A Comparison Study on Tourists’ Perceptions of and Intentions to Visit Different Cultural Regions - The Case of Tibet -

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine differences in the tourists’ perceptions of and their intentions to visit different cultural regions as a tourist destination by nationality. For the study, Tibet was designated as a cultural region for the tourist destination. A questionnaire was administered to 438 people who were living in six countries such as China, India, South Korea, Laos, Mongolia, and the U.S.A. The analyses were conducted using SPSS 21.0. The descriptive analysis, factor analysis, reliability analysis, one-way ANOVA and multiple regression analysis were applied to analyze the data. The results prove the existence of differences in the perceived images for the different cultural regions by nationality. The lack of information was the main factor impeding their intentions to visit different cultural regions, followed by cultural backwardness, politics and economic issues, and inconvenience.

참고문헌 (Reference)

1 전영란, "티베트족의 일처다부 혼속에 관한 연구" 한국동북아학회 21 (21): 45-68, 2016

2 Larsen, S., "What tourists worry about - Construction of a scale measuring tourist worries" 30 (30): 260-265, 2009

3 Beerli, A., "Tourists’characteristics and the perceived image of tourist destinations: a quantitative analysis-a case study of Lanzarote, Spain" 25 (25): 623-636, 2004

4 Bigne, J. E., "Tourism image, evaluation variables and after purchase behavior: inter-relationship" 22 (22): 607-616, 2001

5 Wikipedia, "Tibet"

6 Milman, A., "The role of awareness and familiarity with a destination:The central Florida case" 33 (33): 21-27, 1995

7 Seabra, C., "The impact of using non-media information sources on the future use of mass media information sources: The mediating role of expectations fulfillment" 28 (28): 1541-1554, 2007

8 Alcañiz, E. B., "The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis" 30 (30): 715-723, 2009

9 Ramkissoon, H., "The effects of perceived authenticity, information search behaviour, motivation and destination imagery on cultural behavioral intentions of tourists" 14 (14): 537-562, 2011

10 Wang, J., "The Power and Limits of Branding in National Image Communication in Global Society" 14 (14): 9-24, 2008

11 Kim, K., "The Moderating Effect of Travel Experience in a Destination on the Relationship between the Destination Image and the Intention to Revisit" 21 (21): 486-505, 2012

12 Myagmar, D., "The Impact of National and Corporate Brand Image of Korea on Mongolian Consumer Purchasing Intention" Kyungki University 2009

13 Altankhuyag, N., "Study of the Perceived Stress of Inbound Tourists in Mongolia:Focused on Korean tourists" graduate school at Kongju National University 2014

14 Ross, G. E., "Resident perceptions of the impact of tourism on an Australian city" 30 : 13-17, 1993

15 Lipmann W., "Public Opinion" Harcourt Brace & Company 1922

16 MacKay, K. J., "Pictorial element of destination in image formation" 3 : 537-565, 1997

17 Hou, R., "Oral Health Survey and Oral Health Questionnaire for High School Students in Tibet, China"

18 Choi, J. G., "On the destination image of Korea by Russian tourists" 32 (32): 193-194, 2011

19 Hosany, S., "Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations" 49 (49): 513-526, 2010

20 Kotler, P., "Marketing-Management: Analysis, Planung und Verwirklichung" Schäffer-Poeschel Verlag 1999

21 Aaker, D. A., "Managing brand equity:Capitalizing on the value of a brand name" Free Press 1991

22 Hill, B., "Kangaroos in the marketing of Australia:Potentials and practice" Cooperative Research Centre for Sustainable Tourism 2001

23 Chi, C. G. Q., "Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach" 29 : 624-636, 2008

24 Shin, H. C., "Effects which the Recognition of Indirect Advertisement Influences Brand Image; Focused on the Tourism Product PPL inside TV Dramas" 9 (9): 117-139, 2005

25 Sonmez, S., "Determining future travel behavior from past travel experience and perceptions of risk and safety" 37 : 171-177, 1998

26 Assael, H., "Costumer Behavior & Marketing Action" South-Western College Publishing 1995

27 Crotts, J. C., "Consumer Behavior in Travel and Tourism" Haworth Hospitality Press 1999

28 Tasci, A. D. A., "Conceptualization and operationalization of destination image" 31 (31): 194-233, 2007

29 Hong, C. R., "An analysis on the image and behavior characteristic of tourism cave" 7 : 135-152, 2001

30 Gartner, W. C., "An analysis of state image change over a twelve-year period (1971-1983)" 26 (26): 5-19, 1987

31 Kaplanidou, K., "A structural analysis of destination travel intentions as a function of web site features" 45 (45): 204-216, 2006

32 Woodside, A. G., "A general model of traveler destination choice" 27 (27): 8-14, 1989

33 Cho, S. H., "A Study on the Relationship of Traveling Desire and Visual Tourism Symbols" 5 (5): 362-375, 2003

34 Lee, T. H., "A Development of Korean Destination Image Measurement Scale" 20 (20): 80-95, 1997