국제 디자인 행사가 도시브랜딩에 미치는 영향에 관한 연구 = A Study on the Influence of the International Design Events on City Branding

다국어 초록 (Multilingual Abstract)

This study aims to find the need for international design events by studying how international design events affect city branding in the host city. As a case analysis for this case selection was limited to design events that has been held continuously for more than 10 years with the global scale in terms of size and overcame the pandemic. It has selected the London Design Festival which has built a city brand through international design events for 20 years and the World Design Capital (WDC), which has successfully held design events in eight cities over the past 16 years. The research task is to explore how international-scale design events affect city branding. In order to achieve the research purpose this study first examines the essential purpose of design due to international design events on a theoretical basis and explores references and similar prior papers on the feasibility of city branding. Second, a case study of London Design Festival which is held in a city with a relatively long history and a high ranking of city brands first identifies the characteristics of successful exhibition events and examines the possibility of city branding of design events held every two years in different cities.
As results of this study five factors that design events affect on city branding were extracted through comparative analysis of the two design events. The five elements are sociability, economy, culture, sustainability, and connectivity. The London Design Festival and the World Design Capital a world-class international design events that has been held for more than 16 and 20 years have found social and economic development potential through cooperation with cities in the host area influenced city regeneration and culturally promoted the pride of the host city. Furthermore, the sustainability of design-related institutionalization and the connectivity of online networks allow the world to share ideas further increasing the possibility of developing into a successful city branding.