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      • KCI등재

        소비자 라이프스타일에 따른 호텔선택속성연구-부산 특1급 호텔 부대시설을 중심으로-

        심윤정,김상혁 한국관광학회 2013 관광학연구 Vol.37 No.8

        The purpose of this study is to examine the selection attribute of subsidiary facility depending on the different lifestyle of customers for the hotel subsidiary facilities in terms of marketing prospective, as well as to provide basic and useful data for hotel practitioners to attract domestic customers of the hotel subsidiary facility market. Data were collected from users of hotel subsidiary facilities in Busan. A total of 150 samples were finally used for the analysis. Data analysis techniques used in this research were Frequency analysis, Factor analysis, Cluster analysis, MANOVA(Multivariate analysis of variance), and One-way ANOVA(Analysis of variance). The findings of this study are summarized as follows: First, it was divided into 3 types of groups, 'leisure/ culture seeking group', 'low-involvement seeking group', and 'society/ ostentation seeking group' from customer community. Second, It showed that there were differences among groups in selection of hotel subsidiary facilities and it provides theoretical and practical implications of the research result. In conclusion, this study is not only for the academic purpose but also for the application of the real situation in hotel this study shows the good guideline for those who want to select subsidiary facilities of hotels in Busan. 본 연구의 목적은 소비자들의 라이프스타일에 따른 구매행동 및 여가활동을 파악하여, 호텔 이용객들의 라이프스타일에 따른 호텔 내 부대시설별 선택속성 중요도를 파악하고, 이를 바탕으로 앞으로 내국인 이용객의 유치방안을 위한 마케팅 관점에서 참고자료로 도움을 주고, 호텔 부대시설 시장의 마케팅에 관한 기초적인 자료를 제시하고자 한다. 본 연구의 표본 집단은 부산지역의 특 1급 호텔 기준으로 하여 최근 1년 이내에 최소 1회 이상 호텔 내 부대시설 이용경험이 있는 이용객들을 대상으로 선정하였고, 200부의 설문지를 배포 조사하여 최종적으로 150부의 유효표본을 얻었다. 실증분석의 결과를 보면, 라이프스타일은 여가추구, 사회/과시추구, 성공추구, 문화추구 등 4개의 라이프스타일 요인이 추출되었으며, 이를 군집분석을 통해 ‘여가/문화추구집단’, ‘저 관여집단’, ‘사회/과시집단’ 등 3개의 집단으로 구분하였다. 라이프스타일 유형에 따른 호텔부대시설 별(레포츠시설, 오락시설, 식음료 시설) 선택속성과의 차이를 살펴보면 레포츠시설, 식음료 시설에서 집단 간 차이를 보였고, 오락시설에서는 모든 선택속성에서 집단 간 차이가 없는 것으로 나타났다.

