Designing a Supply Chain Coordinating Returns Policies for a Risk Sensitive Manufacturer

다국어 초록 (Multilingual Abstract)

In this article we consider a supply chain consisting of a risk-sensitive manufacturer and a risk-neutral retailer. The manufacturer maximizes her individual expected profit by designing a supply chain coordinating returns contract (SCRC) that consists of (i) a channel coordinating returns policy that maximizes the supply chain joint expected profit, and (ii) a profit sharing arrangement that gives the retailer an expected profit only slightly higher than that in the no returns case so that it is just enough to induce the retailer to accept the SCRC. Thus, the manufacturer captures as high a per-centage as possible of the jointly maximum supply chain profit. However, this contract can some-times lead to the manufacturer’s resulting realized profit being lower than that in the no returns case when demand is lower than expected. In this context, even though profit is sufficiently attractive on average, will the risk-sensitive manufacturer ever consider applying a SCRC? Our research raises this question and focuses on designing a SCRC that can significantly increase the probability of the manufacturer’s resulting realized profit being at least higher than that in the no returns case.

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