컨벤션센터의 명성요인이 지역주민의 컨벤션센터 혁신성 지각, 컨벤션도시 차별화 및 시민행동에 미치는 영향 분석: 컨벤션센터 커뮤니케이션의 조절효과와 함께 = The Effects of Convention Center's Reputation on Resident's Perceived Innovativeness, City Distinctiveness and Citizenship Behaviour: The Moderating Role of the Convention Center’s Communication

다국어 초록 (Multilingual Abstract)

The purpose of this study was to 1) investigate factors of reputation to the convention centre's innovativeness, 2) identify the relationship between the convention centre's innovativeness and convention city distinctiveness and between the convention city distinctiveness and citizenship behavior, 3) identify the moderating role of the convention centre's reputation in increasing the convention centre's innovativeness. The model was tasted using data collected from 277 residents in Busan and SEM(Structural Equation Model) was used to analysis the concept model.
The results of this study are that 1) four dimensions of reputation (Customer Orientation, Reliable & Financially strong company, Product & Service Quality, and Social & Environmental Responsibility) have positive impacts on convention centre's innovativeness, 2) convention centre's innovativeness influences positively on convention city distinctiveness, 3) convention city distinctiveness has positive influence on citizenship behavior, 4) convention communication plays a moderating role in the relationship between the reputation and convention centre's innovativeness. The research suggests the framework of convention center's reputation and convention center's innvativeness. More implications of this research are discussed for convention center.

참고문헌 (Reference)

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