Due to the social atmosphere that neglects sexual communication, young people are having difficulty in sexual self-assertion, such as not being able to demand active contraception. These difficulties cause social problems such as unwanted pregnancy, e...
Due to the social atmosphere that neglects sexual communication, young people are having difficulty in sexual self-assertion, such as not being able to demand active contraception. These difficulties cause social problems such as unwanted pregnancy, experience of artificial abortion, and the occurrence of sexual mediated diseases due to unprepared sexual intercourse.
To solve this problem, the purpose of the study was to establish correct sexual values of young people and improve their ability to make healthy sexual decisions.
In this study, the theoretical review of youth sex culture, the current status and limitations of sex education at home and abroad were analyzed, and based on this, surveys, in-depth interviews, and co-creation workshops were conducted to set the problem of sex culture and desirable direction of sex culture. In addition, through in-depth interviews with experts, specific areas for improving youth sex culture were confirmed.
By synthesizing the previous survey, five personas were designed according to behavioral mapping and a journey map was produced. Based on the pain points of the persona derived from the travel map, a four-step process was established to diagnose, establish, practice, and plan.
The results and contents of the study are as follows. First, a ‘Couple Growthtalk.’ toolkit in the form of a workbook was produced. The toolkit consists of four stages: activities to establish sexual values and activities for sexual decision-making, and was produced with an emphasis on improving sexual communication between lovers. Second, through the support of the Seoul Metropolitan Government’s governance project, the ‘Couple Growthtalk.’ toolkit in the form of an easy-to-access mobile web has been actually implemented, and it can be expected to spread through the Kakao Talk sharing function. Third, for the ‘Couple Growthtalk.’ toolkit, we tried to increase the participation of young people by producing promotional videos in collaboration with companies.
Based on the previous text, This study has theoretical significance in that it discovered sexual communication problems of youth sex culture that were not covered in previous studies and derived solutions through service design methodology, and has practical significance in that a real prototype for a healthy youth sex culture was implemented by the collaboration of government-company-individual through the Bottom- Up method that young people work as a main body.
This is expected to help the growth of a society of healthy sex culture where the happiness and safety of young people are realized in the future.