Since the concept of emotional engineering has emerged, there has been a movement in the game industry to develop games based on emotional tendencies. The game has been shifted from the traditional game that seeks competition and victory to the stimul...
Since the concept of emotional engineering has emerged, there has been a movement in the game industry to develop games based on emotional tendencies. The game has been shifted from the traditional game that seeks competition and victory to the stimulation of human emotion. Therefore, a system called emotional evaluation was applied at the development stage before the game is released. The emotion evaluation system is an evaluation method that can verify the usability of the game interface, system, and the player"s emotional desire. However, there is a disadvantage that the evaluation method of the item selection method is dependent on the subjectivity of the evaluator. There is also a problem that the evaluator"s answer may change depending on whether or not the game is fully immersed. In particular, games are more affected by immersion than other media contents. Immersion is difficult to measure because it is difficult to quantify through numbers. Therefore, in this study, we propose a method to increase the reliability of emotional evaluation by measuring the player"s immersion using eye tracking technology and then conducting emotional evaluation.