국내 테니스 경기의 관전 저해요인 분석을 통한 마케팅적 접근 방법에 관한 연구 = A Study of Constrict through Latent Consumer of Tennis Game in Korea

다국어 초록 (Multilingual Abstract)

The purpose of this study was to verify obstacle factors that affect participation in a tennis game in Korea. For the purpose of the study, a self-administered questionnaire was developed.
The needs for latent consumer as dependent variables were specifically investigated by communication, skills of tennis game, life cycle, participate in sports, levels of the service, affects of climate, a viewing of other sport games. Independent variables of this study were sex, marriage, kids, age, education level, job, numbers of activity participation for a week, and number of viewing of tennis game for last year.
The subject of the study were 247 amateur tennis players(M:175, F:72) and registered in 4 tennis clubs.
To compare the difference of dichotomous items such as sex, marriage, and kids, a t-test was employed. One-way ANOVA and Scheffe post hoc test were also used to verify obstacle factors of participation in a tennis game.

목차 (Table of Contents)

• Ⅰ. 서 론
• 1. 연구의 필요성 및 목적
• Ⅱ. 연구방법
• 1. 조사대상
• 2. 조사도구
• 3. 조사절차
• 4. 자료처리
• Ⅲ. 결과 및 논의
• Ⅳ. 결 론
• 〈참고문헌〉