      • KCI등재

        기업 상담자의 기업 내 적응 경험에 대한 내러티브 탐구: 대기업 내 여성 상담자를 중심으로

        심윤정 한국상담학회 2012 상담학연구 Vol.13 No.4

        This study aims to understanding employee counselors' experience of adapting to corporations through the counselors' narrative. For this aim, in-depth interviews were conducted with 7 ‘typical counselors’ that had been hired by corporations and that had worked there for over 1 year. Then a qualitative analysis was carried out. As result of the analysis, 3 categories, 8 subcategories, and 27 subjects were derived. In first category, ‘beginning as employee counselor,’ ‘hopes and expectations,’ such as ‘expectations on the introduction of counseling in companies’ and ‘counselors’ personal stability and development’ were identified. At the same time, counselors felt ‘anxiety and pressure’ of ‘misunderstandings and prejudices regarding counseling’ and ‘early close of counseling office.’ In the second category, ‘the reality faced by employee counselors,’ counselors faced the difficulties of ‘different expectations regarding counseling,’ ‘doubts on the use potential of the counseling office,’ and ‘company’s expectations and concerns’ derived from ‘obscure image of workplace counseling.’ Furthermore, counselors experienced difficulties, such as an ‘unfamiliar corporate culture,’ ‘competitive organizational culture,’ ‘vertical human relations,’ and ‘stational anxiety,’ and were confronted with ‘the issues unique to intra-corporate counseling,’ such as ‘ordinary dual relationship,’ ‘conflicts between activity report and confidence,’ ‘lack of colleagues and support system,’ and ‘confusion regarding role and identity as employee counselors.’ In the last category, the counselors’ experiences of ‘achievement and development as employee counselors’ emerge. First, in the process of ‘self-establishment as an employee counselor,’ there were achievements of ‘acquiring superior’s trust and recognition,’ ‘building cooperative relations with relevant divisions,’ ‘spreading an understanding of counseling to the members of the company,’ and ‘securing a support system for counselors.’ In the process of ‘deepening an understanding of corporate and workplace counseling,’ ‘understanding of corporate and office workers,’ ‘understanding of managers’ role and position,’ ‘balance between counselor’s perspective and organization’s perspective,’ and ‘flexibility’ were identified. In the process of ‘developing as experts in workplace counseling’, ‘developing a counseling approach suitable for corporate and office workers,’ ‘expanding their roles to contribute to the organization,’ ‘establishing a systematic counseling office,’ and ‘research activity by workplace counseling consultative body’ emerged. This research may be used as basic data for counselors to adapt to corporation, and to achieve better and more effective workplace counseling. 본 연구는 기업 내부에서 일하는 기업 상담자의 기업 내 적응 경험을 상담자의 내러티브를 통해 자세히 이해하고자 하였다. 이를 위해 연구 과정은 내러티브 탐구를 적용하였으며, 기업에 직접 고용되어 있는 상담자로서 경력이 1년 이상인 전형적 사례 7명을 대상으로 심층 면접을 실시하고 질적 분석을 수행하였다. 분석 결과, 연대기적으로 3개의 영역, 8개의 하위 범주, 27개의 주제가 도출되었다. 첫 번째 영역 ‘기업 내 상담자로서의 출발’에서는 ‘기업의 상담 도입에 대한 기대’와 ‘상담자 개인의 안정과 성장’이라는 ‘꿈과 기대’, ‘상담에 대한 오해와 편견’과 ‘상담실 조기 종료’라는 ‘걱정과 부담’이 확인되었다. 두 번째 영역 ‘기업 내 상담자가 처한 현실’에서는, ‘상담에 대한 서로 다른 기대’, ‘상담실 활용 가능성에 대한 의구심’, ‘기업 내 상담에 대한 막연한 그림’을 갖고 있는 ‘회사의 기대와 걱정’, ‘낯선 기업문화’, ‘경쟁적인 조직 풍토’, ‘수직적 인간관계’, ‘신분의 불안정’이라는 ‘기업 적응의 어려움’, ‘일상적인 이중관계’, ‘업무보고와 비밀보장 간의 갈등’, ‘상담 동료와 지지체계의 부족’, ‘기업 내 상담의 역할정체성 혼란’이라는 ‘기업 내 상담의 특수성’이 드러났다. 세 번째 영역 ‘기업 내 상담자로서의 성취와 성장’에서는 ‘기업 내 상담자로서 자리잡기’ 과정으로 ‘상사의 신뢰와 인정 획득’, ‘관련부서와 협력 관계 구축’, ‘구성원에게 상담에 대한 이해 전파’, ‘상담자 지지체계 확보’가 확인되었고, ‘기업과 기업 내 상담에 대한 이해 심화’ 과정으로 ‘기업과 직장인들에 대한 이해’, ‘관리자의 역할과 입장 이해’, ‘상담자와 조직의 관점 간의 균형’, ‘상담자로서의 유연성’이 드러났다. 또한 ‘기업 내 상담전문가로서의 성장’으로 ‘기업과 직장인에게 적합한 상담 접근 개발’, ‘조직에 기여하는 역할 확장’, ‘체계적인 상담실 시스템 구축’, 그리고 ‘기업 상담 협의체를 통한 연구 활동’이 나타났다. 본 연구는 향후 상담자들의 기업 내 적응과 보다 효과적인 기업 상담을 모색하기 위한 기초 자료로 활용될 수 있을 것이다.

