심미적 브랜드의 모티프와 스타일이 브랜드 평가에 미치는 영향

목차 (Table of Contents)

• 요약
• 1. 서론
• 2. 이론적 배경 및 가설설정
• 1) 브랜드 아이덴티티 구성요소
• 2) 심미적 브랜드의 구성요소 : 스타일과 모티프
• 3) 브랜드 스키마티시티 수준에 따른 심미적 브랜드의 평가 차이
• 3. 본 연구
• 1) 실험설계
• 2) 실험 브랜드 제작 및 사전조사
• 3) 실험절차 및 변수측정
• 4) 연구결과
• 4. 결론 및 향후 연구 제안
• 1) 연구 결과 요악 및 결론
• 2) 한계점 및 향후 연구 제안
• 참고문헌
• ABSTRACT

참고문헌 (Reference)

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