축제 참여동기 모형개발과 적용에 관한 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study is proposing a feasible plan to attract more foreign tourists by investigating participants` motivation. There are four specified purposes in this study. First, this study will establish a frame of participants` motivation through previous research by domestic/foreign researchers. Then, a researcher will select items of scale from previous research and see if it will fit in Jindo Yeoungdeng festival. Second, this study will verify that participants` motivation of participants in Jindo Yeoungdeng festival is consist of 6 factors (family togetherness, excitement, socialization, escape, novelty, cultural exploration). Third, this study will verify that there are different perception of participants` motivation exist among participants in Jindo Yeongdeong festival related to participants` statistics/behaviour. Last, this study will propose a plan of target marketing by investigating more specified participants` statistics/tour behaviour.

참고문헌 (Reference)

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