데이터베이스마케팅 정보시스템 설계 및 구현에 관한 연구 = A Study on the Design and Jmplementation of DataBase Marketing Information System

다국어 초록 (Multilingual Abstract)

Database Marketing is a technique where you use all the information available within your companies databases as well as any useful external information to either improve or enhance your marketing efforts, or on the other hand evaluate new markets or the potential of new products, that you plan to launch. Database Marketing in itself is a very simple and straight-oriented concept. Database marketing offers your company many benefits. First, marketing funds are spent cost effectively because they are concentrated on your current customers and very best prospects. Second, your company can improve its relationship with customers thereby increasing customer loyalty. Third, a marketing database provides valuable information regarding customers and prospects. Now that we are in the Information Age, a great marketing database will increase the net value of your company.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 데이터베이스 마케팅 개념 및 성장 배경
• Ⅲ. 마케팅데이타베이스 설계 및 구현
• Ⅳ. 결론
• 참고문헌
• Abstract