한식당 방문 고객의 경험적 가치가 신뢰, 고객만족도 및 재방문의도에 미치는 영향에 관한 연구 : 성별의 조절효과

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경 및 가설 설정
• Ⅲ. 연구 설계
• Ⅳ. 연구 결과 및 고찰
• Ⅴ. 결론과 토론
• 참고문헌

참고문헌 (Reference)

1 한진수, "패밀리레스토랑의 고객가치, 고객만족, 행동의도간의 구조적 관계에 관한 연구 -서울 지역 대학생을 중심으로-" 한국호텔외식경영학회 18 (18): 135-150, 2009

2 이미혜, "패밀리 레스토랑 이벤트에 대한 고객가치, 고객만족, 관계지속의도간의 영향연구" 대한관광경영학회 24 (24): 21-43, 2009

3 이철선, "쇼핑가치가 온라인 구매의도에 미치는 영향: 매개변수로서의 제품속성 중요도" 한국마케팅학회 19 (19): 41-70, 2004

4 박기홍, "레스토랑의 서비스와 음식 품질에 대한 지각된 가치와 고객 반응간의 관계 연구" 한국조리학회 15 (15): 70-83, 2009

5 Babin, B. J., "Work and/or fun: measuring hedonic and utilitarian shopping value" 20 (20): 644-656, 1994

6 Gallarza, M. G., "Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour" 27 : 437-452, 2006

7 Shanker, V. F., "The role of trust in online customer support. Working paper" Sloan School of Management. MIT 2002

8 Holbrook, M. B., "The nature of customer value: an axiology of services in the consumption experience. in: Service Quality: New Directions in Theory and Practice" Sage 1994

9 Jensen, H. R., "The interrelationship between customer and consumer value" 2 : 60-63, 1996

10 Mathwick, C., "The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison" 78 (78): 51-60, 2002

11 Morgan, R. M., "The commitment trust theory of relationship marketing" 58 : 20-38, 1994

12 Chaudhuri, A., "The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty" 65 : 81-93, 2001

13 Zeithaml, V. A., "The behavioral consequences of service quality" 60 (60): 31-46, 1996

14 Howard, J. A., "The Theory of Buyer Behavior" John Wiley & Sons 1969

15 Richard, F. F., "The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value" Harvard Business School Press 1996

16 Anderson, J. C., "Structural equation modeling in practice: A review and recommended two-step approach" 103 (103): 411-423, 1988

17 Madhok, A., "Revisiting multinational firm's tolerance for joint ventures: A trust-based approach" 117-137, 1995

18 Moorman, C., "Relationships between providers and users of market research : The dynamics of trust within and between organization" 29 : 314-328, 1992

19 Nunnally, J. C., "Psychometric Theory" McGraw-Hill 1978

20 Ha, J. Y., "Perceived value, satisfaction and behavioral intentions: The role of familiarity in Korean restaurant" 29 (29): 2-13, 2010

21 Hair, J. F. Jr., "Multivariate Data Analysis with Readings. 6th ed" Macmillam Publishing Company 2006

22 Keng, C. J., "Modeling service encounters and customer experiential value in retailing" 18 (18): 349-367, 2007

23 Cronin, J., Jr. Joseph, "Measuring service quality: A reexamination and extension" 56 (56): 55-68, 1992

24 Pride, W. M., "Marketing : Concepts and Strategies. 12th ed" Mifflin Company 2003

25 Jones, M. A., "Hedonic and utilitarian shopping value: investigating differential effects on retail outcomes" 59 : 974-981, 2006

26 Moorman, C., "Factors affecting trust in market relationship" 57 (57): 81-101, 1993

27 Mathwick, C., "Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment" 77 (77): 39-56, 2001

28 Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error" 18 (18): 39-50, 1981

29 Wu, H. J., "Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants" 28 (28): 586-593, 2009

30 Spark, B. A., "Dimensions and correlates of consumer value: an application to the timeshare industry" 27 (27): 98-108, 2008

31 Slater, S. F., "Developing a customer value-based theory of the firm.Journal of the Academy of Marketing" 25 (25): 162-167, 1997

32 Ganesan, S., "Determinants of long-term orientation in buyer-seller relationship" 58 : 1-19, 1994

33 Woodruff, R. B., "Customer value: The next source for competitive advantage" 25 : 139-153, 1997

34 Smith, J. B., "Customer value creation: a practical framework" 15 (15): 7-23, 2007

35 Anderson, E., "Customer satisfaction, market share and profitability: Findings from Sweden" 58 (58): 53-66, 1994

36 Anderson, E., "Customer satisfaction research prospectus. in: Service Quality: New Directions in Theory and Practice" Sage Publications 241-268, 1994

37 Harris, K., "Customer participation in retail service: Lessons from Brecht" 29 (29): 359-369, 2001

38 Dick, A. S., "Customer loyalty: Toward an integrated conceptual framework" 22 (22): 99-113, 1994

39 Lee, E. J., "Creating value for online shopping: Implications for satisfaction and loyalty" 17 : 54-67, 2004

40 Jensen, O., "Consumer values among restaurant customers" 26 (26): 603-622, 2007

41 Sirdeshmukh, D., "Consumer trust, value and loyalty in relational exchange" 66 : 15-37, 2002

42 Ostrom, A., "Consumer trade-offs and the evaluation of services" 59 : 17-28, 1995

43 Engel, F., "Consumer Behavior. 8th ed" The Dryden Press 1995

44 Fishbein, M., "Belief, Attitude, Intention and Behavior: An Introduction to Theory & Research" Addison-Wesley 1975

45 Shieh, K. F., "An empirical study of experiential value and lifestyle and their effects on satisfaction in adolescents: an example using online gaming" 42 (42): 199-215, 2007

46 Taylor, S. A., "An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentions" 70 (70): 163-178, 1994

47 Spreng, R, A., "A reexamination of the determinants of consumer satisfaction" 60 : 15-32, 1996

48 Anderson, J. C., "A model of distributor firm and manufacturer firm working partnerships" 54 : 42-58, 1990

49 Sirohi, N., "A model of consumer perceptions and store loyalty intention for a supermarket retailer" 74 (74): 223-245, 1998

50 Bolton, R. N., "A longitudinal analysis of the impact of service changes on customer attitudes" 55 (55): 1-10, 1991

51 Oliver, R. L., "A cognitive model of the antecedents and consequences of satisfaction decisions" 17 (17): 460-469, 1980