수입 원산지 제품 평가에 따른 한국 제품의 경쟁력 결정요인 분석 : 미국.일본.중국 상품 비교를 중심으로 = An Analysis on the Competitiveness Determinants for Appraisement of Country of Origin Goods in Import - Focus on Comparison of American, Japan and China

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate the competitiveness determinants for appraisement of country-of-origin goods in import. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, in Korea market. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 1,000 customer in Korea market, and 650 usable responses were obtained. The 510 samples are analyzed with the countries origin effect. This study was used to analysis the questionnaire date as SPSS ver. 12.0 statistical package. The qustionaire respondent be responded the male(263 numbers) and female(247 numbers). As a result, Its is showed that Korean are purchase not relative sexy, age, job, preference commodity, purchase frequency, purchase method of U.S.A, Japan and China products Multiple regression results show that the U.S.A, Japan and china are positively affected by satisfaction to 'Price', 'Quality', 'Use Safety', 'Convenience', 'Brand' factor for USA product of Korea customer's. This Study should be t-test to different analysis Korea product between USA, Japan and China. This countries show different to 'Price', 'Quality', 'Use Safety', 'Convenience', 'Brand' factor. Determinants factors of the Korea Consumers are comprised of 5 factor that is, 'Price', 'Quality', 'Use Safety', 'Convenience', 'Brand'.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 연구
• Ⅲ. 연구의 모형 및 가설설정
• Ⅳ. 실증분석
• Ⅴ. 결론 참고문헌

참고문헌 (Reference)

1 한충민, "한국의 대외이미지와 경제적 파급효과" 한양대 경제연구소 1993

2 오미영, "한국의 국가이미지에 영향을 미치는 요인에 관한 연구" 한국광고학회 14 (14): 149-177, 2003

3 신철호, "한국에서의 칠레 국가 이미지 조사" 국제지역학회 12 (12): 347-366, 2008

4 대한무역주자진흥공사(KOTRA), "한국 국가이미지 현황과 시사점" 무역연구소 2005

5 이봉수, "한ㆍ미ㆍ일 소비자의 중소형자동차 선택에 관한 실증연구" 한국무역학회 27 (27): 289-307, 2002

6 김석철, "최신대외무역법해설" 청목출판사 208-, 2005

7 김영욱, "원산지의 모호성이 소비자의 태도에 미치는 영향: K자동차의 상품-국가이미지를 중심으로" 12 (12): 41-59, 2001

8 김재휘, "원산지에 대한 고정관념과 제품평가의 관계에서 인과적 판단의 매개효과 연구" 한국소비자·광고심리학회 7 (7): 227-247, 2006

9 민신기, "원산지가 상품평가에 미치는 영향 및 소비자 특성과의 관계" (32) : 283-292, 1997

10 오미영, "상품평가 및 구매의도에 대한 원산지효과 연구- 한국의 국가이미지를 중심으로 -" 한국정책분석평가학회 13 (13): 23-49, 2003

11 황병일, "상표 원산지와 생산원산지의 일치성이 제품 선호도에 미치는 영향" 15 : 133-152, 2002

12 안종석, "다차원적 속성의 국가이미지가 제품평가 및 브랜드태도에 미치는 영향: 중국소비자를 중심으로" 한국국제경영학회 16 (16): 63-90, 2005

13 정인교, "글로벌시대의 FTA전략" 도서출판 해남 2005

14 김용상, "국가이미지에 대한 이론적 고찰" 5 (5): 87-113, 1999

15 이봉수, "국가이미지가 소비자의 상품 선택에 미치는 영향과 브랜드 개성의 조절효과" 한국무역학회 34 (34): 73-90, 2009

16 이제영, "국가 이미지와 브랜드에 관한 유형화 연구: Q방법론 적용을 중심으로" 한국언론정보학회 38 (38): 7-39, 2007

17 Okechuku, C., "The Importance of Product Country of Origin" 28 (28): 5-19, 1994

18 Han, C. M., "Testing The Role of Country Image In Consumer Choice Behaviour" 24 (24): 24-39, 1990

19 Yaprac. A., "Strategic Formulation in Multinational Marketing::A Deductive, Paradigm-integrating Approach" 21-45, 1986

20 Papadopoules N., "Product-Country Image: Impact and Role in International Marketing" International Business Press 1993

21 Roth. Martin S., "Matching Product Category and Country Image Perception: A Framework for Managing and Country-of-Origin Effects" 23 (23): 477-497, 1992

22 Boyd, Douglas A., "International Sources and United States and Japan: AQ-Study of Adult Jodanian Males" Communication Yearbook 1986

23 Li, Zhan G., "Global Sourcing, Multiple Country-of-Origin Facets, and Consumer Reactions" 47 : 121-133, 2000

24 Yaprak, A., "Formulating a Multinational Marketing Strategy: A Deductive, Cross-national Consumer behavior Model" Georgin State University 1978

25 Pisharrodi, R.M., "Facets of Country of Origin Image: An Empirical Assessment" 13 (13): 43-44, 1994

26 Pisharrodi, R.M., "Facets of Country of Origin Image: An Empirical Assessment" 13 (13): 43-44, 1994

27 Ahmed, S.A., "Country-of-Origin Effects on Purchasing Manager's Product Perception" 23 (23): 323-332, 1994

28 Han, C. M., "Country-of-Origin Effects for Uni-national and Bi-national Products" 19 (19): 235-255, 1988

29 Han. C. Min, "Country Image: Halo or Summary construct?" 26 (26): 222-229, 1990

30 Kaynak, A., "Consumer Perception of Foreign Products: An Analysis of Product-country Image and Ethnocentrism" 36 (36): 928-949, 2000

31 Kwok, S., "Brand Preferences and Brand Choices among Urban Chinese Consumers" 18 (18): 163-172, 2006

32 Johansson, Johny, "Assessing the Impact of country-of-Origin on Product Evaluations: A New Methodological Perspective" 22 : 338-396, 1985

33 Hooley, G., "A Method for Modelling Consumer Perceptions of country of Origin" 5 : 67-76, 1988

34 Hamin, "A Less-Developed Country Perspective of Consumer Ethnocentrism and ‘Country-of-Origin’ Effects: Indonesian Evidence" 18 (18): 79-92, 2006

35 Cattin, Philippe J., "A Cross-cultural Study of 'made in; Concept" 13 (13): 131-141, 1982