1 "인터넷 쇼핑몰에서 신뢰와 친밀감이 고객충성도에 미치는 영향에 관한 연구" 15 (15): 187-208, 2005
2 "인터넷 쇼핑몰에서 고객신뢰 형성후 구매의도 결정요인에 관한 연구" 15 (15): 23-50, 2005
3 "인터넷 경매의 신뢰형성요인과 경매참여의도에 관한 연구" 32 (32): 149-180, 2003
4 "웹쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법" 29 (29): 106-131, 2000
5 "소비자의 온라인 구매경험에 따른 전자상거래 신뢰형성 요인에 관한 연구" 5 (5): 81-94, 2003
6 "perceived ease of use and user acceptance of information technology" 319-320, 1989
7 "While trust is cool and collected, distrust is fiery and frenzied: A model of distrust concepts" 883-888, 2001
8 "What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology" 6 (6): 35-59, 2002
9 "Using trust-transference as a persuasion technique: An empirical field investigation" 23 (23): 485-487, 1998
10 "Understanding the influence of national culture on the development of trust" 23 (23): 601-620, 1998
1 "인터넷 쇼핑몰에서 신뢰와 친밀감이 고객충성도에 미치는 영향에 관한 연구" 15 (15): 187-208, 2005
2 "인터넷 쇼핑몰에서 고객신뢰 형성후 구매의도 결정요인에 관한 연구" 15 (15): 23-50, 2005
3 "인터넷 경매의 신뢰형성요인과 경매참여의도에 관한 연구" 32 (32): 149-180, 2003
4 "웹쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법" 29 (29): 106-131, 2000
5 "소비자의 온라인 구매경험에 따른 전자상거래 신뢰형성 요인에 관한 연구" 5 (5): 81-94, 2003
6 "perceived ease of use and user acceptance of information technology" 319-320, 1989
7 "While trust is cool and collected, distrust is fiery and frenzied: A model of distrust concepts" 883-888, 2001
8 "What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology" 6 (6): 35-59, 2002
9 "Using trust-transference as a persuasion technique: An empirical field investigation" 23 (23): 485-487, 1998
10 "Understanding the influence of national culture on the development of trust" 23 (23): 601-620, 1998
11 "Trust transfer on the World Wide Web" 14 (14): 5-17, 2003
12 "Trust in internet shopping: A proposed model and measurement instrument" 2000
13 "Trust and distrust: New relationships and realities" 23 (23): 438-458, 1998
14 "Trust and TAM in Online Shopping: An Integrated Model" 27 (27): 51-90, 2003
15 "The street-level epistemology of trust" 21 (21): 187-193, 1992
16 "The influence of participation on positive word-of-mouth referrals Journal of Service Marketing" and Prince 98-113, 1992
17 "The effect of web site perceptions on initial trust in the owner company" 10 (10): 55-81, 2005
18 "TRUSTe: An online privacy seal program" 42 (42): 134-142, 1999
19 "Not so different after all: A cross-discipline view of trust" 23 (23): 393-404, 1998
20 "Measuring trust between organizational boundary role persons" 64 (64): 167-168, 1995
21 "Journal of Consumer Research" 265-281, 1987
22 "Information privacy concerns, procedural fairness and impersonal trust: An empirical investigation" 10 (10): 301-322, 1999
23 "Influence on exchange processes Buyer's perceptions of a seller's trust worthiness and bargaining toughness Journal of Consumer Research" 939-953, 1985
24 "E-commerce: The role of familiarity and trust" 28 (28): 725-737, 2000
25 "Dimensions and levels of trust: Implications for commitment to a relationship" 8 (8): 439-448, 1997
26 "Determinants and consequences of trust in e-business" 2002
27 "Consumer trust in an internet store: A cross-cultual validation" 5 (5): 1-33, 1999
28 "Consumer reactions to electronic shopping on the world wide web" 1 (1): 84-86, 1997
29 "Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model" 7 (7): 69-103, 2003
30 "Communication and trust in global virtual teams" 3 (3): 25-27, 1998
31 "Building effective online marketplaces with institution-based trust" 15 (15): 37-59, 2004
32 "Building consumer trust online" 42 (42): 80-85, 1999
33 "B2C 전자상거래에서 고객신뢰의 영향요인과 구매의도에 대한 신뢰의 매개역할" 13 (13): 49-72, 2003
34 "Autonomous trust for web services" 15 (15): 498-507, 2005
35 "An integrative model of organizational trust" 20 (20): 709-734, 1995
36 "Agency and trust mechanism in consumer satisfaction and loyalty judgements" 28 (28): 276-292, 2000
37 "A trust model for consumer internet shopping" 6 (6): 75-91, 2001
38 "A design methodology for modeling trustworthy value webs" 9 (9): 31-48, 2005