The effects of young consumers` perceptions of environment-friendly shopping bags and environmental consciousness on attitudes and purchase intentions = The effects of young consumers` perceptions of environment-friendly shopping bags and environmental consciousness on attitudes and purchase intentions

다국어 초록 (Multilingual Abstract)

As consumers` interest in social responsibility (SR) has greatly increased in the last two decades, a growing body of academic research has examined the influence of consumers` environmental consciousness on their attitudes and purchase intentions toward environment-friendly apparel products. Use of environment-friendly shopping bags (EFSB; recycled and reusable bags) is an example of how apparel retailers engage in SR. However, little research has examined consumers` perceptions and their responses to the use of EFSB. To fill this research gap, this study examined the impact of young consumers` perceptions of EFSB and environmental consciousness on their attitudes and purchase intentions toward apparel retailers using EFSB. An online survey was conducted for data collection. A convenience sample of 212 college students was obtained from a large mid-Southern university in the U.S. A simple linear regression analysis was conducted to test all hypotheses. Results showed that young consumers` perceptions of EFSB positively influenced their environmental consciousness and their attitudes toward apparel retailers that use EFSB, which led to purchase intentions toward the retailers. Findings confirmed that young consumers placed a great degree of importance on EFSB and, therefore, would purchase apparel from retailers that use recycled or reusable shopping bags. These findings imply that providing EFSB is important in enhancing positive attitudes and purchase intentions toward apparel retailers.

참고문헌 (Reference)

1 Yoon Jin Ma, "Young female consumers' intentions toward fair trade consumption" Emerald 40 (40): 41-63, 2012

2 Jessica Hill, "Young Generation Y consumers’ perceptions of sustainability in the apparel industry" Emerald 16 (16): 477-491, 2012

3 Jiyun Kang, "What Are Consumers Afraid of? Understanding Perceived Risk toward the Consumption of Environmentally Sustainable Apparel" Wiley-Blackwell 41 (41): 267-283, 2013

4 Ajzen, I., "Understanding attitudes and predicting social behavior" Prentice Hall 1980

5 Nielsen Company, "The global, sociallyconscious consumer"

6 Petty, R. E., "The elaboration likelihood model of persuasion" 19 : 123-205, 1986

7 Shoji Ohtomo, "The dual-process of reactive and intentional decision-making involved in eco-friendly behavior" Elsevier BV 27 (27): 117-125, 2007

8 H. Kim, "The Normative Social Influence on Eco-Friendly Consumer Behavior: The Moderating Effect of Environmental Marketing Claims" SAGE Publications 30 (30): 4-18, 2012

9 Ann P. Minton, "The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study" Elsevier BV 40 (40): 37-48, 1997

10 S. M. Butler, "The Effects of Environmental Attitudes on Apparel Purchasing Behavior" SAGE Publications 15 (15): 76-85, 1997

11 K. H. Hyllegard, "Socially Responsible Labeling: The Impact of Hang Tags on Consumers' Attitudes and Patronage Intentions Toward an Apparel Brand" SAGE Publications 30 (30): 51-66, 2012

12 M. A. Dickson, "Social Responsibility: The Concept As Defined by Apparel and Textile Scholars" SAGE Publications 24 (24): 178-191, 2006

13 Nunnally, J. C., "Psychometric theory" McGraw-Hill 1994

14 M. van Birgelen, "Packaging and Proenvironmental Consumption Behavior: Investigating Purchase and Disposal Decisions for Beverages" SAGE Publications 41 (41): 125-146, 2008

15 Ruoh-Nan Yan, "Marketing eco-fashion: The influence of brand name and message explicitness" Informa UK Limited 18 (18): 151-168, 2012

16 Tae-Im Han, "Korean Consumers’ Motivations and Perceived Risks Toward the Purchase of Organic Cotton Apparel" SAGE Publications 32 (32): 235-250, 2014

17 Stephen F. Hamilton, "Green markets, eco-certification, and equilibrium fraud" Elsevier BV 52 (52): 627-644, 2006

18 Chanmi G. Hwang, "Generation Y's moral obligation and purchase intentions for organic, fair-trade, and recycled apparel products" Informa UK Limited 8 (8): 97-107, 2014

19 Kim Y. Hiller Connell, "Exploring consumers' perceptions of eco‐conscious apparel acquisition behaviors" Emerald 7 (7): 61-73, 2011

20 H.-S. Kim, "Environmental Concern and Apparel Consumption" SAGE Publications 16 (16): 126-133, 1998

21 N. Lee, "Does Green Fashion Retailing Make Consumers More Eco-friendly?: The Influence of Green Fashion Products and Campaigns on Green Consciousness and Behavior" SAGE Publications 30 (30): 67-82, 2012

22 Bobby J. Calder, "Designing Research for Application" Oxford University Press (OUP) 8 (8): 197-, 1981

23 Jung Ha‐Brookshire, "Cotton and sustainability" Emerald 12 (12): 369-380, 2011

24 Hee Yeon Kim, "Consumer purchase intention for organic personal care products" Emerald 28 (28): 40-47, 2011

25 Sara B. Marcketti, "Consumer concern, knowledge and attitude towards counterfeit apparel products" Wiley-Blackwell 33 (33): 327-337, 2009

26 Cahan, S., "Cone releases the 2013 Cone communications/echo global CSR study"

27 Hae Jin Gam, "Are fashion‐conscious consumers more likely to adopt eco‐friendly clothing?" Emerald 15 (15): 178-193, 2011

28 Louise R. Morgan, "An investigation of young fashion consumers' disposal habits" Wiley-Blackwell 33 (33): 190-198, 2009

29 H.-H. Lee, "Affective and Cognitive Online Shopping Experience: Effects of Image Interactivity Technology and Experimenting With Appearance" SAGE Publications 28 (28): 140-154, 2010