소비자 관점의 통신시장 변화 고찰 = A Review on the Change of Telecommunication Market in Perspective of Customer

다국어 초록 (Multilingual Abstract)

  This review examines the rapid growth of qualitative and quantitative of telecommunication industry for past couple of years from customer"s viewpoint. Most of the telecommunication products were positioned in the market by the businesses and government"s support, but the entity of telecommunication products were never interpreted from the user"s viewpoint. Even though, various kinds of telecommunication services have been actively discussed by businesses, government, and IT professionals, it has not been sufficiently discussed by the marketing academia where they need to focus a lot on customer"s utility. For the purpose of providing an insight of the telecommunication service marketing strategy, this study looked over old and new directions of growth, failure and evolution of services by focusing on two main pillar of communication business, which is high-speed internet and mobile phone service. Additionally, the research explains and mentions the limit and trend of the telecommunication service marketing, and the future research task that needs to be solved

목차 (Table of Contents)

• Abstract
  1. 서론
  2. 통신서비스의 성장과 정체
  3. 통신서비스 마케팅의 한계와 새로운 경향
  4. 통신서비스 마케팅의 주요 연구 과제
  참고문헌
  저자소개
  

참고문헌 (Reference)

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