중국인 방문객의 신기성 지각과 관광만족에 관한 연구 : 방문집중 제주관광자원 중심으로

다국어 초록 (Multilingual Abstract)

With the expanding Chinese outbound market and the increase in the number of Chinese overseas tourists, the number of Chinese visitors to Jeju Island is also on the constant increase, and the Chinese market is the key target market for a take-off of tourism in Jeju Island; for this reason, it is essential to understand and research the Chinese. In this context, this study was motivated by the need to research Chinese tourists.
This study investigated Chinese tourists' expectation of novelty prior to tourism in Jeju Island and perception of novelty following tourism experience to determine their requirements of novelty and general tourism satisfaction.
This study focused on novelty among numerous tourism motivations, conducting a survey with 320 Chinese tourists. Of them, a valid sample of 283 was analyzed by using an SPSS Windows 12.0 statistical program.
Frequency analysis was carried out to determine visit types and demographic characteristics, and factor analysis, regression analysis, t-test, and ANOVA was performed to test hypotheses.
According to the results, Chinese tourists who visited the island during the May Day holidays were found to have a good academic background, have the average monthly income stand generally high at the mid- or high level, and stay relatively long.
The younger, the higher expectation of novelty for tourism in Jeju Island; the better academic background and the more monthly income on the average led to failure of novelty perception to meet the expectation.
As they stayed one more day, novelty perception became relatively higher, which can imply that the shorter stay for tourism in Jeju Island, the less correct understanding of tourism in Jeju Island.
In terms of information acquisition channels, particularly, the novelty acquiring information via mass media showed high expectation of novelty for tourism in Jeju Island, which demonstrates that public relations of tourism in Jeju Island via mass media can appeal to the Chinese; it is therefore necessary to actively perform constant PR activities via mass media in the future.
Chinese tourists visited Jeju Island with some expectation of novelty; however, their perception failed to meet their expectation. That is, it can be said that sightseeing places in Jeju Island have insufficient attraction related to novelty to meet their expectation. This implies that Chinese tourists couldn't find out particular novelty-related attraction in sightseeing places they primarily visited as compared with those in China or in other countries they had experienced. Chinese tourists who visit Jeju Island mainly via a full-charge travel agency cannot but go on a tour as designated by the agency and most of the full-charge travel agencies necessarily contain a free-of-charge sightseeing place in the schedule, which is presumed to be one of those factors that prevent Chinese tourists from feeling satisfied.
If Chinese tourists fail to feel satisfied after visit to Jeju Island, then the Chinese will avoid tourism in Jeju Island and the demand for tourism can possibly be transferred to other domestic sightseeing places or overseas ones.
To make Jeju Island perceived as an attractive sightseeing place, it is necessary to perform active PRs via mass media and develop tourist goods in other patterns than by now.
This study tried to examine Chinese tourists' expectation and perception of novelty for tourism in Jeju Island and general satisfaction to understand them and to find out what to improve about tourism in Jeju Island. It is therefore expected that this study will be able to be used as basic data to develop tourist goods to meet Chinese tourists' requirements and attract them in the future.

목차 (Table of Contents)

• 제1장 서론 1
• 제1절 연구목적 1
• 제2절 연구범위 및 방법 2
• 제3절 연구의 구성 3
• 제2장 이론적 고찰 5
• 제1절 신기성(novelty)의 개념과 측정 5
• 1. 신기성(novelty)의 개념 5
• 2. 신기성(novelty)의 측정 10
• 제2절 관광만족의 개념과 측정 15
• 1. 관광만족의 개념 15
• 2. 관광만족도의 측정 17
• 제3절 선행연구의 고찰 18
• 1. 방한 중국인관광객에 관한 연구 18
• 2. 신기성(novelty) 선행연구 20
• 3. 관광만족 선행연구 24
• 제3장 중국인 방문객의 내방현황 25
• 제1절 중국인의 해외여행 현황 25
• 1. 중국의 관광정책 25
• 2. 중국인 아웃바운드 현황 27
• 제2절 중국인 관광객의 한국방문 현황 28
• 1. 우리나라의 중국인 전담여행사 28
• 2. 중국인 관광객의 한국방문 현황 32
• 3. 중국인 관광객의 관광활동 유형 33
• 제4장 연구의 설계 36
• 제1절 연구모형 36
• 제2절 가설설정 37
• 제3절 용어의 조작적 정의 38
• 제4절 설문지 구성 39
• 제5장 실증분석 42
• 제1절 표본의 인구통계학적 특성 42
• 1. 인구통계학적 특성 42
• 2. 방문형태적 특성 45
• 제2절 신뢰성 및 타당성 검증 47
• 1. 신뢰성 검증 47
• 2. 타당성 검증 49
• 제3절 가설 검증 54
• 1. 가설 H1의 검증 54
• 2. 가설 H2의 검증 61
• 3. 가설 H3의 검증 65
• 4. 가설 H4의 검증 66
• 5. 가설 H5의 검증 68
• 제4절 분석결과의 요약 80
• 제6장 결론 83
• 제1절 연구결과 및 시사점 83
• 1. 연구결과 83
• 2. 시사점 84
• 제2절 연구의 한계 및 제언 85
• 참고문헌 86
• 설문지
• Abstract