지역축제 개선점과 활성화에 관한 연구 : 청주국제공예비엔날레 사례 분석 = Local festival improvement point and study regarding activation. : Chongju international Crafts biennale reward analysis

다국어 초록 (Multilingual Abstract)

The local government devotes itself heart and to increase the income holding active development all its energies and event of cultural industry which represent the local and revitalize the economy since the fundamental local government act in 1995.
Be transformed by a be jumping on ostentation festival in a result standardization similar of shortage of preparation to be thorough of a festival and a program, fall and the fashion of contents in quality at parts about local festivals to have increased for a great number of local festivals to be annually held at the current our country every place to this, and a local resident is getting hurt by the outside to visitors. If get from blame called "property culture of a tradition festival", and the negative results that cannot but be a waste are said, and thorough advance inspection regarding a local festival and evaluation after the fact become finally execution, the opinion that is increasing.
But, the local of Chongju inherits the history, cultural original form to the contemporary to revitalize of craft industry of chongju. It has been five times in 2007 since 1999.
As the local festival, this research has the aim of itself to present a development plan for the local festival.
Therefore, the investigator supposed the international crafts biennale is a case of local festival and tried to call for further theoretical consideration.
The next, the investigator studied about chongju international crafts biennale and analyzed the general condition in real and represented development object of the local festival.
they were represented the seven stipulations as the local festival of development object.
The first is creative, and shall develop positively a program discriminated. Shall suit with the subject that a festival aims at, and achieve a local tradition or cultural characteristics, natural environmental and artificial flower, and be creative, and development of a discriminative program shall become.
The second, Shall develop an experience program. Plan a creative program, and get development done, and shall go further forward to considering the experience program development and participation arbitrariness entrances that a local enemy characteristic was highlighted that various, and was discriminated.
The third, Shall develop a profit commodity. Development of a commodity is multilateral, and development of a profit commodity shall consist of a symbol result public information effect of profit securities and a festival through various ideas because of the periods.
The fourth, Shall make well the whole kindness public information strategy. As public information takes charge of important role of success of a festival, shall attempt various public information effects besides the advertising strategies that utilized media. The thing that is important like too advance public information is rear activity. Action public information is important after standing in order to approach once the festival that is easy to be over into anger by continuous a few festival.
The fifth, Shall secure professionalized be organized manpower. A plan to be practical of a back installing special educational courses and a special organization educating the festival person concerned shall be groped more for anything for successful holding of a festival per a festival wall as a preface manpower security is important.
The sixth, Shall lead aggressive participation of local residents. Aggressive participation of residents is a necessary condition to let you maximize an effect of a local festival in local festivals. Therefore, the master of a festival just needs widely known effort to thing called local resident through education regarding local festival commercialization a local autonomy group.
Finally the seventh, Shall achieve globalization of a local festival. Shall endeavor in order connect, and to develop by an international festival while making an international each nation and an active cultural exchanges as grope for a plan.
As a researcher was not able to participate to members of direct crafts biennale in this study. Refer to past data, leave having had to stop to analyzing and the unsatisfactory which were not able to present more a evolutive alternative about development directions of a local festival. From now on, the researcher whom was supplemented comprehensively will go out, and see more clever for activation of a local festival.

국문 초록 (Abstract)

지역축제의 한 예로 청주국제공예비엔날레의 사례를 분석해 보고 앞으로 지속적인 지역축제의 발전을 위해 축제에 필요한 발전방안을 7가지로 제시하였다. 첫째, 독창적이고 차별화된 프로그램의 적극 개발해야 한다. 둘째, 체험 프로그램을 개발해야 한다. 셋째, 수익상품을 개발해야 한다. 넷째, 사전·사후의 홍보 전략을 강화해야 한다. 다섯째, 전문화된 조직 및 인력을 확보해야 한다. 여섯째, 지역주민들의 적극적인 참여를 유지해야 한다. 마지막으로 일곱째, 지역축제의 세계화를 이루어야 한다고 제시하였다.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구 배경 및 목적 = 1
• 2. 연구 범위 및 방법 = 2
• Ⅱ. 이론적 고찰 및 선행 연구 = 4
• 1. 지역축제의 개념 및 기능 = 4
• 1) 지역축제의 개념 = 4
• 2) 지역축제의 기능 = 6
• 2. 지역축제의 유형 및 파급효과 = 7
• 1) 지역축제의 유형 = 7
• 2) 지역축제의 파급효과 = 9
• 3. 선행연구 = 14
• Ⅲ. 우리나라 지역축제 현황 및 국외 지역축제 사례 = 16
• 1. 우리나라 지역축제 현황 = 16
• 1) 지역축제의 개최지역별 현황 = 16
• 2) 지역축제의 개최시기별 현황 = 18
• 3) 예산 규모별 지역 축제 현황 = 20
• 2. 국외 지역축제 사례 = 21
• Ⅳ. 청주국제비엔날레의 사례 분석 = 27
• 1. 청주국제비엔날레 = 27
• 1)청주국제공예비엔날레 개요 = 27
• 2. 청주국제공예비엔날레 현황 = 28
• 1) 1999년 제1회 청주국제공예비엔날레 = 28
• 2) 2001년 제2회 청주국제공예비엔날레 = 39
• 3) 2003년 제3회 청주국제공예비엔날레 = 48
• 4) 2005년 제4회 청주국제공예비엔날레 = 56
• 5) 2007년 제5회 청주국제공예비엔날레 = 63
• Ⅴ. 청주국제공예비엔날레의 문제점과 개선점 = 69
• Ⅵ. 지역축제의 개선점과 활성화 방안 = 71
• 1. 독창적이고 차별화된 프로그램 개발 = 72
• 2. 체험 프로그램 개발 = 73
• 3. 수익상품 개발 = 74
• 4. 사전·사후 홍보전략 강화 = 74
• 5. 전문화된 조직 및 인력 확보 = 75
• 6. 지역주민들의 적극적인 참여 유도 = 76
• 7. 지역축제의 세계화 = 76
• Ⅶ. 결론 = 78
• 1. 연구요약 = 78
• 2. 연구의 한계점 = 78
• 참고문헌 = 80
• Abstract = 84