Globalization of Halal Food: A Study on Its Diffusion ‘into’ and Export ‘from’ South Korea

다국어 초록 (Multilingual Abstract)

The article explores the change of Muslim food culture, which is spreading in South Korea, to the export products for the globalization of Korean food, explaining the development of halal food market in South Korea. Recently the Muslims’ halal market is spotlighted by the non-Islamic market as the increase of global Muslim proportion due to the high fertility rate and the potential economic growth in Islamic countries.
Focusing on the fact that Muslim culture has already spread in South Korean society since the 1990s, halal food productions spread from Islamic to non-Islamic regions are exported back to the Islamic market through its transformation of identity in this country. While the halal food market located in the ethnic enclave of Muslim migrant workers in the 1990s, it has been able to respond flexibly to growing demand as its distribution network diversifies since the 2000s. As the increase of overseas demand for Korean food by Korean wave, major domestic food companies are making efforts to advance into the global halal market by adopting halal certification system. The government is taking the proactive support through halal food industry development and export activation measures. Halal foods play a multiplicative role in linking the Islamic and non-Islamic regions in that the government promotes Korean food exports and its brand values using the halal certification system.

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