도시의 대표성이 관광만족도와 재방문 의도에 미치는 영향 분석 = An Analysis in Satisfaction and Revisit Intention Affected by Urban Representatives

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze whether representatives of a city has a significant effect on tourism satisfaction and revisit intention by selecting a sample of tourists who visited Mokpo city in Jeonnam province. Specifically, this study analyzes whether presences of landmarks, representative buildings, and representative festivals have significant effects on satisfaction of urban tourists and revisit intention. It hopes to be that this study will present a variety of tourism development plans and policies for urban tourism in either small- or mid-sized cities. Conclusions and implications are provided. First, because the three variables that make up the representatives of a city (presence of landmarks, presence of representative buildings, presence of representative festivals) all have significant effects on satisfaction and revisit intention, much attention about representative architectures and festivals in the city is needed. Second, in terms of coefficients from the regression equations, representative festivals, representative architectures, and landmarks were high in order. Even though the three variables that make up the representative of the city are all important for not only improving satisfaction and revisit intention of urban tourism in Mokpo city, representative festivals in the city prioritizes among them.

참고문헌 (Reference)

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