      • 일부 보험심사자의 근골격계 증상호소율

        심윤정,김형아 가톨릭대학산업의학센타 산업의학연구소 2002 韓國의 産業醫學 Vol.41 No.3

        This study examined subjective symptoms attacking the musculoskeletal system of insurance inspectors from April 8th to April 30th, 2002, and calculated its attack rate. NIOSH's standardized questionnaire was applied in order to uncover correlative factors, and a structuralized self-administered questionnaire was used to measure general characteristics, duty-related factors, and satisfaction degree on VDT worktable. Two hundred one questionnaires were collected and analyzed into the following outcomes. 1. Subjective symptom rates of musculoskeletal disorder are 74.6% at the shoulder, 62.7% at the neck, 52.7% at the waist, 47.3% at the hand/wrist/fingers, and 36.3% at the arms. 2. Bivariate analysis was conducted on the factors related with subjective symptoms on the musculoskeletal system against the observed factors, and significant relations were found as follows: marital status in general characteristics vs the hand/wrist/fingers; in duty-related factors, the number of working hours per day vs the hand/wrist/fingers, VDT continuous working hours, working speed adjustment vs the neck, and the degree of job-satisfaction vs the waist; in satisfaction degrees of VDT worktable, the height of chairs vs the hand/wrist/fingers, the height of worktable vs the arms, the hand/wrist/fingers, and the waist, the working space on the table vs the neck, and the waist, the space under the worktable vs the waist, the hands' posture on the keyboard vs the neck, the hand/wrist/fingers, and the waist. 3. Correlation analysis was conducted on musculoskeletal disorder symptoms and related-factors: a single person, the long length of working hours per day vs the hand/wrist/fingers, long length of VDT working hours vs the neck, in a state of rest, and in working speed adjustment vs the neck, in the case of being dissatisfied with work vs the waist, and in the case of being dissatisfied with the VDT worktable vs the neck, the arms, and the hand/wrist/fingers showed statistically significant differences. 4. Logistic regression analysis was conducted to uncover correlative factors with the musculoskeletal disorder symptoms; the working hours per day, and the height of chair significantly affected the neck; the working hours per day affected the shoulders; the height of table affected the arms; the degree of job-satisfaction, VDT continuous working hours, and the space under the worktable affected the waist. As shown above, insurance inspectors should consider working hours per day, VDT continuous working hours, and resting time, in order to prevent musculoskeletal disorder symptoms rate by body parts, and ergomechanic and biomechanical conditions related with chairs and tables should also be considered in order to prevent musculoskeletal disorder symptoms.

      • KCI등재

        Big 5 성격특성이 자기효능감과 진로준비행동에 미치는 영향: 호텔관광전공 대학생들을 중심으로

        심윤정,최욱희 (사)한국조리학회 2020 한국조리학회지 Vol.26 No.8

        The purpose of this study was to examine the relationships between big 5 personality traits of university students, self-efficacy and career preparation behavior. To verify the hypothesis, data were collected from the university students majoring in hotel and tourism management in Busan and Gyeongbuk, and a total of 206 responses were analyzed to test the six hypotheses. The collected data was used for the empirical analysis by utilizing the statistical package programs SPSS 20.0 and AMOS 20.0. The hypothesized relationships in the model were simultaneously tested by using a structural equation model (SEM). The results were as follows. First, conscientiousness and extraversion of big 5 personality traits were positively influenced on self-efficacy and Neuroticism was negatively influenced on self-efficacy, but agreeableness, openness to experience were not influenced on self-efficacy. Second, self-efficacy had a positive influence on career preparation behavior. These results give practical implications for university students preparing for their careers who have grown into future tourism expert. Further implications of the results were discussed.

