대학생들의 인터넷을 통한 스포츠상품 구매 경향 = The Purchase Inclination of Sports Merchandise of the University Students via Internet

다국어 초록 (Multilingual Abstract)

The purpose of this study was to analyze sports products purchase trends of university students according to gender and family income level.
first, purchase frequency of sports products was significantly more often in male. Total amount of sports products was more in female. Sports products purchase was most in 251∼350 of family income and 351∼450, more than 451, 151∼250, less than 150 were followed.
Second, on participation in sports activities, male was higher in every case. Twice and 3 times a week was most as 36 person(18.9%) in male. In female, 3 times a week was most as 20 person(10.5%). The most often participated group was 251∼350 of family income as twice a week. There was a significant difference between male and female.
Third, in payment methods, credit card was most and payment through bank was followed in male. In female, payment through bank was most and credit card, payment by using cellular phone were followed. In payment methods according to family income, 251∼350 group was payment through bank, credit card, payment by using cellular phone in order. More than 451 group was credit card, payment through bank. There was a significant difference.
Reason of sports products purchase, in male, association activity of like-minded and self-satisfaction were most in same number. In female, self-satisfaction, improvement of figure in order. There was a significant difference. 251∼350 of family income group was self-satisfaction, association activity of like-minded, improvement of health improvement of figure in order. More than family income 451 group, self-satisfaction and association activity of like-minded were most in same number. Improvement of health and for present was lest as same number. There was significant difference.
Satisfaction of sports product according to gender, male was higher than female. As a whole, satisfaction level was below the average, there was a significant difference. Satisfaction of sports product according to family income, 151∼250 group had most positive satisfaction as 'average'. But the most negative group was 451 as 'even dissatisfaction'.
In sports products purchase decision factor, in male, function price, quality and design in order, In female, function design quality and price in order. There was a significant difference. In sports products purchase decision factor according to family income, price and function were most and design and quality were lest in 251∼350 group. More than 451 group, function, design and quality in order.
There was a significant difference. Problem of sports products purchase, poor quality, A/S, personal information exposure, payment security management in order in male and similar resulted in female. In 251∼350 group, poor quality, A/S, personal information exposure, problem on distribution channel in order. There was a significant difference.