연구논문 : 한국관광공사 영어 홈페이지 탐색연구 = Articles : An exploratory study on KNTO English homepage

다국어 초록 (Multilingual Abstract)

The internet homepage has been emerging as a pivotal tool for the tourists to collect the information. Therefore, this study started on the assumption that the KNTO English tourism information homepage will be an efficient tool to advertise Korea and contribute to give the tourism information to the potential foreign tourists. For the purpose, how directly the KNTO English tourism information homepage connects to the 16 major internet search engines, the structure of the homepage, and how much portion of the tourism information for each 16 municipalities distribute to the homepage have been identified. The results revealed the followings; First, all 16 major internet search engines didn't connect to the KNTO English tourism information homepage directly. Second, some tourism information such as Korea In Brief and Events was repeated on the first screen of homepage. Third, tourism information put large portion on Seoul, Gyeongju and Busan, which have been the major tourist destinations and wasn't provided enough to the other municipalities.