[단행본] Online consumer psychology : understanding and influencing consumer behavior in the virtual world

다국어 초록 (Multilingual Abstract)

Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

<출처: WorldCat,
http://www.worldcat.org/oclc/722909554>

국문 초록 (Abstract)

본 자료는 최종결과물(결과보고서)의 원자료이다.

본 연구는 스포츠용품의 SNS상 eWOM 커뮤니케이션 효과에 영향을 미치는 선행변인들로서 eWOM 커뮤니케이션 특성들을 종합적으로 고려한 통합적 모델을 제시하였다. 본 자료는 eWOM 커뮤니케이션의 신뢰성에 대한 설문 문항 구성의 토대가 된 자료이다.

국문 초록 (Abstract)

본 자료에 수록된 Robert M. Schindler와 Barbara Bickart의 "Published Word of Mouth: Referable, Consumer-Generated Information on the Internet"이 연구에서 주요하게 활용되었음.

다국어 초록 (Multilingual Abstract)

PART I: COMMUNITY --
Ritual Behavior and Community Change: Exploring the Social-Psychological Roles of Net Rituals in the Developmental Processes of Online Consumption Communities / Anat Toder-Alon, FredEric F. Brunel, and Wendy L. Schneier Siegal --
2 Published Word of Mouth: Referable, Consumer-Generated Information on the Internet / Robert M. Schindler and Barbara Bickart --
3 Understanding Pass-Along Emails: Motivations and Behaviors of Viral Consumers / Regina Lewis, Lynne Mobilio, Joseph E. Phelps, and Niranjan (Nick) Raman --
4 What, and How, We Can Learn From Online Consumer Discussion Groups / David M. Boush and Lynn Kahle --
PART II: ADVERTISING 5 How Banner Ads Affect Brand Choice Without Click- Through / Andrew Mitchell and Ana Valenzuela --
6 Factors Affecting Click-Through Rate / Jean-Louis Chandon and Mohamed Saber Chtourou --
7 Exploring Consumer Response to "Advergaming" / Michelle R. Nelson 8 Going Mobile: Marketing and Advertising on Wireless Networks Around the World / Robert J. Kent, Patrick D. Lynch, and Srini S. Srinivasan --
PART III: CUSTOMIZATION 9 Online Product Customization: Factors Investigating the Product and Process / Janis J. Crow and James Shanteau --
10 Marketing to Individual Consumers Online: The Influence of Perceived Control / John Godek and J. Frank Yates --
11 Smoother Surfing Across Cultures: Bilinguals on the Web / David Luna, Laura A. Peracchio, and Maria D. de Juan --
12 Processes of Preference Construction in Agent- Assisted Online Shopping / Kyle B. Murray and Gerald Haubl. PART IV: SITE DESIGN 13 Effects of Visual Consistency on Site Identity and Product Attitude / Richard C. Omanson, June A. Cline, and Christie L. Nordhielm --
14 Gendered Information Processing: Implication for Web Site Design / Elizabeth Purinton and Deborah E. Rosen --
15 The Effect of Site Design and Interattribute Correlations on Interactive Web-Based Decisions / Barbara Fasolo, Gary H. McClelland, and Katharine A. Lange --
PART V: DECISION MAKING 16 Is the Internet Empowering Consumers to Make Better Decisions, or Strengthening Marketers' Potential to Persuade? / Paul Henry --
17 Rationality Unbounded: The Internet and Its Effect on Consumer Decision Making / Saurabh Mishra and Richard W. Olshavsky --
18 Consumer Relationships with an e-Brand: Implications for e-Brand Extensions / Jong-Won Park --
19 Finding the Best Ways to Combine Online and Offline Shopping Features / Aron M. Levin, Irwin P. Levin, and C. Edward Heath --
20 Consumer Behavior in Online Auctions: An Exploratory Study / Eugene Sivadas, Barbara Stern, Raj Mehta, and Melanie Jones --
21 The Impact of Internet Use on Health Cognitions and Health Behavior / Noel T. Brewer --
PART VI: RESEARCH TOOLS AND APPROACHES 22 Experiential Ecommerce: A Summary of Research Investigating the Impact of Virtual Experience on Consumer Learning / Terry Daugherty, Hairong Li, and Frank Biocca --
23 Web-Based Consumer Research / Basil G. Englis, Michael R. Solomon, and Paula Danskin.

<출처: WorldCat,
http://www.worldcat.org/oclc/722909554>