스마트폰 앱 사용의 순효익에 영향을 미치는 요인 = 앱 사용경험의 조절효과를 중심으로

다국어 초록 (Multilingual Abstract)

Dramatical changes are occurred in communication and work environment due to the smartphones for the past 5 years. The major usage pattern of smartphone is turned to change from text messages and voice calls to mobile applications that provide useful informations. Social network also becomes very popular word in mobile communications. A mobile application(app) is a software application designed to run on smartphones, tablet computers and other mobile devices. Two thirds of these apps are replaced very frequently, but 7 apps have consistently used for more than one year on the average. So, this research focused on the why these apps are used continually without replacing and what natures of these apps will encourages continual usage. For these research backgrounds, this study extracted technology acceptance and quality factors from D&M model of information system success and Technology Acceptance Theory. We found that net benefit is the most important factor that makes apps to be used continually.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구모형 및 가설
• Ⅳ. 실증 분석
• Ⅴ. 결론 및 논의
• 참고문헌