farm to select and sale by brix degree becase of a farmer meeting more fixed cost than packing house.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 복숭아 유통 관행
• Ⅳ. 당도 표시 여부에 따른 소포장 판매사례 비교
• Ⅴ. 요약 및 결론
• 참고문헌