농협의 미곡판매사업에 관한 연구 = A Study on Rice Marketing Activities of Agricultural Cooperatives

다국어 초록 (Multilingual Abstract)

The objective of this study is to investigate the methods to activate the rice marketing activities of agricultural cooperatives. For the objective, agricultural cooperatives and farm households in Kyungnam area and consumer households in Pusan area were sampled and surveyed during February and March 1992. Major findings of the study are summarized as follows :
1. Rice marketing activities of agricultural cooperatives were in a slump due to the low quality of rice, deterioration of competitiveness against the merchants, insufficient and old-fashioned rice milling facilities, deficiency of systematic rice sales through cooperatives, and lack of personnels specialized in the rice marketing. However, farmers seemed to favor the increased involvement of the agricultural cooperatives in the rice marketing.
2. The measures to activate the rice marketing activities of the agricultural cooperatives included: 1) agricultural cooperatives should participate in the price stabilization and the demand and supply adjustment functions monopolized by the government; 2) the rice processing complex should mainly be managed by the agricultural cooperatives; 3) labeling and product differentiation of rice should be implemented; 4) the agricultural cooperatives should participate in the rice price stabilization programmers; 5) co-ordinated rice marketing of the cooperatives should be activated and the number of rice-specific shops of agricultural cooperatives in the urban area should be increased; 6) the government intervention in the time and the quantity of the sale of rice marketed by agricultural cooperatives should be eliminated, 7) and finally the autonomous management of the agricultural cooperatives should be guaranteed so that business items and management system proper to the regions could be developed.