      • KCI등재

        호텔종사원의 감정노동이 직무스트레스에 미치는 영향 - DISC행동유형 조절효과를 중심으로 -

        심윤정,오흥철 동북아관광학회 2017 동북아관광연구 Vol.13 No.1

        본 연구는 부산지역 특급 호텔 종사원들의 감정노동이 직무스트레스에 미치는 영향에서 DISC행동유형에 따른 조절효과를 분석하고자 하였다. 감정노동에 대한 연구는이미 많이 진행되어져 왔지만, 대다수 연구들이 호텔종사원의 개인적 특성을 고려하지못하고 있다. 그래서 본 연구는 호텔종사원들의 감정노동으로 인한 직무스트레스에 미치는 영향에서 종사원들의 개인적인 행동특성이 조절변수로서 어떠한 역할을 하는지를 연구하여 향후 호텔종사원들의 감정노동에 대한 재인식과 이에 따른 제도적 방안을 제시하고자 하였다. 분석결과 첫째, 호텔 종사원들의 감정노동이 직무스트레스에 미치는 영향에 대한 다중회귀분석 결과 내면행위 감정노동은 직무스트레스를 경감시키고 표면행위 감정노동은 직무스트레스를 상승시키는 것으로 나타났다. 둘째, DISC행동유형 집단별로 감정노동이 직무스트레스에 미치는 영향관계를 분석한 결과 사교형 집단, 안정형 집단, 신중형 집단에서 내면행위 감정노동이 직무스트레스를 감소시켜주는 것으로 나타났다. 셋째, DISC행동유형 집단별로 감정노동이 직무스트레스와 관련된 가설에 부분적으로조절효과가 있는 것으로 나타나, 각 유형별로 적절한 프로그램을 만들어 스스로 스트레스를 관리 할 수 있도록 독려하고 우수사원 이탈을 방지하기 위해 기업이 관리할수 있는 방향을 제시하였다. This study attempted to explore how different DISC behavior style groups have moderating effects on the causal relationship between hotel employees' emotional labor and job stress. Though there already have been extensive researches on hotel employees' emotional labor, few considered their individual behavior characteristics. By taking these into account, this study aimed to further improve the understanding of emotional labor suffered by hotel employees, preparing the foundations for a systematic plan and increased efficiency in the area human resource management. Our findings can be summarized as follows: First, analysis of all respondents showed that deep acting emotional labor leads to a decrease in job stress, whereas surface acting emotional labor leads to an increase in job stress for hotel employees. Second, after categorizing the respondents based on their DISC behavior styles and analyzing each group's job stress due to emotional labor, only ‘Influence’, ‘Steadiness’, and ‘Conscientiousness’ groups saw a statistically significant decrease in job stress while performing deep acting emotional labor. Finally, the hypothesis that different DISC behavior styles of hotel employees may result in significant differences in the level of job stress due to emotional labor was just partially adopted.

      • KCI등재
      • KCI등재

        모바일 뱅킹 서비스 품질이 고객 만족도 및 충성도에 미치는 영향

        심윤정 ( Shim Yun Jung ),서철승 ( Seo Cheol Seung ),이동명 ( Lee Dong Myung ) 한국경영공학회 2017 한국경영공학회지 Vol.22 No.3

        Nowadays a lot of companies have an insight that mobile service becomes major channel to communicate with their customers, due to widely spread mobile devices. Especially, mobile service in financial industry becomes aim of communication channel, caused by changed patterns of customer`s financial service accessibility. So this study tried to investigate factors which have effects to customer`s satisfaction and loyalty, through quality estimation for mobile banking service which is the most frequently used service to customers. Refer to preceding researches, we built factors for quality estimation and designed our study model. We used SPSS 23 and AMOS 23 to make examinations of reliability and propriety of our study model and assumptions, with total 233 answered samples to our question. Analyzed results showed that connectivity, convenience and design had effect to customer`s satisfaction, which had strong effects to their loyalty. But Empathy, fulfillment, enjoyment, responsiveness, personalization and security did not effect to customer`s satisfaction and their loyalty. Therefore, we suggested some guides for development of mobile banking service and direction for further study, based on results of this study.

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