식육가공품 ( 햄 . 소시지 ) 에 대한 일반소비자의 인식도 조사 = Study on General Consumer ' s Concerns about Meat Processing Products

다국어 초록 (Multilingual Abstract)

To estimate general consumers` concerns about meat-processing goods, the researcher sent 2,000 questionnaires to sample consumers and received 1,215 questionnaires. Following results are acquired by analyzing 1,215 received questionnaires. 1. Children like to eat meat-processing goods than adults do(54%), Consumers` income ranging 20,000 won to 50,000 won per month is most frequent(52%). 2. Most housewives purchase meat-processing products for themselves(82.5%), some purchase them from grocery stores (43.4%). The percentage of purchasing sausage is 80%. When they purchase sausage, they decide products by accustomed manufacturer`s name (48%). 3. Some housewives could not discriminate either livestock sausage or fishery sausage(33%), even they did not know high quality products such as Bacon Roast Ham and Boneless Ham(52.5%). 4. The most important standard for quality is to taste products(60%), some of them like to buy hard sausage(35%). 5. Most consumers enjoy smoke flavor(61.5%), some disagree with present packing styles (38.5%).